Social Media Study

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

When Moya Bailey first coined the term misogynoir, she defined it as the ways anti-Black and misogynistic representation shape broader ideas about Black women, particularly in visual culture and digital spaces. She had no idea that the term would go viral, touching a cultural nerve and quickly entering into the lexicon. Misogynoir now has its own Wikipedia page and hashtag, and has been featured on Comedy Central’s The Daily Show and CNN’s Cuomo Prime Time.

As a deafblind woman with partial vision in one eye and bilateral hearing aids, Elsa Sjunneson lives at the crossroads of blindness and sight, hearing and deafness—much to the confusion of the world around her. And she knows how wrong our one-size-fits-all definitions of disability can be. Part memoir, part cultural criticism, part history of the deafblind experience, Being Seen explores how our cultural concept of disability is more myth than fact, and the damage it does to us all.

Desde una estrella en ascenso en The New Yorker, una crónica profundamente inmersiva de cómo los empresarios optimistas de Silicon Valley se propusieron crear un internet libre y democrático, y cómo los propagandistas cínicos de la alt-right explotaron esa libertad para impulsar el extremo hacia la corriente principal. Durante varios años, Andrew Marantz, un escritor neoyorquino, ha estado incrustado en dos mundos.

In the 1980s, as HIV/AIDS ravaged queer communities and communities of color in the United States and beyond, a straight white teenager named Ryan White emerged as the face of the epidemic. Diagnosed with hemophilia at birth, Ryan contracted HIV through contaminated blood products.

It was the 1960s - a time of economic boom and social strife. Young women poured into the workplace, but the “Help Wanted” ads were segregated by gender and the “Mad Men” office culture was rife with sexual stereotyping and discrimination. Lynn Povich was one of the lucky ones, landing a job at Newsweek, renowned for its cutting-edge coverage of civil rights and the “Swinging Sixties.” Nora Ephron, Jane Bryant Quinn, Ellen Goodman, and Susan Brownmiller all started there as well. It was a top-notch job - for a girl - at an exciting place. But it was a dead end.

Researchers and practitioners alike often overlook the vital relationship between trust and social media. ... Authors Joanna Paliszkiewicz and Alex Koohang charted a course to explore this abyss with a view to answering the question how does trust influence the use of social media. [i]Dr. John P. Girard, Peyton Anderson Endowed Chair in Information Technology, Middle Georgia State University[/i] The authors have done an excellent job in explaining how trust plays a significant role in social media. The book begins with a thorough overview of social media to its applications in learning, ...

With the tips and techniques taught in this power-packed audiobook, you'll learn to respond to the most difficult situations with dignity, diplomacy, and poise. Even when you're put on the spot, you'll learn to use these simple scripts (and create your own!) to work through a variety of tough situations and get your point across, guilt-free. Plus, you'll learn about the importance of the inflection, tone, and timing - because how you say it is just as important as what you say.

America's path to revolution was paved by the great discussions of the Continental Congress, which gathered to address grievances against Great Britain. Adamant that the Colonies remain under British rule, King George III fueled the flames of American independence.

There was a time when the news came once a day, in the morning newspaper. Times have changed. Now we’re inundated. We carry the news with us, getting instant alerts about events around the globe. Yet despite this unprecedented abundance of information, it seems increasingly difficult to know what’s true and what’s not. In Bad News, Rob Brotherton delves into the psychology of news, reviewing how the latest research can help navigate this supposedly post-truth world.

Female writers, directors, and producers have radically transformed the television industry in recent years. Shonda Rhimes, Lena Dunham, Tina Fey, Amy Schumer, Mindy Kaling: These extraordinary women have shaken up the entertainment landscape, making it look like an equal opportunity dream factory. But things weren't always this rosy. It took decades of determination in the face of preconceived ideas and outright prejudice to reach this new era.

Being a student at Americus High School was the worst experience of Greg Wittkamper's life. Greg came from a nearby Christian commune, Koinonia, whose members devoutly and publicly supported racial equality. When he refused to insult and attack his school's first black students in 1964, Greg was mistreated as badly as they were: harassed and bullied and beaten.

Mab Segrest explores her singular experience as a white lesbian organizing against a virulent Far Right movement in North Carolina in this best-selling political memoir.

One of the basic structures of everyday life, money is at its core a communication media. Payment systems - cash, card, app, or Bitcoin - are informational and symbolic tools that integrate us into, or exclude us from, the society that surrounds us. Examining the social politics of financial technologies, Lana Swartz reveals what's at stake when we pay.

El nou llibre del reconegut historiador i autor del fenomen global Sàpiens. Una obra que analitza com les xarxes d'informació han conformat el món i a nosaltres mateixos. A Nexus, Y. N. Harari contempla la humanitat des de l'àmplia perspectiva de la història per analitzar com les xarxes d'informació han conformat el nostre món i a nosaltres mateixos. Durant els últims 100.000 anys, els sàpiens hem acumulat un poder enorme.

Trans woman and screenwriter Tilly Bridges takes you through the trans allegories of the Matrix franchise, with deep dives into The Matrix, The Matrix Reloaded, The Animatrix, The Matrix Revolutions, and The Matrix Resurrections, tracking one person’s transition journey—from Thomas Anderson, to Neo… to Trinity. Each movie’s allegory is deeply layered, building from movie to movie, and speaks to a different aspect of trans existence.

Andrea Mitchell started her pathbreaking career as the quintessential girl reporter and quickly became one of the first women in broadcast news. She's been labeled a "pushy broad", yet her intelligence, tenacity, and ability to always be "where the action is" have catapulted her to the top of her profession. As one of America's most watched correspondents, Mitchell has regularly shared her observations with millions of television viewers for more than three decades.

In the midst of widespread mass shootings in America, a common motif stands out: the perpetrators of these attacks often view themselves as vigilante saviors, whose job it is to regulate society in a way that exterminates their enemies. In this critique, Rachel Wagner makes the case that this unfortunate phenomenon is best understood through the idea of the cowboy apocalypse. She shows that across US media, from video games and movies to novels and TV, a story arc has been created that provides a complete myth about the end of the world and the future after that.

The news is everywhere. We can’t stop constantly checking it on our computer screens, but what is this doing to our minds? We are never really taught how to make sense of the torrent of news we face every day, writes Alain de Botton (author of the best-selling The Architecture of Happiness), but this has a huge impact on our sense of what matters and of how we should lead our lives.

Melding the long-term history of technology with the latest headlines and findings of computer science and social science, The Efficiency Paradox questions our ingrained assumptions about efficiency, persuasively showing how relying on the algorithms of digital platforms can in fact lead to wasted efforts, missed opportunities, and above all an inability to break out of established patterns. Edward Tenner offers a smarter way of thinking about efficiency, revealing what we and our institutions can learn from the random and unexpected.