Social Media Study

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.

Stanford White was a louche man-about-town and a canny cultural entrepreneur―the creator of landmark buildings that elevated American architecture to new heights. Augustus Saint-Gaudens was the son of an immigrant shoemaker, a moody introvert, and a committed procrastinator whose painstaking work brought emotional depth to American sculpture. They met when Stan was walking down the street and heard Gus whistling Mozart in his studio.

The founders of FactCheck.org teach you how to identify and debunk spin, hype, and fake news in this essential guide to informed citizenship in an age of misinformation.

News is to the mind as sugar is to the body. In 2013 Rolf Dobelli stood in front of a room full of journalists and proclaimed that he did not read the news. It caused a riot. Now he finally sets down his philosophy in detail. And he practices what he preaches: he hasn't read the news for a decade. Stop Reading the News is Dobelli's manifesto about the dangers of the most toxic form of information - news. He shows the damage it does to our concentration and well-being and how a misplaced sense of duty can misdirect our behaviour.

Combining the deft social analysis of Where Good Ideas Come From with the optimistic arguments of Everything Bad Is Good for You, New York Times best-selling author Steven Johnson's Future Perfect makes the case that a new model of political change is on the rise, transforming everything from local governments to classrooms, from protest movements to health care. Johnson paints a compelling portrait of this new political worldview.

Monsters, in all their terrifying glory, have preoccupied humans since we began telling stories. But where did these stories come from? In Monsterland, award-winning author Nicholas Jubber goes on a journey to discover more about the monsters we've invented, lurking in the dark and the wild places of the earth—giants, dragons, ogres, zombies, ghosts, demons—all with one thing in common: their ability to terrify.

In a hard-hitting and provocative polemic, Silicon Valley insider and pundit Andrew Keen exposes the grave consequences of today's new participatory Web 2.0 and reveals how it threatens our values, economy, and ultimately the very innovation and creativity that forms the fabric of American achievement.

Las redes sociales nos han llevado a un nuevo mundo en el que vivimos cercados por las opiniones ajenas. Lo que parecía la conquista total de la libertad de expresión ha hecho que una parte de la ciudadanía se revuelva, incómoda. Grupos de presión organizados en las redes -católicos, feministas, activistas de izquierdas y derechas- han empezado a perseguir lo que consideran «excesos» intolerables mediante el linchamiento digital, las peticiones de boicot y las recogidas de firmas.

In May 1987, Colorado Senator Gary Hart seemed a lock for the party’s presidential nomination and led George H. W. Bush by double digits in the polls. Then, in one tumultuous week, rumors of marital infidelity and a newspaper’s stakeout of Hart’s home resulted in a media frenzy the likes of which had never been seen. Through the spellbindingly reported story of the senator’s fall from grace, Matt Bai, Yahoo News columnist and former chief political correspondent for The New York Times Magazine, reveals the Hart affair to be far more than one man’s tragedy.

The internet was created on the basis that all users are equal, but children and the vulnerable are not. In Born Digital, Robert Wigley distils the mountains of available research on the subject and brings to bear his wealth of institutional experience to present a road map for society to radically and urgently reset its relationship with technology - for the sake of future generations.

Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends. Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned Xs and Os into billions of $$$.

This is the story of Farheen Khan and her inspiring voyage as she rose above betrayal, culture, and tradition to live in the present. She will motivate all women to face challenges and reevaluate their purposes in life in order to focus on what matters most.

In this crackling memoir, the journalist and novelist Michael Idov recounts the tempestuous years he spent living alongside - and closely observing - the media and cultural elite of Putin's Russia. After accepting a surprise offer to become the editor in chief of GQ Russia, Idov and his family arrive in a Moscow still seething from a dubious election and the mass anti-Putin rallies that erupted in response. Idov is fascinated by the political turmoil but nonetheless finds himself pulled in unlikely directions.

In No Longer Newsworthy, Martin covers this shift in focus, the loss of political voice for the working class, and the emergence of a more conservative media in the form of Christian television, talk radio, Fox News, and conservative websites...Martin offers the mainstream media recommendations for how to push back against right-wing media and once again embrace the working class as critical to its audience and its democratic function.

Meet 44 of America's most impressive heroes in this collective biography of African American figures authored by the team at ESPN's TheUndefeated.com. From visionaries to entrepreneurs, athletes to activists, the Fierce 44 are beacons of brilliance, perseverance, and excellence. Bringing household names like Serena Williams and Harriet Tubman together with lesser-known but highly deserving figures such as Robert Abbott and Dr. Charles Drew, this collection is a celebration of all that African Americans have achieved, despite everything they have had to overcome.

Through the voices of key disabled media makers and collaborators, the author highlights the ways in which their contributions are changing society's understanding of disability and shaping mass media and culture. Spanning a range of media formats—television/streaming productions, performances, podcasts, TED Talks, films, reality TV, graphic novels, and social media channels—the book illustrates how disabled people are confronting the marginalization they have faced in mass media for decades.

Prostitution in the Digital Age: Selling Sex From the Suite to the Street explores the sex trade in modern times. For those without direct experience with the seamy, real-life world of prostitution, it can be easy to accept the glamorized depictions of the sex-for-sale industry as it is often portrayed in fiction and Hollywood or sensationalized in the media. In reality, the business of sexual exploitation such as prostitution, sex trafficking, pornography, and sex tourism is far from attractive and, in many instances, can be dangerous, if not deadly.

The author of the acclaimed Advice for Future Corpses (and Those Who Love Them) brings “her singular sensibility, her genius for language, her love of our deeply imperfect world” (Karen Karbo, author of In Praise of Difficult Women) to this insightful exploration of reality TV and the shifting definitions of truth in America.

From the earthquake in Haiti to the war in Ukraine and the Covid pandemic, José and his team at World Central Kitchen have been at the frontlines, serving more than 200 million meals and counting, and bringing comfort and hope in the darkest times. With its lyrical text, this biography about a world-renowned humanitarian and chef is sure to inspire a new generation of community helpers.

What does contemporary China's diverse and exciting fiction tell us about its culture, and the relationship between art and politics? The Subplot takes us on a lively journey through a literary landscape like you’ve never seen before: a vast migrant-worker poetry movement, homoerotic romances by “rotten girls,” swaggering literary popstars, millionaire e-writers churning out the longest-ever novels, underground comics, the surreal works of Yu Hua, Yan Lianke, and Nobel laureate Mo Yan, and what is widely hailed as a golden age of Chinese science fiction.