Social Media Study

Bestsellerautor Yuval Noah Harari erklärt, wie Informationsnetzwerke unsere Welt geschaffen haben und sie jetzt zu zerstören drohen. In den letzten 100.000 Jahren hat die Menschheit enorme Macht erlangt. Doch trotz all unserer Entdeckungen, Erfindungen und Eroberungen befinden wir uns heute in einer existenziellen Krise. Die Welt steht am Rande des ökologischen Zusammenbruchs. Zuhauf werden Falschinformationen verbreitet.

World War II was a media war. President Franklin D. Roosevelt used the press to a great extent, of course, but as the war progressed, the media also came to influence commanders' decisions on the battlefield. The Media Offensive offers a new way to understand military-media relations during World War II. The press and public opinion shaped not only how the conflict was seen but also how it was fought. In what could be called "the new history of war reporting," the focus is switched from how the military controlled reporters to how military decisions were shaped by the press.

In Antisocial Media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging.

As a progressive commentator on Fox News and now CNN, Sally Kohn has made a career out of bridging intractable political differences, learning how to talk civilly to people whose views she disagrees with passionately. Famously "nice", she even gave a TED Talk about what she termed emotional correctness. But these days, even Kohn has found herself wanting to breathe fire at her enemies. It was time, she decided, to look into the ugliness erupting all around us.

Streaming video games is now a billion-dollar industry. In 2022, Twitch alone had over 140 million active monthly users, with top players earning millions each year. But success breeds envy, and when big money's being made, everyone wants a piece.

Even if you’re a seasoned entrepreneur or business owner, coming up with a great business idea isn’t easy. Maybe you already have some ideas in the works, but how are you supposed to know if they’ll be successful, and how do you know if they’ll be something you’ll actually enjoy doing? If you don’t have a concrete plan, where should you look for ideas? Yesterday’s solutions won’t solve today’s problems, and businesses know they have to stand out to stay ahead of the competition. This is where innovation comes in. Businesses require fresh, inventive ideas. Thankfully, ...

A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach media as experiences to immerse ourselves in at will.

A fascinating look at the evolution of behavioral science, the revolutionary way it's changing the way we live, and how nurturing environments can increase people's well-being in virtually every aspect of our society, from early childhood education to corporate practices. If you want to know how you can help create a better world, listen to this book.

Almost forty years ago, Neil Postman argued that television had brought about a fundamental transformation to democracy. By turning entertainment into our supreme ideology, television had recreated public discourse in its image and converted democracy into show business. In Trolling Ourselves to Death, Jason Hannan builds on Postman's classic thesis, arguing that we are now not so much amusing, as trolling ourselves to death. Contrary to the popular view of the troll as an exclusively anonymous online prankster, Hannan asserts that trolls have emerged from the cave, so to speak.

Black Revolutionaries is an accessible yet rigorously argued history of the Black Panther Party (BPP), one of the emblematic organizations of the 1960s. Joe Street highlights the complexity of the BPP's history through three key themes: the BPP's intellectual history, its political and social activism, and the persecution its members endured. Together, these themes confirm the BPP's importance in understanding Black America's response to white oppression in the 1960s and 1970s.

In this book in praise of wait times, award-winning author Jason Farman passionately argues that the delay between call and answer has always been an important part of the message. Traveling backward from our current era of Twitter and texts, Farman describes how societies have worked to eliminate waiting in communication and how they have interpreted those times' meanings. And in a rebuttal to the demand for instant communication, Farman makes a powerful case for why good things can come to those who wait.

In 2010—long before the release of Lemonade—Professor Kevin Allred created the university course "Politicizing Beyonce" to both wide acclaim and controversy. He outlines his pedagogical philosophy in Ain't I a Diva?, exploring the process of teaching Beyonce and what it means to use a superstar to blow up the canon. Allred brings his syllabus to life by pairing music videos and songs with historical and academic texts, and combines analysis with classroom anecdotes.

Brandscaping is a big, infectious idea - a new marketing methodology that begins with one simple observation: A rising tide lifts all ships. In this groundbreaking book, media and marketing visionary Andrew Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal.

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

Author Finn Brunton reveals how technological utopians and political radicals created experimental money to bring about their visions of the future: protecting privacy or bringing down governments, preparing for apocalypse or launching a civilization of innovation and abundance that would make its creators immortal. Filled with marvelous characters, stories, and ideas, Digital Cash is an engaging and accessible account of the strange origins and remarkable technologies behind today’s cryptocurrency explosion.

They are coddled and well-groomed. They chase after the latest scandal and then run around in crazy circles, using the TV studio as their show ring and wee-wee pad. There is no controversy they can't trivialize, no issue they can't vulgarize. They obey their political masters and betray the trust of the audience with every bark. They're the attack poodles: a new breed of celebrity pundit.

Everyone deplores narcissism, especially in others. The vain are by turns annoying or absurd, offending us whether they are blissfully oblivious or proudly aware of their behavior. But are narcissism and vanity really as bad as they seem? Can we avoid them even if we try? In Mirror, Mirror, Simon Blackburn, the author of such best-selling philosophy books as Think, Being Good, and Lust, says that narcissism, vanity, pride, and self-esteem are more complex than they first appear and have innumerable good and bad forms.

In Smarter Than You Think, Thompson documents how every technological innovation - from the printing press to the telegraph - has provoked the very same anxieties that plague us today. We panic that life will never be the same, that our attentions are eroding, that culture is being trivialized. But as in the past, we adapt, learning to use the new and retaining what’s good of the old.

During the recent presidential election, "media literacy" became a buzzword that signified the threat media manipulation posed to democratic processes. Meanwhile, statistical research has shown that eight- to eighteen-year-olds pack more than eleven hours with some form of media into each day by "media multitasking." Young people are not only eager and interested to learn about and discuss the realities of media ownership, production, and distribution, they also deserve to understand differential power structures in how media influences our culture.

In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks - to an astonishing degree - mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media - and to make online content that impacts the world - you must start with the Social Organism.