Social Media Psychology

Un classico della psicologia sociale della persuasione! Oltre 5 milioni di copie vendute nel mondo! In questo nuovo volume, ampliato e aggiornato, Robert B. Cialdini, professore di psicologia sociale della persuasione, offre una guida per aiutarci a capire quando veniamo manipolati per accettare ciò che ci viene offerto. L'autore ha fatto ricerche approfondite, penetrando da "studente" anche nei settori della vendita e della pubblicità, dove le tecniche di persuasione sono utilizzate al massimo delle loro possibilità, e ha stilato un elenco dei principali fattori che aiutano le persone a persuaderci a dire sì alle loro offerte.

In 1775 the American colonies were a hotbed of political discord. Many of the British policies, specifically taxes, had caused American colonial leaders to consider the unthinkable: declaring independence from the British Empire and its King George. One such leader, Thomas Paine, wrote Common Sense: a pamphlet that explained the advantages of immediate and complete independence.

For almost a decade, journalists and pundits have been asking why we don't see successful examples of political satire from conservatives or of opinion talk radio from liberals. This book turns that question on its head to argue that opinion talk is the political satire of the right and political satire is the opinion programming of the left.

Far too often, our students attain only a superficial level of knowledge that fails to prepare them for deeper challenges in school and beyond. In Teaching for Deeper Learning, renowned educators and best-selling authors, Jay McTighe and Harvey F. Silver propose a solution: teaching students to make meaning for themselves.

What teachers say to students—when they praise or discipline, give directions or ask questions, and introduce concepts or share stories—affects student learning and behavior. A slight change in intonation can also dramatically change how language feels for students. In What We Say and How We Say It Matter, Mike Anderson digs into the nuances of language in the classroom. This audiobook's many examples will help teachers examine their language habits and intentionally improve their classroom practice so their language matches and supports their goals.

How is it that we can walk unfamiliar streets while maintaining a sense of direction? How can we come up with shortcuts on the fly, in places we've never traveled? The answer is the complex mental map in our brains. This feature of our cognition is easily taken for granted, but it's also critical to our species' evolutionary success. In From Here to There, Michael Bond tells stories of the lost and found - Polynesian sailors, orienteering champions, early aviators - and surveys the science of human navigation.

Today, 90 percent of psychiatric beds are located in jails and prisons across the United States, institutions that confine disproportionate numbers of African Americans. After more than a decade of research, the celebrated scholar and activist Mab Segrest locates the deep historical roots of this startling fact, turning her sights on a long-forgotten cauldron of racial ideology: the state mental asylum system in which psychiatry was born and whose influences extend into our troubled present.

Discover the unexpected ways friends influence our personalities, choices, emotions, and even physical health in this fun and compelling examination of friendship, based on the latest scientific research and ever-relatable anecdotes. Why is dinner with friends often more laughter-filled and less fraught than a meal with family? Although some say it's because we choose our friends, it's also because we expect less of them than we do of relatives.

In this book in praise of wait times, award-winning author Jason Farman passionately argues that the delay between call and answer has always been an important part of the message. Traveling backward from our current era of Twitter and texts, Farman describes how societies have worked to eliminate waiting in communication and how they have interpreted those times' meanings. And in a rebuttal to the demand for instant communication, Farman makes a powerful case for why good things can come to those who wait.

Misinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex problem shaped by partisan politics and subjective interpretations of truth. In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

If you are reading this, chances are high that you are a digital data consumer. You might be using your computer or your laptop that has a high-speed internet connection. You would have multiple tabs on your internet browser and each of these tabs correlate to a specific train of thought that you would be having at present. Some of these tabs could also have applications that you use for distraction. Finally, you would most likely have a smartphone nearby your location. This smartphone would constantly seek your attention by buzzing message alert sounds and by displaying blinking lights for...

By explaining how the human brain works and outing its most irrational processes, this book provides the thinking tools that will help you make better decisions, ask the right questions (at the right time), know what to look for when evaluating information, and understand how your own brain subconsciously clouds your judgment. Think you're too smart to be easily misled? Harrison summarizes scientific research showing how easily even intelligent and well-educated people can be fooled.

Big social media influencers aren't necessarily the most talented people. They definitely aren't the always the smartest. They aren't even the most interesting or the most attractive. So how do they go viral? They know how to tap into their audience's subconscious minds to get everyone hooked and emotionally invested in their content. They are so effective, even people who can't stand them engage them constantly. Many of these influencers don't want you to know their real secrets because they don't want competition. Secret Subconscious Social Media Influence reveals the hidden methods used ...

It’s true that the very nature of business has changed drastically over the last few decades. Going into business with the same model as you those used as recently as the year 2010 is a completely different ball game when compared to 2022. So, how can you set up your business to make you the most money possible, whilst also losing the least money possible on inventory and brick-and-mortar warehouse spaces?

What if I told you that there was a social media platform where you could drive consistent, passive traffic to your website without spending a DIME on advertising? And that your posts on this platform can generate potential leads for YEARS to come, rather than just disappearing immediately in a news feed? You would probably think I was crazy! But Pinterest does all of these things, and many marketers aren’t even aware of the amazing benefits of using Pinterest to promote their website, product, or service.

Reclaim Your Focus, Time, and Peace of Mind in a Tech-Saturated World Are you feeling overwhelmed by the constant buzz of notifications, a cluttered inbox, and the endless stream of digital distractions? Digital Minimalism isn’t about cutting technology out of your life—it’s about taking back control. In this engaging and practical guide, you’ll discover how to: Declutter your inbox and organize your digital files without the overwhelm. Clean up your photos and videos so you can actually enjoy your memories. Set boundaries with technology, creating no-phone zones and embracing ...

Most kids get their first smartphone at the same time that they're experiencing major developmental changes. Making mistakes has always been a part of growing up, but how do parents help their kids navigate childhood and adolescence at a time when social media has the potential to magnify the consequences of those mistakes? Rather than spend all their time worrying about the worst-case scenario, listeners get a bigger-picture understanding of their kids' digital landscape.

Stripping away the hype, this book describes how, when, and why media violence can influence children of different ages, giving parents and teachers the power to maximize the media's benefits and minimize its harm.

In this hilarious and life-affirming memoir, Rob explores what it will take for him to become a little less Bear (Pooh) and a little bit more Bear (Grylls) and how mild-mannered, anxious rule-followers can get their own share of (gentle) adventure from time to time.