Social Media Study

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

In this pathbreaking work, now with a new introduction, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.

The navy created by the people of Athens in ancient Greece was one of the finest fighting forces in the history of the world and the model for all other national navies to come. The Athenian navy built a civilization, empowered the world's first democracy, and led a band of ordinary citizens on a voyage of discovery that altered the course of history.

In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society, but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible.

We present ourselves and encounter others through profiles. A profile shows us not as we are seen directly but how we are perceived by a broader public. Profile-based identity is evident everywhere from pop culture to politics, marketing to morality. This book argues that the profile marks an epochal shift in our concept of identity and demonstrates why that matters. You and Your Profile blends social theory, philosophy, and cultural critique to unfold an exploration of the way we have come to experience the world.

In this eloquent and persuasive book, Neil Postman examines the deep and broad effects of television culture on the manner in which we conduct our public affairs, and how "entertainment values" have corrupted the very way we think. As politics, news, religion, education, and commerce are given less and less expression in the form of the printed word, they are rapidly being reshaped to suit the requirements of television.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

Nancy Sorel’s portrait pays homage to these unsung heroes. They came from Boston, New York, Milwaukee, and St. Louis; from Yakima, Washington; Austin, Texas; and Sioux City, Iowa; from San Francisco and all points east. They left comfortable homes and safe surroundings for combat-zone duty. As women war correspondents, they brought to the battlefields of World War II a fresh optic, and reported back home what they witnessed with a new sensibility.

We've all heard that a picture is worth 1,000 words, but what if we don't understand what we're looking at? Social media has made charts, infographics, and diagrams ubiquitous - and easier to share than ever. However, they can also lead us astray. Charts lie in a variety of ways - displaying incomplete or inaccurate data, suggesting misleading patterns, and concealing uncertainty. In How Charts Lie, data visualization expert Alberto Cairo teaches us to not only spot the lies in deceptive visuals, but also to take advantage of good ones to understand complex stories.

Known for providing incisive progressive political analysis without being dogmatic, popular radio and podcast host David Pakman delves into the vicious cycle of reactionary political ideology. It's no secret how the right-wing has benefited and capitalized off disinformation and polarization of US politics. Critical thinking and media literacy are on a rapid decline, and our republic is unable to agree upon a shared set of facts. Pakman challenges the right-wing head-on and encourages listeners to understand how the status quo became the status quo.

Movies matter—that is the message of Reel to Real, bell hooks' classic collection of essays on film. They matter on a personal level, providing us with unforgettable moments, even life-changing experiences, and they can confront us, too, with the most profound social issues of race, sex and class. Here bell hooks—one of America's most celebrated and thrilling cultural critics—talks back to films that have moved and provoked her, from Quentin Tarantino's Pulp Fiction to the work of Spike Lee.

Let's take stock of young America. Compared to previous generations, American youth have more schooling (college enrollments have never been higher); more money ($100 a week in disposable income); more leisure time (five hours a day); and more news and information (Internet, The Daily Show, RSS feeds). What do they do with all that time and money? They download, upload, IM, post, chat, and network. (Nine of their top ten sites are for social networking.) They watch television and play video games (2 to 4 hours per day).

Brought to life through real-world examples and backed by rigorous data, The Athena Doctrine shows how feminine traits are ascending - and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. Landlines fell to cell phones, the internet exploded, and pop culture accelerated without the aid of technology that remembered everything. It was the last era with a real mainstream to either identify with or oppose. The ’90s brought about a revolution in the human condition, and a shift in consciousness, that we’re still struggling to understand.

The consequences of adopting the cynical but popular worldview are many, including needless pessimism, missed investment opportunities, and - surprisingly - even poorer health. Yet An Embarrassment of Riches provides a powerful antidote. Green begins with a robust survey of the many ways our lives are becoming longer, easier, safer, healthier and more prosperous. He then embarks on a wide-ranging exploration of the ideas and the many men and women - both living and dead - who are still enriching our lives today.

One of the least understood countries in the world, North Korea has long been known for its repressive regime. Yet it is far from being an impenetrable black box. Media flows covertly into the country, and fault lines are appearing in the government's sealed informational borders. Drawing on deeply personal interviews with North Korean defectors from all walks of life, ranging from propaganda artists to diplomats, Jieun Baek tells the story of North Korea's information underground.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

Supertrends: 50 Things You Need to Know About the Future is about how efficient futurists work and how we can expect the world to evolve in terms of demographics, general economics, technologies, business models, resources, environment, and lifestyles. This audiobook addresses how to predict the future, what we can expect from it, and how companies and government should adapt to the accelerating change.

David Enrich, the New York Times Business Investigations Editor and the #1 bestselling author of Dark Towers, produces his most consequential and far-reaching investigation yet: an in-depth exposé of the broad campaign—orchestrated by elite Americans—to silence dissent and protect the powerful.

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.