Social Media Sociology

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In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.

Denby has fun snarking the snarkers, expelling the bums and promoting the true wits, but he is also making a serious point: the Internet has put snark on steroids. In politics, snark means the lowest, most insinuating and insulting side can win. For the young, a savage piece of gossip could ruin a reputation and possibly a future career. And for all of us, snark just sucks the humor out of life. Denby defends the right of any of us to be cruel but shows us how the real pros pull it off. Snark, he says, is for the amateurs.

Boomers are narcissists. Millennials are spoiled. Gen Zers are lazy. We assume people born around the same time have basically the same values. It makes for good headlines, but is it true? Bobby Duffy has spent years studying generational distinctions. In this book, he argues that our generational identities are not fixed but fluid, reforming throughout our lives.

When Mark Zuckerberg announced in front of a cheering Oprah audience his $100 million pledge to transform the Newark Schools - and to solve the education crisis in every city in America - it looked like a huge win for then-mayor Cory Booker and governor Chris Christie. But their plans soon ran into a constituency not so easily moved - Newark's key education players, fiercely protective of their billion-dollar-per-annum system.

Where the Wild Things Were centers on the exploding, contentious national conversation about the nature of childhood and parenting in the postwar US emblematized by Dr. Spock's Baby and Child Care. Renowned scholar Henry Jenkins demonstrates that the language that shaped a growing field of advice literature for parents also informed the period's fictions—in film, television, and elsewhere—produced for and consumed by children.

The Fox Effect follows the career of Ailes from his early work as a television producer and media consultant for Richard Nixon, Ronald Reagan, and George H.W. Bush. Consequently, when he was hired in 1996 as the president of Rupert Murdoch’s flagship conservative cable news network, Ailes had little journalism experience, but brought to the job the mindset of a political operative. As Brock and Rabin-Havt demonstrate through numerous examples, Ailes used his extraordinary power and influence to spread a partisan political agenda....

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IRL, Chris Stedman's personal and searing exploration of authenticity in the digital age, shines a light on how age-old notions of realness - who we are and where we fit in the world - can be freshly understood in our increasingly online lives. Stedman offers a different way of seeing the supposed split between our online and offline selves: the internet and social media are new tools for understanding and expressing ourselves, and the not-always-graceful ways we use these tools can reveal new insights into far older human behaviors and desires.

One in three American workers is now a freelancer. This “gig economy” - one that provides neither the guarantee of steady hours nor benefits - emerged out of the digital era and has revolutionized the way we do business. High-profile tech start-ups such as Uber and Airbnb are constantly making headlines for the disruption they cause to the industries they overturn. But what are the effects of this disruption, from Wall Street down to Main Street? What challenges do employees and job seekers face at every level of professional experience?

This classic work is a journey to the heart of healing. With a foreword by Dr. Bernie Siegel, it has been acclaimed by Dr. Rachel Naomi Remen as "a masterful, awesome feat" and called by Dr. Joan Borysenko "a classic that rings with authenticity". It presents a guide to the healing process from the unique standpoint of patients who have overcome devastating odds. Replete with new science, it forms a bridge between the worlds of conventional and alternative medicine.

In an increasingly secular, fragmented, and distracted culture, nothing brings Americans together quite like sports. On Sundays in September, more families worship at the altar of the NFL than at any church. This appeal, which cuts across all demographic and ideological lines, makes sports perhaps the last unifying mass ritual of our era, with huge numbers of people all focused on the same thing at the same moment. That timeless, live quality makes sports very powerful, and very lucrative. And the media spectacle around them is only getting bigger, brighter, and noisier.

When a loved one passes unexpectedly, the person left behind can lose their bearings. After the sudden loss of her mother, Chelsea Hanson, a nationally recognized grief educator and founder of With Sympathy Gifts and Keepsakes, didn't know where to turn for help, what to do next, or how to put the pieces of her life back together. Hanson's The Sudden Loss Survival Guide gathers everything that she learned during her own recovery process and provides an indispensable road map to aid those who've experienced a life-changing loss.

For most of us, the idea of life inside the golden triad of Park Avenue, Sagaponack, and St. Barths is just as exotic as the mysteries of the Bermuda Triangle. Luckily, Richard Kirshenbaum has a VIP pass to the Upper East Side and is willing to share the wealth - of gossip. His New York Observer column on uptown social life provides a fascinating glimpse behind the gilded curtain into the swanky restaurants and eye-popping vacation destinations where the one percent gathers.

Life today for citizens of the developed world is safer, easier, and healthier than for any other people in history thanks to modern medicine, science, technology, and intelligence. So why is an epidemic of fear sweeping America? The answer, according to nationally renowned health commentator Dr. Marc Siegel, is that we live in an artificially created culture of fear. In False Alarm, Siegel identifies three major catalysts of the culture of fear - government, the media, and big pharma.

In Liberal White Supremacy, Angie Beeman argues that white supremacy is maintained not only by right-wing conservatives or stereotypically uneducated working-class racial bigots but also by progressives who operate from a liberal ideology of color-blindness, racism-evasiveness, and class elitism. This distinction provides insight on divisions among progressives at the local level, in community organizations, and at the national level, in the Democratic Party.

Em sua primeira obra inédita depois do sucesso de A elite do atraso, de 2017, Jessé Souza se dedica a compreender a classe média brasileira. Com o mesmo estilo claro e acessível, mas sem fazer concessões à superficialidade, ele agora apresenta uma visão original e inovadora dessa classe fundamental da sociedade.

Renyi Hong theorizes the notion of being "passionate about your work" as an affective project that encourages people to endure trying situations like unemployment, job change, repetitive and menial labor, and freelancing. Not simply a subject of aspiration, passion has been deployed as a means to build resilience and mend disappointments with our experiences of work. Tracking the rise of passion in nineteenth-century management to trends like gamification, coworking, and unemployment insurance, Hong argues that the ideal of passionate work sustains a condition of cruel optimism.

Should we become parents? This timeless question forces us to reckon with who we are and what we love and fear most in ourselves, in our relationships, and in the world as it is now and as it will be. When Gina Rushton admitted she had little time left to make the decision for herself, the magnitude of the choice overwhelmed her. To seek clarity on these questions, Rushton spoke to doctors, sociologists, economists, and ethicists, as well as parents and childless people of all ages and from around the world.

Fridays of Rage provides a glimpse into how Al Jazeera strategically cast its journalists as martyrs in the struggle for Arab freedom while promoting itself as the mouthpiece and advocate of the Arab public.