Social Marketing

ATTENTION STUDENTS: If you need to write a paper on social media in organizations, then this is the perfect reference. It's simple, easy to understand, and right to the point. This book discusses social media in organizations. It breaks down social media into categories, defines its advantages and disadvantages, suggests methods for improving it, and discusses its future. The text is informational and educational, and it is written for easy reader understanding at any level. If you are interested in learning about social media in organizations through simple explanation, then this book is ...

Understanding the rise of state capitalism and its threat to global free markets, The End of the Free Market details the growing phenomenon of state capitalism, a system in which governments drive local economies through ownership of market-dominant companies and large pools of excess capital, using them for political gain. This trend threatens America's competitive edge and the conduct of free markets everywhere.

50 Things to Know About SEO for E-Commerce, by Mehreen Khan, offers an approach to the tips that can help you optimize your e-commerce website on your own without the help of experts.

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

After two government bailouts of the US economy in less than twenty years, free market ideology is due for serious reappraisal. In Free Market, Jacob Soll details how we got to this current crisis, and how we can find our way out by looking to earlier iterations of free market thought. Tracing the intellectual evolution of the free market from Cicero to Milton Friedman, Soll argues that we need to go back to the origins of free market ideology in order to truly understand it—and to develop new economic concepts to face today’s challenges.

The world we know of today is changing, and businesses are starting to take their social media and marketing more seriously. As social media has made a significant acknowledgment for improving the portfolio and online presence of individual businesses, nearly every industry has recognized the excellent benefits and values of social media marking.

Are you making these Killer Mistakes With Your Blogging Efforts? Because if you are, it is like you are shooting yourself in the foot everyday! So Let us stop this pain for you! Uncover the most common mistakes people make with their blogs, and how you can keep them from destroying your chances to make money! Find out the crazy things people STILL think work -- when they actually just KILL any hope you have of making your blog successful. Discover the best way to get people to throw free links at your blog from quality sites, without you having to beg every blogger under the sun! Learn why ...

Introducing Hair Extensions 101, your comprehensive and engaging guide to launching a successful and thriving hair extension business. This power-packed eBook equips you with the knowledge, techniques, and invaluable insights to stay ahead in this fiercely competitive industry. Discover the secrets of the hair extension world and watch your dreams turn into a profitable reality! Are you an aspiring entrepreneur looking to find your niche in the booming hair extension market? Look no further! Hair Extensions 101 covers everything – from specializing in clip-in hair extensions and catering ...

Persuasion is not an art, it is a science. Anyone can learn how to create massive influence if they understand how to apply the right psychological principles. The key comes from learning how to bypass people's mental firewall of resistance, and implant ideas in their subconscious mind for the greatest possible impact.

In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power.

How would you like to quit your job? To build your own business? To be able to work from home? To make money while you sleep? And to control your financial destiny? Not only is it possible, but it is within your grasp. How? With affiliate marketing.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and nonprofit organization while securing her place as one of America's most sought after thought leaders.

David Cay Johnston has made a name for himself as the defender of the common man, calling out the rich and powerful for cheating the system at the expense of everyone else. Whether he's exposing unjust loopholes in the tax code that help the rich get richer or pointing out how powerful corporations pocket government subsidies at excessive taxpayer expense, Johnston is an eloquent town crier for justice and equality.

In Reefer Madness, the best-selling author of Fast Food Nation investigates America's black market and its far-reaching influence on our society through three of its mainstays - pot, porn, and illegal immigrants.

Step into the digital age of blacksmithing with "Forging Digital," the ultimate guide for metalworkers ready to heat up their online presence and forge a brand as enduring as their craft. Whether you're just striking the anvil or have decades at the bellows, this eBook will be your blueprint to success in today’s connected world. Dive into Chapter 1, "Crafting Your Digital Anvil," where you begin by prepping the foundation of your digital journey. Learn the intricacies of the digital space tailored for blacksmiths, set realistic goals, and craft a Unique Selling Proposition that sets your...

Want to dominate social media and gain the trust of your ideal customers? This guide reveals proven strategies used by top marketing agencies to help you boost your brand, increase engagement, and drive sales. Forget generic advice—this book provides practical, results-driven tactics to help you avoid common mistakes and run powerful ad campaigns that deliver real success.

If you’re looking to start your own business online without breaking the bank and using up all your saving, dropshipping is the right online business for you!

Today, many of us are feeling the pinch—and being bombarded with portrayals of social media 'perfection' is making that pinch feel more like a punch. We may know that social media—with all its billionaires and beauty queens—is just a highlight reel. So why is it still making most of us feel so low? Comedian Shabaz Ali wants to help you see the funny side of social media again. Because while it looks nice to live up in an ivory tower, this book reminds us that it is much more fun to be part of the baying mob that surrounds it.

I thought our fiery night was just a quick fling until the day Jacob Richardson came walking through my office door as my newest client. I rocked his world and then left him. I used him that night to soothe my heart after my fiancé flew off without me, and then I ghosted him the next morning thinking I’d never see him again. Yet here I am, spearheading the marketing makeover of his Coastal Crest Properties. He watches me with those intense blue eyes, challenging every move I make with a smirk that says he remembers everything he did to me that night. He’s demanding, infuriating, and ...