Social Media Study

A great script is only as good as the effort you put into your career, but there is little information for the aspiring screenwriter about how to break in. Even those who study TV or film in college are taught to simply “get a production assistant job.” But then what? Anton Schettini provides a rare insider’s glimpse of the modern-day network and streaming TV writers’ room. Here, you will find practical advice, career path strategies, and first-hand accounts for how to establish your network, grow within it, and acquire the necessary tools to become a TV writer.

At a time when Steve Jobs was only a teenager and Mark Zuckerberg wasn't even born, a group of visionary engineers and designers - some of them only high school students - in the late 1960s and 1970s created a computer system called PLATO, which was not only years but light-years ahead in experimenting with how people would learn, engage, communicate, and play through connected computers.

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

A play-by-play of the political forces and media culture that vilified and ultimately brought down Hillary Clinton during her 2016 Presidential campaign. The Destruction of Hillary Clinton is an answer to the question many have been asking: how did an extraordinarily well-qualified, experienced, and admired candidate - whose victory would have been as historic as Barack Obama's - come to be seen as a tool of the establishment, a chronic liar, and a talentless politician?

An empowering, forward-thinking solution for creating intentional and healthy social media habits from an expert on media, technology, and health.

This hybrid collection of short crónicas, journalism, and personal essays on systemic violence in contemporary Mexico and along the US-Mexico border draws together literary theory and historical analysis to outline how neoliberalism, corruption, and drug trafficking - culminating in the misnamed “war on drugs” - has shaped Mexico. Working from and against this political context, Cristina Rivera Garza posits that collective grief is an act of resistance against state violence and that writing is a powerful mode of seeking social justice and embodying resilience.

Nick Neely chronicles his 650-mile trek on foot from San Diego to San Francisco, following the route of the first overland Spanish expedition into what was soon called Alta California. Led by Gaspar de Portolá in 1769, the expedition sketched a route that would become, in part, the famous El Camino Real. It laid the foundation for the Golden State we know today, a place that remains as mythical and captivating as any in the world.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

More than a decade ago, counterterrorism expert Rita Katz began browsing white supremacist and neo-Nazi forums. The hateful rhetoric and constant threats of violence immediately reminded her of jihadist militants. Now, years of attacks committed by extremists radicalized online—including at a synagogue in Pittsburgh and mosques in New Zealand, as well as the Capitol siege—have brought home the danger. From ISIS to QAnon, Saints and Soldiers pinpoints the approaches needed for a new era in which arrests and military campaigns alone cannot stop never-before-seen threats.

Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? Is anyone paying attention to the lurking side effects of the social media influencer revolution?

Banned Books explores why some of the world's most important literary classics and seminal non-fiction titles were once deemed too controversial for the public—whether for challenging racial or sexual norms, satirizing public figures, or simply being deemed unfit for young audiences. From the banning of All Quiet on the Western Front and the repeated suppression of On the Origin of the Species, to the uproar provoked by Lady Chatterley's Lover, entries offer a fascinating chronological account of censorship.

Learning from Strangers is the definitive work on qualitative research interviewing. It draws on Robert Weiss's 30 years of experience in interviewing and teaching others how to do it. The most effective interviews, says Weiss, rely on creating cooperation - an open and trusting alliance between interviewer and respondent, dedicated to specific and honest accounts of both internal and external events.

In the summer of 1941, Hitler ruled Europe from the Atlantic to the Black Sea. Britain was struggling to combat the powerful Nazi propaganda machine, which crowed victory and smeared its enemies. But inside Germany, there was one notable voice of dissent from the very heart of the military machine, Der Chef, a German whose radio broadcasts skilfully questioned Nazi doctrine. But what these audiences didn't know was that Der Chef was a fiction, a character created by the British propagandist Sefton Delmer.

Women have played a key role in these protests, refusing to wear a hijab and cutting their hair in public to chants of 'Woman, Life, Freedom'. In Farhad Khosrokhavar's account, these protests represent the first truly feminist movement in Iran, and one of the first in the Muslim world, where women have been in the vanguard. There have been many movements in the Muslim world in which women have taken part, but rarely have women—and especially young women—been the driving force.

In Enemy of the People, Marvin Kalb, an award-winning American journalist with more than six decades of experience both as a journalist and media observer, writes with passion about why we should fear for the future of American democracy because of the unrelenting attacks by the Trump administration on the press.

Brandscaping is a big, infectious idea - a new marketing methodology that begins with one simple observation: A rising tide lifts all ships. In this groundbreaking book, media and marketing visionary Andrew Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal.

This seminal work of nonfiction recounts the new, journalistic mass movement of today. Compiled from more than a decade of investigative reporting, coupled with a vast reference of philosophical research, American Muckraker is the definitive guide of truth-telling in the video age.

Layering climate science, mythologies, nature writing, and personal experiences, Desert Notebooks offers a vital and necessary chronicle of our past and our present - perfect for fans of Robert Macfarlane and Elizabeth Rush - that’s unflinching, urgent, and yet timeless and profound.

No one understands these problems (and people) better than Krakauer. He has spent years getting to know the most influential players in the industry and this fascinating book is what he’s learned. But most importantly, Krakauer equips listeners with the crucial tools to sniff out when the press is lying or misleading the people of America in the future—so together, we can bypass them altogether.

Anyone who observes the skyrocketing number of incendiary political opinion shows on television and radio might conclude that political vitriol on the airwaves is fueled by the increasingly partisan American political system. But in The Outrage Industry Jeffrey M. Berry and Sarah Sobieraj show how the proliferation of outrage says more about regulatory, technological, and cultural changes, than it does about our political inclinations.