Social Media Psychology

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

Seeking Attention explores the essential but elusive nature of attention through a fresh lens. Drawing inspiration from Simone Weil's assertion that "attention is the rarest and purest form of generosity," this audiobook brings attention into focus through a novel collection of short "portraits" that each examine how archetypal figures—like the detective, the fan, the therapist, the parent, and the lover—engage with attention in unique ways.

The Therapeutic School Approach offers teachers and school leaders a step-by-step guide to embedding a trauma-informed approach that is tangible, practical, and brings the underpinning science to life in a way that is relatable and relevant. Placing a keen focus on moving towards a more inclusive way of working, it advocates for a culture that puts wellbeing and mental health at the core of teaching and school life.

Most people are familiar with the concept and understand that fraud is prohibited by law. What many fail to appreciate, however, is that the law does not treat all frauds equally. In a perverse sense, the bigger the fraud, the more likely it is protected by the First Amendment and therefore legal. In addition to exposing the depths of the problem, Henricksen gives listeners a way forward. By revealing for the first time the root legal cause of the misinformation crisis and presenting novel solutions, In Fraud We Trust speaks to the present moment as it offers answers for the future.

People aren’t starved for content. They’re starved for connection. In Conversations That Connect, Brooke Sellas explains how she’s helped billion-dollar brands in consumer goods, finance, retail, and other industries connect with the online communities that discuss, influence, and buy their brands. Like all meaningful connections, it starts with genuine conversations – knowing how to listen, share feelings, and offer opinions (yes, even as a company!) – and that builds relationships and leads to effective social media management. Think Conversation, Not Campaign™. If you’re ...

Head down the rabbit hole and feed your fascination for conspiracy and controversy. Conspiracy theories—they're influential and spread to sometimes irrational extremes. Why do people cling to conspiracy theories so powerfully? Is there a way to separate the possible from the impossible? Yes. Enter: Debunked.

Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this.

In Truth: How the Many Sides to Every Story Shape Our Reality, Hector Macdonald explores how truth is used and abused in politics, business, the media and everyday life. He shows how a clearer understanding of truth's many faces renders us better able to navigate our world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny, and insightful case studies, Truth is a sobering and engaging listen about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.

Tackling the complex subject of bias head on, Skewed investigates the hidden messages we absorb from birth. Looking closely at what the research can tell us, Caryn Franklin and Dr Keon West explain how our inner worlds are shaped by false information, media trends, and the brain’s preference for patterns and stereotypes. Exploring biases around gender, sexuality, race, age and appearance, Caryn and Keon explain how bias impacts all of our lives.

Monsters of the Upside Down, beware! Travis Langley (author of the acclaimed Batman and Psychology) returns with a group of expert contributors to explore these and other questions to shine a light on true human nature through the Netflix series and cultural phenomenon Stranger Things.

The most powerful political tool of the modern presidency is control of the message and the image. In Republic of Spin - a vibrant history covering more than 100 years of politics - presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work.

The American people depend on a free press to keep a close and impartial watch on the national security operations that are carried out in our name. But in many cases, this trust is sadly misplaced, as leading journalists are seduced and manipulated by the secretive agencies they cover. While the press remains silent about its corrupting relationship with the intelligence community - a relationship that dates back to the Cold War - Spooking the News will blow the lid off this unseemly arrangement.

Tired of endless scrolling, constant notifications, and feeling like your screen knows you a little too well? Unfriend the Algorithm is your guide to unplugging (without going off-grid) and rediscovering balance. Packed with humor, relatable advice, and practical tips, this book takes a satirical look at digital overload while offering you easy ways to reconnect with the real world—and yourself.

Rudolf Eisler stellte schon vor über 100 Jahren fest: "Die organisierten Massen haben zu allen Zeiten eine wichtige Rolle im Völkerleben gespielt, niemals aber in solchem Maße wie heute. Die unbewusste Wirksamkeit der Massen, die an die Stelle der bewussten Tatkraft der einzelnen tritt, bildet ein wesentliches Kennzeichen der Gegenwart." Eine Masse von Intellektuellen ist nicht besser als eine Masse von Proletariern. Eine Masse ist immer nur Gefühlen und einfachen Parolen zugänglich, niemals der Logik.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

It’s true that the very nature of business has changed drastically over the last few decades. Going into business with the same model as you those used as recently as the year 2010 is a completely different ball game when compared to 2022. So, how can you set up your business to make you the most money possible, whilst also losing the least money possible on inventory and brick-and-mortar warehouse spaces?

Immerse yourself in the thought-provoking pages of "Mind Over Matter," a cutting-edge exploration of the intricate tapestry woven from our modern digital landscape and its profound effects on our psychological well-being. This groundbreaking eBook delves deep into the soul of the social media era, unraveling the complexities of the virtual environments that now cradle human interaction, shape our self-perception, and forge our global culture. Embark on a journey through the emergence and evolution of social platforms in "The Advent of Social Media," unraveling the history and development of...

Gustave Le Bon - "Psychologie des foules". Psychologie des foules est un livre de Gustave Le Bon paru en 1895. Il s'agit d'un ouvrage de référence concernant la psychologie sociale, dont les théories sont encore discutées aujourd'hui. Ce livre marqua un tournant dans la carrière du "célèbre docteur". Gustave Le Bon montre dans cet ouvrage que le comportement d'individus réunis n'est pas le même que lorsque les individus raisonnent de manière isolée - il explique ainsi les comportements irraisonnés des foules.

The modern marketing game has changed. Will you change with it? In today's world, there are more than 2.3 billion active social media users around the globe. The audience of Facebook, Instagram, and Snapchat has surpassed traditional media such as television and radio. As society continues to evolve and become more digital and interconnected on varying platforms, it is essential that your brand is represented in the social media sphere. This audiobook will equip you to build your brand on social media.

An easy-to-implement collection of creative ideas and new strategies that inspire students with the power of growth mindset. Students who harness the power of growth mindset can succeed beyond their wildest imagination. The key is having a growth-mindset teacher who provides support, guidance, and encouragement.