Social Media Study

The modern marketing game has changed. Will you change with it? In today's world, there are more than 2.3 billion active social media users around the globe. The audience of Facebook, Instagram, and Snapchat has surpassed traditional media such as television and radio. As society continues to evolve and become more digital and interconnected on varying platforms, it is essential that your brand is represented in the social media sphere. This audiobook will equip you to build your brand on social media.

In today’s chaotic world, where the multiplication of information sources creates competing narratives, credibility is the key to winning the war of ideas. This is the reason why governments and corporations resort to astroturfing - creation of ostensibly grassroots movements set up to advance political agendas and commercial campaigns. The democratization of information and polarization of politics offer a perfect storm.

Why are so many old things buried in the ground—and who finds them?

In the fall of 1909, a pair of bitter contests captured the world’s attention. The American explorers Robert Peary and Frederick Cook both claimed to have discovered the North Pole, sparking a vicious feud that was unprecedented in international scientific and geographic circles. At the same time, the rivalry between two powerful New York City newspapers—the storied Herald and the ascendant Times—fanned the flames of the so-called polar controversy, as each paper financially and reputationally committed itself to an opposing explorer and fought desperately to defend him.

While hardly a new phenomenon, masculinity—which includes elements of toughness, independence, and leadership, among others—roared onto the national political stage in America with the 2016 candidacy, election, and presidency of Donald Trump. Research into masculinity dates back over a century, but little attention has been paid to the specific role of masculinity in politics beyond the conventional wisdom that it, rather than femininity, is the dominant force.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

The future is an uncertain, uncomfortable prospect for employees, employers, and society at large. A flurry of unprecedented events have proven that, despite what some politicians and economists may tell us, the future is not set in stone. In light of this uncertainty, The Future Starts Now looks toward the various innovations and technologies that may shape our future. Authors Theo Priestley and Bronwyn Williams have brought together the world's leading futurists to articulate and clarify the current trajectories in technology, economics, politics, and business.

There is a war on for your mind. We are endlessly confronted by those who would manipulate us – advertisers, pick-up artists, politicians, big tech, cult leaders and many more – even the humble waiter who asks, ‘Still or sparkling?’ All forms of communication are designed to persuade you in some way. Politicians and nudge units manipulate us into agreeing with controversial policies. Adverts tell us to buy lots of this, but none of that. The news tells us what to care about. Charities compete for our support. Social media buffets us with algorithms.

What is love? Aside from being the title of many a popular love song, this is one of life's perennial questions. In What Love Is, philosopher Carrie Jenkins offers a bold new theory on the nature of romantic love that reconciles its humanistic and scientific components.

After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.

We Have Ruined God: My Journey Out of Religion and Into Unconditional Love is an irreverent exposé that uncovers the flaws and manipulations in religious doctrines. It is a candid and thought-provoking narrative that invites the listener to participate in a journey of self-discovery and healing from religion-induced trauma. The book highlights the hypocrisy, misogyny, and toxic elements woven into many religious teachings. At the same time, it provides clarity and a path to spiritual fulfillment in a world clouded by agenda-driven teachings. The truth does set you free.

Instagram. Whisper. Yik Yak. Vine. YouTube. Kik. Ask.fm. Tinder. The dominant force in the lives of girls coming of age in America today is social media. What it is doing to an entire generation of young women is the subject of award-winning Vanity Fair writer Nancy Jo Sales' riveting and explosive American Girls.

Ersula J. Ore scrutinizes the civic roots of lynching, the relationship between lynching and white constitutionalism, and contemporary manifestations of lynching discourse and logic today. From the 1880s onward, lynchings, she finds, manifested a violent form of symbolic action that called a national public into existence, denoted citizenship, and upheld political community.

Firefighter Greg has a physical job to do so he stays strong and fit. He gets up early in the morning and sleeps where he works. Did you know that Firefighter Greg practices putting on his safety gear–in less than one minute? Or that his gear–helmet, facemask, air pack, boots and jacket–weighs 75 pounds? Find out how firefighters practice putting out fires in a training tower!

Karachi. Pakistan’s largest city is a sprawling metropolis of 20 million people, twice the size of New York City. It is a place of political turbulence in which those who have power wield it with brutal and partisan force. It takes an insider to know where is safe, whom to trust, and what makes Karachi tick. In this powerful debut, Samira Shackle explores the city of her mother’s birth in the company of a handful of Karachiites.

Collecting over twenty-five essays written by more than twenty California Indian authors, Know We Are Here surveys many of the ways California's Indigenous communities are resisting the legacies of genocide. Focusing on the particular histories, challenges, and dynamics of life in Native California—which are often very different from elsewhere in the United States—the book collects essays from writers across the state. It encompasses the perspectives of both elders and the rising generation, and the contributors include activists, academics, students, memoirists, and tribal leaders.

What kind of fossils will we leave, as relics into the far future? A blizzard of new objects has suddenly appeared on Earth: plastic bottles, ballpoint pens, concrete flyways, chicken bones, cans, teabags, phones, shirts. They're produced for our comfort and pleasure then quickly discarded. This new-made treasure chest underpins our lives. But it is also giving a completely new style of fossilization to our planet. Designed to resist corrosion and decay, many will remain, petrified, as future geology.

Over her four decades of working in newsrooms big and small, Margaret Sullivan has become a trusted champion and critic of the American news media. In this bracing memoir, Sullivan traces her life in journalism and how trust in the mainstream press has steadily eroded.

As English and German settlers migrated to Pennsylvania, they brought their beliefs in magic with them from the Old World—sometimes with dangerous consequences. In 1802, for example, an Allegheny County judge helped an accused witch escape an angry mob. But Susan Mummey was not so fortunate. In 1934, she was killed in her home by a young Schuylkill County man who was convinced that she had cursed him.

In this provocative and captivating dialogue, bell hooks and Cornel West come together to discuss the dilemmas, contradictions, and joys of Black intellectual life. The two friends and comrades in struggle talk, argue, and disagree about everything from community to capitalism in a series of intimate conversations that range from playful to probing to revelatory. In evoking the act of breaking bread, the book calls upon the various traditions of sharing that take place in domestic, secular, and sacred life.