Social Marketing

In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

- Voted 10 Best Content Marketing Books for Small Businesses by Small Business Trends - Curata The Ultimate List of Content Marketing Book Recommendation - Book Authority - #17 Best Sales Lead Generation Books of All Time The Internet has changed marketing for good. People no longer wait to be told what to buy. Instead, consumers proactively do research online to make their final purchasing decisions. The best way to reach this new consumer is to provide them with that key information. You need content that will educate, engage, and entertain your consumer about your products and services ...

Social media is here to stay. This book will help you navigate through digital sites and platforms. In ranking order, you will be introduced to eleven of the most popular social media apps. For each site, you will learn what the application is and will be provided a quick user’s guide. By the time you are finished reading this reference guide, you will be more familiar with how to navigate your way around the various platforms and apps. What is Social Media? Social Media is any digital application platform that allows people to share content and interact with each other, in real-time, ...

There's a whole generation that grew up without any electronic devices that coexists today with a generation that has lived all of their lives online. How much has technology shaped who we are and how we behave? How can it break communication or connect us beyond belief? In this book I share my own experience and lessons learned as part of this in-between generation. From our first experiences with computer gaming, to the problems and opportunities of social media and globalized connectivity. Find out why it is so easy for us to become addicted to technology, and why older generations ...

Now that they’ve made some money, Ethan and Emily Tuttle begin to wonder how they can put it to good use and earn even more. So the idea of a Children’s Entrepreneur Market is born, which can help them find other kids who might want to borrow their money to build their small business. But as the twins soon learn — thanks to the ideas from Human Action by Ludwig von Mises — this is risky business. People have different incentives for why they make the choices they do, and certain choices can cause their market to become messed up!

Social networking sites can be scary places. When the whole world is connected, anything can happen and it can happen at lightning speed. Social paranoia is the feeling you get when you hesitate before posting an update. It’s the feeling you get on a Saturday morning after drunkenly texting your ex the night before. The feeling you get when your friends won’t stop posting about their perfect lives, making your own life look boring in comparison. Social Paranoia: How Consumers and Brands Can Stay Safe in a Connected World is the true story of how sometimes the updates that you post come ...

Ever felt overwhelmed at the idea of making a professional video? Whether it's for work, social media, or content marketing, diving into video production can be daunting. But did you know? The average online user watches more videos than reading texts or browsing images. In fact, over 70 percent of online traffic is video content. Despite its growing popularity, only a few master the art of high-quality video production.

Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life. This can be done so that you can have a profound influence on the way they think and getting exactly what you want from them. This practical guide is filled with examples of how to modify the results based on the desired goal and will teach you how to know what makes your target tick.

Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is you.

If you’re tired of the daily drive to work, not being able to control your own time, or simply want to augment your income, then it’s time to start your own business. Nowadays, it has become easier start a business, and you can even do it from your own home! With everything being online, there are multiple options and a vast array of opportunities you can grab. You can even start earning income passively, meaning you can earn money with minimal active effort.

On average, people leave about 20 percent of potential mutual gains untapped in any negotiation. This is akin to taking 20 percent of the value in any deal and dumping it into a garbage canister. Finding that hidden 20 percent, the “sweet spot”, is a skill that takes practice but is also one that anybody can learn. In Negotiating the Sweet Spot, Leigh Thompson offers surefire best practices and tools to use in daily negotiations and conflict situations.

A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.

*** No. 1 Amazon Best Seller *** How to make ONE post a day and get leads every single week... ...without spending a penny on ads, sending cold DMs, following soul-sucking trends, or spending hours on social media... and even if you have less than 1,000 followers. Post$ to Profit$ is the step-by-step marketing blueprint for online coaches, course creators, and solopreneurs who want to create content that puts cash in the bank. Digital marketer Simon Mitchell shows you his counterintuitive method that flies in the face of modern marketing. Discover how to use decades-old direct marketing ...

Brandscaping is a big, infectious idea - a new marketing methodology that begins with one simple observation: A rising tide lifts all ships. In this groundbreaking book, media and marketing visionary Andrew Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal.

From Clicks to Cash: How to Make Money Online with Digital Marketing Unlock the secrets to building a profitable online business with "From Clicks to Cash: How to Make Money Online with Digital Marketing." This comprehensive guide takes you step-by-step through the essential strategies and techniques needed to succeed in the ever-evolving world of digital marketing. Inside this book, you'll discover: The Fundamentals of Digital Marketing: Gain a solid understanding of key concepts, from content creation and SEO to social media and email marketing. Practical Strategies: Learn actionable ...

The American supermarket is an everyday miracle. But what does it take to run one? What are the inner workings of product delivery and distribution? Who sets the price? And who suffers for the convenience and efficiency we’ve come to expect? In this rollicking exposé, author Benjamin Lorr pulls back the curtain on this highly secretive industry.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

This book is your invitation to discover the essential skills every entrepreneur needs to thrive. The journey begins with the power of big dreams and the courage to lay strong business foundations. Readers learn how to transform raw ideas into actionable strategies that fuel real growth. Financial mastery is revealed as the heartbeat of every thriving venture, guiding owners through cash flow, payments, and protection. The book explores marketing magic, showing how even the smallest business can reach a global audience. Social media becomes a daily superpower, helping owners connect and ...

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood.