Social Identity

Guerrilla marketing an innovative approach to marketing that relies on creativity and unconventional methods to attract and retain customers. Successful guerrilla marketing campaigns are those that are carefully planned, executed, and evaluated to ensure that they achieve their desired objectives. Identifying your target audience and creating a strong brand identity are essential for developing an effective guerrilla marketing plan. There are many strategies and tools available for developing and implementing a guerrilla marketing campaign, including leveraging social media, creating buzz, ...

On the banks of the River Mersey is a city with a radical character, shaped by its geography and the achievements of its community - in music, culture and politics. Liverpool is now defined mostly by its appetite for football and the continental successes of its most renowned club. What then does it mean to be a local 'Red' - sculpted by the city's social history - in an age of global expansion? Former players, dedicated fans and civic leaders explain the relationship between the club they support and the city of their birth, exploring the events and moments in time that moulded their ...

The book reveals the universal and cosmic love of the Red Road. The Red Road is the philosophy/worldview/religion of the native Indian tribes/pueblos of North and South America. This worldview promotes integration with Mother Earth and the cosmos to achieve harmony within eternally evolving existence. Using the Chicano as an example, the book explores the human lifetime as a cosmic being with eternal cycles of reincarnation and integration. This cosmic journey is examined from the perspective of the Red Road.

Twenty years ago, not one nation on earth had legal same-sex marriage. Now, access to same-sex marriage is increasingly seen as a basic human right. In a matter of less than a generation, Western cultures have experienced a moral revolution. Dr. R. Albert Mohler examines how this transformation occurred, revealing the underlying cultural shifts behind this revolution.

Are your manifestations taking too long to show up? And are you tired of waiting? Divine timing is a phrase that’s been floating around the spiritual community for quite some time now. It is the idea that everything in the Universe happens at "just the right moment" without you having any control over it. There are many missing links when it comes to law of attraction teachings. And one of the biggest ones is knowing how to close the gap between where you are and where you want to be. And even if you can't see a way out of your current reality, there is one.

The days of two genders—male, female; boy, girl; blue, pink—are over, if they ever existed at all. Gender is now a global conversation, and one that is constantly evolving. More people than ever before are openly living their lives as transgender men or women, and many transgender people are coming out as neither men nor women, instead living outside of the binary. Gender is changing, and this change is gaining momentum.

How did Africans become "Blacks" in the Americas? Becoming Free, Becoming Black tells the story of enslaved and free people of color who used the law to claim freedom and citizenship for themselves and their loved ones. Their communities challenged slaveholders' efforts to make Blackness synonymous with slavery. Looking closely at three slave societies - Cuba, Virginia, and Louisiana - Alejandro de la Fuente and Ariela J. Gross demonstrate that the law of freedom - not slavery - established the meaning of Blackness in law.

In his most important book yet, widely acclaimed author and speaker Brian McLaren proposes a new faith alternative, one built on "benevolence and solidarity rather than rivalry and hostility." This way of being Christian is strong but doesn't strong-arm anyone, going beyond mere tolerance to vigorous hospitality toward, interest in, and collaboration with the other. Blending history, narrative, and brilliant insight, McLaren shows readers step-by-step how to reclaim this strong-benevolent faith.

Sistah Vegan is a series of narratives, critical essays, poems, and reflections from a diverse community of North American Black-identified vegans. Collectively, these activists are de-colonizing their bodies and minds via whole-foods veganism.

What if the self you’ve been curating online is the very thing keeping you trapped? Kill the Feed, Kill the Self is a raw brutally honest look at how social media hijacks identity, exploits attention, and rewires human behavior under the illusion of connection. A sharp, self-aware, and mercilessly observant—this book doesn’t offer easy fixes or preachy advice. Instead, it peels back the digital mask, chapter by chapter, exposing the performance loop we mistake for authenticity. This isn’t another “digital detox” manifesto. It’s an emotional autopsy of your online self. ...

This is a story of a God who relentlessly pursues. This is a story that reveals what the church does not often do well regarding sexual sin or identity struggles. More importantly, it’s a story of how the church can be far better—equipped to live in love and truth through strength and compassion; inviting broken people into genuine and growing relationships with Jesus and His authentic community. The church can become a vibrant, well-prepared “teaching hospital” for all the issues and brokenness embraced today by hurting people craving belonging and purpose–love and meaning.

Donna Seaman brings to dazzling life seven forgotten artists, among the best of their day: Gertrude Abercrombie, with her dark, surreal paintings and friendships with Dizzy Gillespie and Sonny Rollins; Bay Area self-portraitist Joan Brown; Ree Morton, with her witty, oddly beautiful constructions; Loïs Mailou Jones of the Harlem Renaissance; Lenore Tawney, who combined weaving and sculpture; Christina Ramberg, who drew on pop culture and advertising; and Louise Nevelson, an art-world superstar.

Certified life coach, licensed specialty-certified New Life Story® wellness coach, and sexual confidence coach, Erica Lemke-Pembroke is on a mission to help women feel sexy again and reclaim their sexual confidence. She created the Sexy Again Method based on her own experiences, which she uses to empower women in rediscovering this for themselves. In Feel Sexy Again, women learn how to:

In We Refuse to Forget, award-winning journalist Caleb Gayle tells the extraordinary story of the Creek Nation, a Native tribe that two centuries ago both owned slaves and accepted Black people as full citizens. Thanks to the efforts of Creek leaders like Cow Tom, a Black Creek citizen who rose to become chief, the U.S. government recognized Creek citizenship in 1866 for its Black members. Yet this equality was shredded in the 1970s when tribal leaders revoked the citizenship of Black Creeks, even those who could trace their history back generations—even to Cow Tom himself.

Are you a citizen of the United States who lives abroad? Maybe you're thinking about moving from the United States, and aren't sure how this affects your tax filing requirements. Or perhaps you have been tax non-compliant for many years, and don't know how to get caught up with the US government without incurring huge fees. You could be a self-employed "digital nomad" who works from many different countries, moving wherever you want at your leisure.

Happiness has become a serious business. Where 20th-century psychology focused on depression and illness, in the new millennium scientists have begun focusing on "positive psychology" - the study of happiness. Ariel Gore first became intrigued by this subject when she discovered that a class on positive psychology was the most popular course on the Harvard campus.

A prominent voice in transformational healing and the divine feminine, Roxo shares tried-and-true methods that have led to both her own healing and that of hundreds of her coaching clients over the years.

Over the past decades, a healthy appreciation for the culture and heritage of minorities has transformed into an obsession with group identity in all its forms. A new ideology - which Yascha Mounk terms the 'identity synthesis' - seeks to put each citizen's matrix of identities at the heart of social, cultural and political life. This, he argues, is The Identity Trap. Mounk traces the intellectual origin of these ideas. He tells the story of how they were able to win tremendous power over the past decade.

A masterful new look at privacy in the twenty-first century, The Fight for Privacy takes the focus off Silicon Valley moguls to investigate the price we pay as technology migrates deeper into every aspect of our lives: entering our bedrooms and our bathrooms and our midnight texts; our relationships with friends, family, lovers, and kids; and even our relationship with ourselves.

Romila Thapar is one of the most important indian academics writing today. Well-researched and thoroughly accessible, this volume is sure to become essential listening for those interested in Indian history and religion. It includes her experience of writing history textbooks for school, analysis of ancient history and interpretations of the epics, and the role history plays in contemporary politics.