Social Media Psychology

Narratives about decision making are often inadvertently tailored primarily to men. Meanwhile, narratives about women in business overlook decision making or offer advice that is unhelpful and can even backfire. How Women Decide fills this gap. It takes on the very real psychological and cultural obstacles women face, asks how these affect decision making, and suggests practical changes for approaching important choices.

Seeking Attention explores the essential but elusive nature of attention through a fresh lens. Drawing inspiration from Simone Weil's assertion that "attention is the rarest and purest form of generosity," this audiobook brings attention into focus through a novel collection of short "portraits" that each examine how archetypal figures—like the detective, the fan, the therapist, the parent, and the lover—engage with attention in unique ways.

The Therapeutic School Approach offers teachers and school leaders a step-by-step guide to embedding a trauma-informed approach that is tangible, practical, and brings the underpinning science to life in a way that is relatable and relevant. Placing a keen focus on moving towards a more inclusive way of working, it advocates for a culture that puts wellbeing and mental health at the core of teaching and school life.

An easy-to-implement collection of creative ideas and new strategies that inspire students with the power of growth mindset. Students who harness the power of growth mindset can succeed beyond their wildest imagination. The key is having a growth-mindset teacher who provides support, guidance, and encouragement.

Media literacy educators have always insisted that we are both creators and receivers of media messages. The truth of this is even more apparent in today's digital environment, with children and adults alike participating in a ubiquitous, nonstop stream of social media. Clearly, students need the tools to interpret news and information critically - not just for school but for life in a "post-truth" world, where the lines blur between entertainment, information, and persuasion.

Have you ever felt like your opinions, choices, and even emotions are not entirely your own? In an era of instant communication, viral trends, and mass movements, the forces shaping our beliefs are more powerful—and invisible—than ever before.This groundbreaking book by Juanjo Ramos unveils the hidden psychological mechanisms behind mass influence, from propaganda and social media manipulation to the subtle tactics used by governments, corporations, and media giants. Drawing from classic and contemporary research, it explores how crowds think, why individuals conform, and how ...

Head down the rabbit hole and feed your fascination for conspiracy and controversy. Conspiracy theories—they're influential and spread to sometimes irrational extremes. Why do people cling to conspiracy theories so powerfully? Is there a way to separate the possible from the impossible? Yes. Enter: Debunked.

Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this.

People aren’t starved for content. They’re starved for connection. In Conversations That Connect, Brooke Sellas explains how she’s helped billion-dollar brands in consumer goods, finance, retail, and other industries connect with the online communities that discuss, influence, and buy their brands. Like all meaningful connections, it starts with genuine conversations – knowing how to listen, share feelings, and offer opinions (yes, even as a company!) – and that builds relationships and leads to effective social media management. Think Conversation, Not Campaign™. If you’re ...

In Truth: How the Many Sides to Every Story Shape Our Reality, Hector Macdonald explores how truth is used and abused in politics, business, the media and everyday life. He shows how a clearer understanding of truth's many faces renders us better able to navigate our world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny, and insightful case studies, Truth is a sobering and engaging listen about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.

The most powerful political tool of the modern presidency is control of the message and the image. In Republic of Spin - a vibrant history covering more than 100 years of politics - presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work.

The American people depend on a free press to keep a close and impartial watch on the national security operations that are carried out in our name. But in many cases, this trust is sadly misplaced, as leading journalists are seduced and manipulated by the secretive agencies they cover. While the press remains silent about its corrupting relationship with the intelligence community - a relationship that dates back to the Cold War - Spooking the News will blow the lid off this unseemly arrangement.

The modern marketing game has changed. Will you change with it? In today's world, there are more than 2.3 billion active social media users around the globe. The audience of Facebook, Instagram, and Snapchat has surpassed traditional media such as television and radio. As society continues to evolve and become more digital and interconnected on varying platforms, it is essential that your brand is represented in the social media sphere. This audiobook will equip you to build your brand on social media.

Tired of endless scrolling, constant notifications, and feeling like your screen knows you a little too well? Unfriend the Algorithm is your guide to unplugging (without going off-grid) and rediscovering balance. Packed with humor, relatable advice, and practical tips, this book takes a satirical look at digital overload while offering you easy ways to reconnect with the real world—and yourself.

Rudolf Eisler stellte schon vor über 100 Jahren fest: "Die organisierten Massen haben zu allen Zeiten eine wichtige Rolle im Völkerleben gespielt, niemals aber in solchem Maße wie heute. Die unbewusste Wirksamkeit der Massen, die an die Stelle der bewussten Tatkraft der einzelnen tritt, bildet ein wesentliches Kennzeichen der Gegenwart." Eine Masse von Intellektuellen ist nicht besser als eine Masse von Proletariern. Eine Masse ist immer nur Gefühlen und einfachen Parolen zugänglich, niemals der Logik.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

Immerse yourself in the thought-provoking pages of "Mind Over Matter," a cutting-edge exploration of the intricate tapestry woven from our modern digital landscape and its profound effects on our psychological well-being. This groundbreaking eBook delves deep into the soul of the social media era, unraveling the complexities of the virtual environments that now cradle human interaction, shape our self-perception, and forge our global culture. Embark on a journey through the emergence and evolution of social platforms in "The Advent of Social Media," unraveling the history and development of...

Gustave Le Bon - "Psychologie des foules". Psychologie des foules est un livre de Gustave Le Bon paru en 1895. Il s'agit d'un ouvrage de référence concernant la psychologie sociale, dont les théories sont encore discutées aujourd'hui. Ce livre marqua un tournant dans la carrière du "célèbre docteur". Gustave Le Bon montre dans cet ouvrage que le comportement d'individus réunis n'est pas le même que lorsque les individus raisonnent de manière isolée - il explique ainsi les comportements irraisonnés des foules.

It’s true that the very nature of business has changed drastically over the last few decades. Going into business with the same model as you those used as recently as the year 2010 is a completely different ball game when compared to 2022. So, how can you set up your business to make you the most money possible, whilst also losing the least money possible on inventory and brick-and-mortar warehouse spaces?

Posts, pokes, pins, pluses, and tweets. Oh my! If you are like most businesspeople, you may be feeling overwhelmed by the technology, language, and culture of social media. What should you be saying on these platforms? How often should you be interacting? And do you really need to be on every social media platform out there?