Social Marketing

While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms it is one of the most valuable assets on the planet.

Taming the Street describes how President Franklin D. Roosevelt battled to regulate Wall Street in the wake of the 1929 stock market crash and the ensuing Great Depression. With deep reporting and vivid storytelling, Diana B. Henriques takes listeners back to a time when America’s financial landscape was a jungle ruled by the titans of vast wealth, largely unrestrained by government. Roosevelt ran for office in 1932 vowing to curb that ruthless capitalism and make the world of finance safer for ordinary savers and investors.

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

With straightforward and easy-to-understand guidance, this book will help you tackle the social media platform that’s not just for kids. TikTok is a very useful and powerful tool that’s easy to use. Do you own a business and want to increase your customer base? TikTok is one of the best social media platforms for marketing to a wide demographic population.

Brandscaping is a big, infectious idea - a new marketing methodology that begins with one simple observation: A rising tide lifts all ships. In this groundbreaking book, media and marketing visionary Andrew Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal.

David Cay Johnston has made a name for himself as the defender of the common man, calling out the rich and powerful for cheating the system at the expense of everyone else. Whether he's exposing unjust loopholes in the tax code that help the rich get richer or pointing out how powerful corporations pocket government subsidies at excessive taxpayer expense, Johnston is an eloquent town crier for justice and equality.

In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transpar­ency is to protect the interests of customers proac­tively - even if that requires spending extra money in the short run to preserve your reputation and cus­tomer relationships in the long run.

We all know LinkedIn as a place for job seekers. It’s the place where professionals set up their profiles to establish more connections and discover new job opportunities. LinkedIn is an extremely important website for anyone looking to put themselves out there. But that’s not all. Discover all the secret potential of social media marketing through LinkedIn - the perfect place to promote your business or brand!

Rethink Social Media teaches you that, regardless of your experience, you can be making money using social media. Discover how to use Facebook, Twitter, and Instagram to access billions of people every single day. Generate thousands of followers and learn the cutting edge techniques to mastering social media and create a job-replacing income.

¿Sabes qué es el marketing digital? Quizás te hayan hablado de costosas campañas con anuncios pagados en Facebook o Google donde solo pierdes tu dinero. Pero… eso no es todo. Lo cierto es que puedes crear contenido digital y conseguir clientes GRATIS.

In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves.

Neste livro, o consagrado psicólogo Dan Ariely uniu forças com o comediante Jeff Kreisler para revelar como as emoções dominam nossa maneira de lidar com o dinheiro e para derrubar as mais consagradas—e equivocadas—premissas das finanças pessoais.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations - from traditional businesses to tech start-ups - direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways.

🔥 Engage and Thrive: Build a Raving Online Community That Loves Your Brand! 🌟💬 Are you ready to transform your audience into a loyal, engaged community that doesn’t just follow—you, but believes in you? 🚀 Engage and Thrive is your ultimate guide to creating a vibrant online presence that resonates, inspires, and builds a tribe of raving fans. 💡 Inside this transformative guide, you’ll discover: ✅ The Blueprint for True Engagement: Go beyond “likes” and spark meaningful conversations that build trust and loyalty. ✅ Content That Inspires: Learn how to create posts...

¿Tiene problemas para promocionar sus productos y eventos? ¿Elegir la empresa adecuada? ¿Manejar su mentalidad para el crecimiento? ¿O dirigir su equipo de manera efectiva? Si es así, en este libro algunos de los principales líderes en el campo han compartido sus conocimientos sobre cómo superar estos problemas y más; la mayoría de los cuales tienen más de 10 años de experiencia.

Are you struggling to run your business through YouTube? Not sure how to set up your account as a business or maybe you just don’t know how to build your subscribers and viewers and more importantly turn your audience into customers? Whether you own a traditional business, online business, want to become an influencer, or want to create a movement around a niche, this is for you. It's a quick listen and you'll be up and running as a YouTube pro in no time!

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.

Social media and business strategies made simple. Engage with your audience using updated strategies on social media branding. Learn how to personalize intended experiences for your audience, build brand awareness daily on social media, and inspire your audience to purchase any of your digital products and courses without famous influencers. In this book, you'll find marketing and social media branding guidelines to grow your business, as well as business strategies to inspire purchases of your digital products and courses.