Social Media Study

For decades, Sherry Turkle has shown how we remake ourselves in the mirror of our machines. Here, she illuminates our present search for authentic connection in a time of uncharted challenges. Growing up in postwar Brooklyn, Turkle searched for clues to her identity in a house filled with mysteries. She mastered the codes that governed her mother's secretive life. She learned never to ask about her absent scientist father—and never to use his name, her name. Before empathy became a way to find connection, it was her strategy for survival.

American society has become anti-male. Men are sensing the backlash and are responding. They're dropping out of college, leaving the workforce, and avoiding marriage and fatherhood at alarming rates. The trend is so pronounced that a number of books have been written about this man-child phenomenon, concluding that men have taken a vacation from responsibility. But why should men participate in a system that seems to be increasingly stacked against them?

Army Wives goes beyond the sound bites and photo ops of military life to bring listeners into the hearts and homes of today's military wives. Biank tells the story of four typical Army wives who, in a flash, find themselves in extraordinary circumstances that ultimately force them to redefine who they are as women and wives.

To understand how we got here, we have rewind the VHS tape. 90s Bitch tells the real story of women and girls in the 1990s, exploring how they were maligned by the media, vilified by popular culture, and objectified in the marketplace. Trailblazing women like Hillary Clinton, Anita Hill, Marcia Clark, and Roseanne Barr were undermined. Newsmakers like Monica Lewinsky, Tonya Harding, and Lorena Bobbitt were shamed and misunderstood. The advent of the 24-hour news cycle reinforced society's deeply entrenched sexism.

It was the 1960s - a time of economic boom and social strife. Young women poured into the workplace, but the “Help Wanted” ads were segregated by gender and the “Mad Men” office culture was rife with sexual stereotyping and discrimination. Lynn Povich was one of the lucky ones, landing a job at Newsweek, renowned for its cutting-edge coverage of civil rights and the “Swinging Sixties.” Nora Ephron, Jane Bryant Quinn, Ellen Goodman, and Susan Brownmiller all started there as well. It was a top-notch job - for a girl - at an exciting place. But it was a dead end.

In the early 20th century, World War I was the most devastating event humanity had yet experienced. New machines of war left tens of millions killed or wounded in the most grotesque of ways. The Great War remade the world's map, created new global powers, and brought forth some of the biggest problems still facing us today. But it also birthed a new art form: the horror film, made from the fears of a generation ruined by war. From Nosferatu to Frankenstein's monster and the Wolf Man, the touchstones of horror can all trace their roots to the bloodshed of the First World War.

“Like being deemed a witch hundreds of years ago, being presumed a slut today is cause for ostracism, abuse, and death”.... Archetypes of “witch” and “slut” have been used to police female sexuality and punish women; now, feminists are reclaiming them as positive affirmations. This book unearths the sex positive feminist legacy of the witch in art, music, politics, and popular culture, connecting the fictional witch we love to emulate and fear with real women, past and present.

Twenty-seven years ago, Matthieu Ricard gave up a promising career as a scientist to study Tibetan Buddhism—not as a detached observer but by immersing himself in its practice under the guidance of its greatest living masters. Years later, this project was born, and Ricard met with his father, Jean-Francois Revel—a French philosopher who became world famous for his challenges to both Communism and Christianity. At an inn, these two profoundly thoughtful men explored questions that have occupied humankind throughout its history.

When "metadata" became breaking news, appearing in stories about surveillance by the National Security Agency, many members of the public encountered this once-obscure term from information science for the first time. Should people be reassured that the NSA was "only" collecting metadata about phone calls - information about the caller, the recipient, the time, the duration, the location - and not recordings of the conversations themselves? Or does phone call metadata reveal more than it seems?

In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transpar­ency is to protect the interests of customers proac­tively - even if that requires spending extra money in the short run to preserve your reputation and cus­tomer relationships in the long run.

The distinguished American civil rights leader, W. E. B. DuBois first published these fiery essays, sketches, and poems individually in 1920 in the Atlantic, the Journal of Race Development, and other periodicals. Reflecting the author's ideas as a politician, historian, and artist, this volume has long moved and inspired readers with its militant cry for social, political, and economic reform. It is essential reading for all students of African American history.

Women make over 80% of healthcare decisions in the U.S., yet only 4% of all medical research and development is focused on women's health issues. From periods and childbirth to menopause, female pain has been normalized, as society shrugs and says "Welcome to being a woman," instead of coming up with better solutions. But it doesn't have to be this way. In The Vagina Business, award-winning journalist Marina Gerner, Ph.D. takes an eye-opening look at the innovators challenging the status quo to deliver the healthcare solutions women need.

The public intellectual, as a person and ideal, has a long and storied history. Writing in venues like the New Republic and Commentary, such intellectuals were always expected to opine on a broad array of topics, from foreign policy to literature to economics. Yet in recent years a new kind of thinker has supplanted that archetype: the thought leader. Equipped with one big idea, thought leaders focus their energies on TED talks rather than highbrow periodicals.

Combining historical analysis with contemporary observation, Susan Jacoby dissects a new American cultural phenomenon - one that is at odds with our heritage of Enlightenment reason and with modern, secular knowledge and science. With mordant wit, Jacoby surveys an antirationalist landscape extending from pop culture to a pseudo-intellectual universe of "junk thought".

Papyrus rolls and Twitter have much in common, as each was their generation's signature means of "instant" communication. Indeed, as Tom Standage reveals in his scintillating new audiobook, social media is anything but a new phenomenon. From the papyrus letters that Roman statesmen used to exchange news across the Empire to the advent of hand-printed tracts of the Reformation to the pamphlets that spread propaganda during the American and French revolutions, Standage chronicles the increasingly sophisticated ways people shared information with each other....

When Moya Bailey first coined the term misogynoir, she defined it as the ways anti-Black and misogynistic representation shape broader ideas about Black women, particularly in visual culture and digital spaces. She had no idea that the term would go viral, touching a cultural nerve and quickly entering into the lexicon. Misogynoir now has its own Wikipedia page and hashtag, and has been featured on Comedy Central’s The Daily Show and CNN’s Cuomo Prime Time.

Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some of its members were turning to political protest and dangerous disruption. She ended up becoming so closely connected to Anonymous that the tricky story of her inside-outside status as Anon confidante, interpreter, and erstwhile mouthpiece forms one of the themes of this witty and entirely engrossing book.

Drawing on private correspondence, notes from secret meetings, unpublished articles, and interviews, veteran journalists Gene Roberts and Hank Klibanoff go behind the headlines and datelines to show how a dedicated cadre of newsmen - first black reporters, then liberal Southern editors, then reporters and photographers from the national press and the broadcast media - revealed to a nation its most shameful shortcomings and propelled its citizens to act.

Activists, pundits, politicians, and the press frequently proclaim today's digitally mediated racial justice activism the new civil rights movement. As Charlton D. McIlwain shows in this book, the story of racial justice movement organizing online is much longer and varied than most people know. Beginning with the simultaneous rise of civil rights and computer revolutions in the 1960s, McIlwain, for the first time, chronicles the long relationship between African Americans, computing technology, and the Internet.

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.