Social Media Study

When NBC decided to move Jay Leno into prime time to make room for Conan O'Brien to host the Tonight show - a job he had been promised five years earlier - skeptics anticipated a train wreck for the ages. It took, in fact, only a few months for the dire predictions to come true. Leno's show, panned by critics, dragged down the ratings - and the profits - of NBC's affiliates, while ratings for Conan's new Tonight show plummeted to the lowest levels in history.

A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.

Mississippi, 1955: 14-year-old Emmett Till was murdered by a white mob after making flirtatious remarks to a white woman, Carolyn Bryant. Till's attackers were never convicted, but his lynching became one of the most notorious hate crimes in American history. It launched protests across the country, helped the NAACP gain thousands of members, and inspired famous activists like Rosa Parks to stand up and fight for equal rights for the first time.

Edmund Wilson's To the Finland Station is intellectual history on a grand scale, full of romance, idealism, intrigue, and conspiracy, that traces the revolutionary ideas that shaped the modern world from the French Revolution up through Lenin's arrival at Finland Station in St. Petersburg in 1917. Fueled by Wilson's own passionate engagement with the ideas and politics at play, it is a lively and vivid, sweeping account of a singular idea—that it is possible to construct a society based on justice, equality, and freedom—gaining the power to change history.

Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.

In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.

In Network of Lies, New York Times bestselling author Brian Stelter answers these questions by weaving together private texts, unpublished emails, depositions, and other primary sources to tell the chilling story of Trump’s alleged conspiracy to steal the 2020 election, and the right-wing media’s mission to put him back in office in 2024.

Born in war-ravaged Vietnam, Viet Nguyen arrived in the United States as a child refugee in 1975. The Nguyen family would soon move to San Jose, California, where the author grew up, attending UC-Berkeley in the aftermath of the shocking murder of Vincent Chin, which shaped the political sensibilities of a new generation of Asian Americans. The essays here, delivered originally as the prestigious Norton Lectures, proffer a new answer to a classic literary question: What does the outsider mean to literary writing?

On the night of October 6, 1998, 21-year-old Matthew Shepard left a bar with two alleged “strangers”, Aaron McKin­ney and Russell Henderson. Eighteen hours later, Matthew was found tied to a log fence on the outskirts of town, unconscious and barely alive. Overnight, a politically expedient myth took the place of important facts. By the time Matthew died a few days later, his name was synonymous with anti-gay hate. The Book of Matt, first published in 2013, demonstrated that the truth was in fact far more complicated - and daunting.

Almost everything about our day-to-day lives - and the broader scheme of human culture - can be found on the Internet. But what is it physically? And where is it really? Our mental map of the network is as blank as the map of the ocean that Columbus carried on his first Atlantic voyage. The Internet, its material nuts and bolts, is an unexplored territory. Until now. In Tubes, Andrew Blum goes inside the Internet's physical infrastructure and flips on the lights, revealing a fresh look at the online world we think we know.

How does the spectacle of the sufferings of others affect us? Are viewers inured - or incited - to violence by the depiction of cruelty? Susan Sontag here takes a fresh look at the representation of atrocity - from Goya's The Disasters of War to photographs of the American Civil War, lynchings of Blacks in the South, and the Nazi death camps, and to more contemporary horrific images of Bosnia, Sierra Leone, Rwanda, Israel, and Palestine, as well as New York City on September 11, 2001.

This edition brings together some of Ephron’s most famous writing on a generation of women (and men) who helped shape the way we live now, and on events ranging from the Watergate scandal to the Pillsbury Bake-Off. In these sharp, hilariously entertaining, and vividly observed pieces, Ephron illuminates an era with wicked honesty and insight. From the famous "A Few Words About Breasts" to important pieces on her time working for the New York Post and Gourmet Magazine, these essays show Ephron at her very best.

Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

Award-winning investigative journalist Liz Collin sets the record straight. She uncovers what really happened on a street in Minneapolis that set off the riots, the demands to defund the police, and the skyrocketing crime across the country. Based on conversations with those who were there—including Derek Chauvin, Thomas Lane, and other Minneapolis police officers who’ve never spoken out before—Liz exposes how the media and the Left manipulated the facts to dupe and divide America.

Disinformation: The Nature of Facts and Lies in the Post-Truth Era cannot cure all the ills of a post-truth world, but by demonstrating how the emergence of digital technology into everyday life has knitted together a number of seemingly loosely related forces-historical, psychological, economic, and cultural-to create the post-truth culture, Disinformation will help you better understand how we got to where we now are, see how we can move beyond a culture in which facts are too easily dismissed, and develop a few highly practical skills for separating truth from lies.

Facts are and must be the coin of the realm in a democracy. Unfortunately, for citizens in the United States and throughout the world, distinguishing between fact and fiction - always a formidable challenge - is now more difficult than ever, as a constant stream of questionable information pours into media outlets. Lewis argues forcefully that while data points and factoids abound, it is much harder to get to the whole truth of complex issues in time for that truth to guide citizens, voters, and decision makers.

An incisive observer, writer, and participant in today's social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests - how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change.

Annalee Newitz traces the way disinformation, propaganda, and violent threats have evolved from military weapons deployed against foreign adversaries into tools in domestic culture wars. Newitz delves into America's deep-rooted history with psychological operations, beginning with Benjamin Franklin's Revolutionary War-era fake newspaper and nineteenth-century wars on Indigenous nations, and reaching its apotheosis with the Cold War and twenty-first-century influence campaigns online.

Poet, Mystic, Widow, Wife charts the lives and times of four medieval women writers—Marie de France, a poet; Julian of Norwich, a mystic and anchoress; Christine de Pizan, a widow and court writer; and Margery Kempe, a no-good wife—who all bucked convention and forged their own paths. Largely forgotten by modern readers, these women have an astonishing amount to teach us about love, marriage, motherhood, friendship, and earning a living.

Joshua Myers considers the work of thinkers who broke with the racial and colonial logic of academic disciplinarity and how the ideas of Black intellectuals created different ways of thinking and knowing in their pursuit of conceptual and epistemological freedom. Bookended by meditations with June Jordan and Toni Cade Bambara, Of Black Study focuses on how W.E.B. Du Bois, Sylvia Wynter, Jacob Carruthers, and Cedric Robinson contributed to Black Studies approaches to knowledge production within and beyond Western structures of knowledge.