Social Media Study

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world.

Author Finn Brunton reveals how technological utopians and political radicals created experimental money to bring about their visions of the future: protecting privacy or bringing down governments, preparing for apocalypse or launching a civilization of innovation and abundance that would make its creators immortal. Filled with marvelous characters, stories, and ideas, Digital Cash is an engaging and accessible account of the strange origins and remarkable technologies behind today’s cryptocurrency explosion.

A global exploration of the Internet meme as an agent of pop culture, politics, protest, and propaganda on and offline and how they will save or destroy us all. Using social media-driven movements as her guide, technologist and digital media scholar An Xiao Mina unpacks the mechanics of memes and how they operate to reinforce, amplify, and shape today's politics.

Extended reality (XR for short) - which encompasses virtual reality, augmented reality, and mixed reality - is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences that are promising to transform many businesses and industries. In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries.

At first it seemed like a small story. The royal editor of the News of the World was caught listening to the voicemail messages of staff at Buckingham Palace. He and a private investigator were jailed, and the case was closed. But Nick Davies, special correspondent for the Guardian, knew it didn't add up. He began to investigate and ended up exposing a world of crime and cover-up, of fear and favor--the long shadow of Rupert Murdoch's media empire.

We Have Ruined God: My Journey Out of Religion and Into Unconditional Love is an irreverent exposé that uncovers the flaws and manipulations in religious doctrines. It is a candid and thought-provoking narrative that invites the listener to participate in a journey of self-discovery and healing from religion-induced trauma. The book highlights the hypocrisy, misogyny, and toxic elements woven into many religious teachings. At the same time, it provides clarity and a path to spiritual fulfillment in a world clouded by agenda-driven teachings. The truth does set you free.

In a world overflowing with information, how can we adapt our learning methods to thrive? Dave Cormier, a pioneering figure in digital education, presents a thought-provoking manifesto in Learning in a Time of Abundance. A leading voice in digital learning, Cormier offers a fresh perspective on how we can face the uncertainty of a world where our challenges don't have clear answers amid an overwhelming digital landscape.

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

Was Massenmedien berichten, weicht oft von den Ansichten und Eindrücken großer Teile der Bevölkerung ab – gerade, wenn es um brisante Geschehnisse geht. So entsteht häufig der Eindruck, die Massenmedien in Deutschland seien von der Regierung oder "dem Staat" manipuliert. Aber die heutige Selbstangleichung der Medien hat mit einer gelenkten Manipulation nichts zu tun. Die Massenmedien in Deutschland sind keine Vollzugsorgane staatlicher Meinungsmache.

The Western museum is a battleground—a terrain of ideological, political, and economic contestation. Almost everyone today wants to rethink the museum, but how many have the audacity to question the idea of the universal museum itself? In A Programme of Absolute Disorder, Françoise Vergès puts the museum in its place. Exploring the Louvre's history, she uncovers the context in which the universal museum emerged: as a product of colonialism, and of Europe's self-appointed claim to be the guardian of global heritage.

Movies do more than tell a good story. They are expressions of raw emotion, naked vulnerability, and unbridled rage. They often function in the same way as prayers, communicating our deepest longings and joys to a God who hears each and every one. In this captivating book, Filmspotting co-host Josh Larsen brings a critic's unique perspective to how movies function as expressions to God of lament, praise, joy, confession, and more.

Narratives about decision making are often inadvertently tailored primarily to men. Meanwhile, narratives about women in business overlook decision making or offer advice that is unhelpful and can even backfire. How Women Decide fills this gap. It takes on the very real psychological and cultural obstacles women face, asks how these affect decision making, and suggests practical changes for approaching important choices.

In Just Faith, progressive Christian activist and writer Guthrie Graves-Fitzsimmons explains how a strong religious left has accompanied every major progressive advance in our society, and he resurrects the long but forgotten history of progressive Christianity in the United States that can and must link arms with progressive Muslims and Jews to make the moral case for pluralism, human dignity, and the common good. Graves-Fitzsimmons provides a blueprint for this type of resurrection based on his advocacy work at the intersection of religion and American politics.

From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of Internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, 'Gangnam Style', the 'Bed Intruder' song, an ASAPscience explainer, Rebecca Black's 'Friday', or the 'Evolution of Dance', Kevin Allocca's Videocracy reveals how these beloved videos and famous trends - and many more - came to be and why they mean more than you might think.

The internet was created on the basis that all users are equal, but children and the vulnerable are not. In Born Digital, Robert Wigley distils the mountains of available research on the subject and brings to bear his wealth of institutional experience to present a road map for society to radically and urgently reset its relationship with technology - for the sake of future generations.

Twitter, Facebook, e-publishing, blogs, distance-learning and other social media raise some of the most divisive cultural questions of our time. Some see the technological breakthroughs we live with as hopeful and democratic new steps in education, information gathering, and human progress. But others are deeply concerned by the eroding of civility online, declining reading habits, withering attention spans, and the treacherous effects of 24/7 peer pressure on our young.

From the writer and editor who coined the term “baby boomer” comes Celebrity Nation, an exploration into how and why fame no longer stems only from heroic achievements but from the number of “likes” and shares—and what this change means for American culture. Landon Jones—who spent decades in “celebrityland” only to emerge, like Alice, blinking in the sunlight—brings a personal and first-person perspective on fame and its dark underbelly, complicated even further by the arrival of the internet and social media.

An urgent account of the revolution that has upended the news business, authored by one of the most accomplished journalists of our time.

As consumers of art, and especially as fans, we have a host of tricky moral question to navigate: do the moral lives of artists affect the aesthetic quality of their work? In Drawing the Line, Erich Hatala Matthes argues that it doesn't matter whether we can separate the art from the artist, because we shouldn't. Matthes argues both that the lives of artists can play an important role in shaping our moral and aesthetic relationship to the artworks that we love and that these same artworks offer us powerful resources for grappling with the immorality of their creators.