Social Media Study

Over the past generation, the Democratic and Republican parties have each become nationally coordinated political teams. American political institutions, on the other hand, remain highly decentralized. Laboratories against Democracy shows how national political conflicts are increasingly flowing through the subnational institutions of state politics—with profound consequences for public policy and American democracy.

Reddit hails itself as "the front page of the Internet". It's the third-most visited website in the US—and yet, millions of Americans have no idea what it is. We Are the Nerds is an engrossing look deep inside this captivating, maddening enterprise, whose army of obsessed users have been credited with everything from solving cold-case crimes and spurring tens of millions of dollars in charitable donations to seeding alt-right fury and landing Donald Trump in the White House.

Sady Doyle, hailed as "smart, funny, and fearless" by the Boston Globe, takes listeners on a tour of the female dark side, from the biblical Lilith to Dracula's Lucy Westenra, from the T-Rex in Jurassic Park to the teen witches of The Craft. She illuminates the women who have shaped our nightmares: Serial killer Ed Gein's "domineering" mother Augusta; exorcism casualty Anneliese Michel, starving herself to death to quell her demons; author Mary Shelley, dreaming her dead child back to life.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Firefighter Greg has an important job to do–he helps people who are in danger of being hurt by fire. He has a lot of equipment to help him do his job. A computer inside the fire truck shows Firefighter Greg exactly which house to go to. Ladders, rigs, and tools help get the job done! Can you name other equipment that will be needed for Firefighter Greg to help others, and be safe? How can you be safe at your house to prevent fires?

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.

Krys Malcolm Belc has thought a lot about the interplay between parenthood and gender. As a nonbinary, transmasculine parent, giving birth to his son Samson clarified his gender identity. And yet, when his partner Anna adopted Samson, the legal documents listed Belc as "the natural mother of the child." The Natural Mother of the Child journeys both toward and through common perceptions of what it means to have a body and how that body can influence the perception of a family.

In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transpar­ency is to protect the interests of customers proac­tively - even if that requires spending extra money in the short run to preserve your reputation and cus­tomer relationships in the long run.

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach media as experiences to immerse ourselves in at will.

Los datos nos rodean. Se han convertido en un activo esencial, pero no solo para las empresas que se dedican a sacarles provecho, sino también para cualquier gobierno, institución o persona que quiera tomar mejores decisiones. Tanto si queremos escoger la escuela de nuestros hijos, como estudiar las ballenas, hacer fichajes de futbolistas o entender los grandes acontecimientos sociales y políticos, hoy es fundamental descifrar lo que nos dicen los números. Casi nada en nuestra vida vida quedará fuera.

Karachi. Pakistan’s largest city is a sprawling metropolis of 20 million people, twice the size of New York City. It is a place of political turbulence in which those who have power wield it with brutal and partisan force. It takes an insider to know where is safe, whom to trust, and what makes Karachi tick. In this powerful debut, Samira Shackle explores the city of her mother’s birth in the company of a handful of Karachiites.

Every day, scientists conduct pioneering experiments with the potential to transform how we live. Yet it isn't every day you hear from the scientists themselves! Now, award-winning author Jim Al-Khalili and his team of top-notch experts explain how today's earthshaking discoveries will shape our world tomorrow - and beyond. Pull back the curtain on genomics, robotics, AI, the Internet of Things, synthetic biology, transhumanism, interstellar travel, colonization of the solar system, teleportation, and much more.

From the earthquake in Haiti to the war in Ukraine and the Covid pandemic, José and his team at World Central Kitchen have been at the frontlines, serving more than 200 million meals and counting, and bringing comfort and hope in the darkest times. With its lyrical text, this biography about a world-renowned humanitarian and chef is sure to inspire a new generation of community helpers.

New York Times best-selling author Richard Miniter is an award-winning investigative journalist whose insights have shed light on many of today¹s most vital issues. With Disinformation he takes the popular media to task for the myths they spread about the War on Terror. Miniter has spoken to high-profile sources, sifted through countless information, and traveled the globe to learn that 22 of the most common beliefs about the War on Terror are nothing more than urban legends.

During the recent presidential election, "media literacy" became a buzzword that signified the threat media manipulation posed to democratic processes. Meanwhile, statistical research has shown that eight- to eighteen-year-olds pack more than eleven hours with some form of media into each day by "media multitasking." Young people are not only eager and interested to learn about and discuss the realities of media ownership, production, and distribution, they also deserve to understand differential power structures in how media influences our culture.

What is a fact? What are reliable sources? What is news? What is fake news? How can anyone make sense of it anymore? Well, we have to. As conspiracy theories and online hoaxes increasingly become a part of our national discourse and “truth” itself is being questioned, it has never been more vital to build the discernment necessary to tell fact from fiction, and media literacy has never been more important.

Shadowy groups are increasingly capable of collective action. Using military-grade encryption, rerouting software, and cryptocurrencies, anonymous and pseudonymous actors can now communicate, solve problems, recruit members, and manage resources across multiple public and semipublic spaces. This swirling mix of secrecy and openness enables people to move through cyberspace like nomads with verifiable personas, which makes them impossible to stop.

With a scientific eye and an empathetic heart, the authors turn conventional perceptions about atheism on their head. They show that atheism need not be reactionary (against religion and God), but rather that it can offer a clear set of constructive principles to live by, which establish atheism as a positive worldview.