Social Media Study

Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.

Combining historical analysis with contemporary observation, Susan Jacoby dissects a new American cultural phenomenon - one that is at odds with our heritage of Enlightenment reason and with modern, secular knowledge and science. With mordant wit, Jacoby surveys an antirationalist landscape extending from pop culture to a pseudo-intellectual universe of "junk thought".

The public intellectual, as a person and ideal, has a long and storied history. Writing in venues like the New Republic and Commentary, such intellectuals were always expected to opine on a broad array of topics, from foreign policy to literature to economics. Yet in recent years a new kind of thinker has supplanted that archetype: the thought leader. Equipped with one big idea, thought leaders focus their energies on TED talks rather than highbrow periodicals.

In October 1993, a tiny start-up called the Food Network debuted to little notice. Twenty years later, it is in 100 million homes, approaches a billion dollars a year in revenue, and features a galaxy of stars whose faces and names are as familiar to us as our own family's. But what we don't know about them, and the people behind them, could fill a book.

The Life and Times of Frederick Douglass was Douglass' third autobiography. In it he was able to go into greater detail about his life as a slave and his escape from slavery, as he and his family were no longer in any danger from the reception of his work. In this engrossing narrative he recounts early years of abuse; his dramatic escape to the North and eventual freedom, abolitionist campaigns, and his crusade for full civil rights for former slaves.

Monsters are central to how we think about the human condition. Join award-winning historian of science Dr. Surekha Davies as she reveals how people have defined the human in relation to everything from apes to zombies, and how they invented race, gender, and nations along the way. With rich, evocative storytelling that braids together ancient gods and generative AI, Frankenstein's monster and E.T., Humans: A Monstrous History shows how monster-making is about control: it defines who gets to count as normal.

Women have played a key role in these protests, refusing to wear a hijab and cutting their hair in public to chants of 'Woman, Life, Freedom'. In Farhad Khosrokhavar's account, these protests represent the first truly feminist movement in Iran, and one of the first in the Muslim world, where women have been in the vanguard. There have been many movements in the Muslim world in which women have taken part, but rarely have women—and especially young women—been the driving force.

William Monroe Trotter (1872-1934), although still virtually unknown to the wider public, was an unlikely American hero. With the stylistic verve of a newspaperman and the unwavering fearlessness of an emancipator, he galvanized Black working-class citizens to wield their political power despite the violent racism of post-Reconstruction America. For more than 30 years, the Harvard-educated Trotter edited and published the Guardian, a weekly Boston newspaper that was read across the nation.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, technology has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

It has been three decades since Nirvana upended the pop cultural landscape with Nevermind, the landmark album that became the soundtrack of Generation X, capturing its confusion, frustration, and passion. In 1993, Michael Azerrad published what stands as the definitive biography of this revolutionary band and its star-crossed leader Kurt Cobain. Written with the band’s complete cooperation—the only book to feature interviews with Cobain, bassist Krist Novoselic, and drummer Dave Grohl—it became a massive bestseller and, in the words of Cobain, "the best rock book I’ve ever read.”

America is suffering from an information glut. Most Americans are no longer clear about what news is worth remembering or how any of it connects to anything else. Thus, Americans are rapidly becoming the least knowledgeable people in the industrial world. Author and academic Neil Postman and television journalist Steve Powers tell you how to become a discerning viewer.

People are now exposed to more information than ever before, provided both by technology and by increasing access to every level of education. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Today, everyone knows everything and all voices demand to be taken with equal seriousness, and any claim to the contrary is dismissed as undemocratic elitism.

After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.

The Einstein Intersection won the Nebula Award for best science fiction novel of 1967. The surface story tells of the problems a member of an alien race, Lo Lobey, has assimilating the mythology of Earth, where his kind have settled among the leftover artifacts of humanity. The deeper tale concerns, however, the way those who are "different" must deal with the dominant cultural ideology. The tale follows Lobey's mythic quest for his lost love, Friza. In luminous and hallucinated language, it explores what new myths might emerge from the detritus of the human world....

A controversial figure in his day, Black Hawk was the leader of the Sauk American Indian tribe in the early 1800s. The son of the tribe’s medicine man, Black Hawk’s exploits as a warrior aided his rise to the status of tribal war leader. Here, Black Hawk chronicles his life as well as the story of his tribe, who were forced from their lands in Illinois during a series of skirmishes with American settlers in what came to be known as the Black Hawk War.

Ever since its initial publication in 2008, The Transgender Child has been lauded as the most trusted source of information for families wanting to understand and affirm their transgender, gender-expansive, or nonbinary child. Utilized around the world and translated into multiple languages, The Transgender Child has won accolades from medical and mental health professionals, teachers, and, most especially, from parents. Authors Stephanie Brill and Rachel Pepper have now thoroughly revised and updated their ground-breaking classic.

What is a fact? What are reliable sources? What is news? What is fake news? How can anyone make sense of it anymore? Well, we have to. As conspiracy theories and online hoaxes increasingly become a part of our national discourse and “truth” itself is being questioned, it has never been more vital to build the discernment necessary to tell fact from fiction, and media literacy has never been more important.

"Uma mentira pode dar a volta ao mundo no mesmo tempo que a verdade leva para calçar seus sapatos." Mark Twain. Aos olhos dos seus eleitores, as deficiências dos líderes populistas se transformam em qualidades, sua inexperiência demonstra que não pertencem ao círculo da "velha política", e sua incompetência é uma garantia da sua autenticidade. As tensões que causam em nível internacional são vistas como mostras de sua independência, e as fake News, marca inequívoca de sua propaganda, evidenciam sua liberdade de pensamento.

In the late 1960s and early 1970s, there were only three major television networks. And there was only one Harlan Ellison taking them all to task in a series of weekly essays he wrote for the countercultural, underground newspaper, the Los Angeles Free Press, a.k.a. “The Freep”. For nearly four years, he channel-surfed through the mire of ABC, CBS, and NBC, finding little of value but much to critique. No one offered a more astute analysis of the idiot box’s influence on American culture, or its effects on the intelligence and psyche of viewers.

Florida boasts mysterious tales that stretch back more than twelve thousand years. Dive into the lives of the proud Wakulla Pocahontas and the Ghost of Bellamy Bridge. Meet local lawbreakers like John Ashley, as well as transplants like Ma Barker and Al Capone. Stalk stumpy gators or Hogzilla as they prowl Florida's swamps and suburbs. Discover the quintessential Cracker cowboy and the Barefoot Mailman, plus the origin of names like Boca Raton and Orlando.