Social Media Study

With the tips and techniques taught in this power-packed audiobook, you'll learn to respond to the most difficult situations with dignity, diplomacy, and poise. Even when you're put on the spot, you'll learn to use these simple scripts (and create your own!) to work through a variety of tough situations and get your point across, guilt-free. Plus, you'll learn about the importance of the inflection, tone, and timing - because how you say it is just as important as what you say.

The founders of FactCheck.org teach you how to identify and debunk spin, hype, and fake news in this essential guide to informed citizenship in an age of misinformation.

Accessing the Media takes the listener behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Listeners will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.

In The Visual Detox, art expert and businesswoman Marine Tanguy explains how the imagery we see shapes our wellbeing. She gives us new tools to think critically about images, combat information overload and participate more in the visual world around us by engaging with the art and content that improves our day-to-day experiences online, at work, in our homes and in public spaces.

Being a student at Americus High School was the worst experience of Greg Wittkamper's life. Greg came from a nearby Christian commune, Koinonia, whose members devoutly and publicly supported racial equality. When he refused to insult and attack his school's first black students in 1964, Greg was mistreated as badly as they were: harassed and bullied and beaten.

El nou llibre del reconegut historiador i autor del fenomen global Sàpiens. Una obra que analitza com les xarxes d'informació han conformat el món i a nosaltres mateixos. A Nexus, Y. N. Harari contempla la humanitat des de l'àmplia perspectiva de la història per analitzar com les xarxes d'informació han conformat el nostre món i a nosaltres mateixos. Durant els últims 100.000 anys, els sàpiens hem acumulat un poder enorme.

Social worker, activist, and cultural commentator Feminista Jones explores how Black women are changing culture, society, and the landscape of feminism by building digital communities and using social media as powerful platforms. As Jones reveals, some of the best-loved devices of our shared social media language are a result of Black women’s innovations, from well-known, movement-building hashtags (#BlackLivesMatter, #SayHerName, and #BlackGirlMagic) to the now ubiquitous use of threaded tweets as a marketing and storytelling tool.

Dr. Tim Groseclose, a professor of political science and economics at UCLA, has spent years constructing precise quantitative measures of the slant of media outlets. He does this by measuring the political content of news, as a way to measure the PQ, or political quotient, of voters and politicians.

In 2010—long before the release of Lemonade—Professor Kevin Allred created the university course "Politicizing Beyonce" to both wide acclaim and controversy. He outlines his pedagogical philosophy in Ain't I a Diva?, exploring the process of teaching Beyonce and what it means to use a superstar to blow up the canon. Allred brings his syllabus to life by pairing music videos and songs with historical and academic texts, and combines analysis with classroom anecdotes.

The United States is recognized as the most religiously diverse country in the world, and yet its laws and customs, which many have come to see as normal features of American life, actually keep the constitutional ideal of “religious freedom for all” from becoming a reality. Christian beliefs, norms, and practices infuse our society; they are embedded in our institutions, creating the structures and expectations that define the idea of “Americanness.”

In our "wireless" world it is easy to take the importance of the undersea cable systems for granted, but the stakes of their successful operation are huge, as they are responsible for carrying almost all transoceanic Internet traffic. In The Undersea Network, Nicole Starosielski follows these cables from the ocean depths to their landing zones on the sandy beaches of the South Pacific, bringing them to the surface of media scholarship and making visible the materiality of the wired network.

A thought-provoking, binge-worthy new collection of essays, stories, and musings from Douglas Coupland, Bit Rot explores the different ways in which 20th-century notions of the future are being shredded, and it is a literary gem of the digital age.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

Brandscaping is a big, infectious idea - a new marketing methodology that begins with one simple observation: A rising tide lifts all ships. In this groundbreaking book, media and marketing visionary Andrew Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal.

Media and law enforcement work at cross-purposes. Law enforcement want to solve a case as fast as possible and put the guilty behind bars. The media want a case to drag on as long as humanly possible and do all they can to extricate every last bit of drama, drop by bloody drop, in order to hold the attention of the millions of viewers who have gotten hooked. Law enforcement must abide by rules. The media make their own rules, and even then break them or find ways to work loopholes into them.

More than a decade ago, counterterrorism expert Rita Katz began browsing white supremacist and neo-Nazi forums. The hateful rhetoric and constant threats of violence immediately reminded her of jihadist militants. Now, years of attacks committed by extremists radicalized online—including at a synagogue in Pittsburgh and mosques in New Zealand, as well as the Capitol siege—have brought home the danger. From ISIS to QAnon, Saints and Soldiers pinpoints the approaches needed for a new era in which arrests and military campaigns alone cannot stop never-before-seen threats.

For decades, women battered the walls of the male fortress of television journalism. After fierce struggles, three women - Diane Sawyer, Katie Couric, and Christiane Amanpour - broke into the newsroom’s once impenetrable “boys’ club”. These women were not simply pathbreakers, but wildly gifted journalists whose unique talents enabled them to climb to the top of the corporate ladder and transform the way Americans received their news.

Anyone who observes the skyrocketing number of incendiary political opinion shows on television and radio might conclude that political vitriol on the airwaves is fueled by the increasingly partisan American political system. But in The Outrage Industry Jeffrey M. Berry and Sarah Sobieraj show how the proliferation of outrage says more about regulatory, technological, and cultural changes, than it does about our political inclinations.

According to Bernard Goldberg, the media crossed an important line in the 2008 presidential race, moving from their usual unthinking liberal bias to crass partisanship of the crudest kind, practically acting as spin doctors for the presidential campaign of Barack Obama. In A Slobbering Love Affair, his most provocative book yet, Goldberg demonstrates how the media launched an unparalleled effort to ensure the election of the man they regarded as the One.

In the early 20th century, World War I was the most devastating event humanity had yet experienced. New machines of war left tens of millions killed or wounded in the most grotesque of ways. The Great War remade the world's map, created new global powers, and brought forth some of the biggest problems still facing us today. But it also birthed a new art form: the horror film, made from the fears of a generation ruined by war. From Nosferatu to Frankenstein's monster and the Wolf Man, the touchstones of horror can all trace their roots to the bloodshed of the First World War.