Social High

Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters.

In a world where social media, online relationships, and relentless self-absorption threaten the very idea of deep and lasting friendships, the search for true friends is more important than ever. In this short book, famous Roman politician and philosopher Cicero offers a compelling guide to finding, keeping, and appreciating friends. With wit and wisdom, Cicero teaches not only how to build friendships but also why they must be a key part of our lives. For, as Cicero says, life without friends is not worth living.

In this bold examination of the Israeli-American relationship, Walter Russell Mead demolishes the myths that both pro-Zionists and anti-Zionists have fostered over the years. He makes clear that Zionism has always been a divisive subject in the American Jewish community, and that American Christians have often been the most fervent supporters of a Jewish state, citing examples from the time of J. P. Morgan and John D. Rockefeller to the present day.

If recent history has taught us anything, it's that sometimes the best guide to leadership is the negative example. But that insight is hardly new. Nearly 2,000 years ago, Suetonius wrote Lives of the Caesars, perhaps the greatest negative leadership book of all time. In How to Be a Bad Emperor, Josiah Osgood provides crisp new translations of Suetonius's briskly paced, darkly comic biographies of the Roman emperors Julius Caesar, Tiberius, Caligula, and Nero. Entertaining and shocking, these ancient anti-role models show how power inflames leaders' worst tendencies.

In 1991, the United States was the only global superpower. It seemed that the 21st century, like the 20th, would belong to America. Then came the stock market bubble, the costly foreign unilateralism of the younger Bush presidency, and the financial catastrophe of 2008. Meanwhile, China was rising and the Middle East was awakening politically. Today it is clear that America is vulnerable - to domestic and international decline and unregulated greed.

Sociogenomics brings together advances in molecular genetics and traditional social and behavioral science. The key tool is the polygenic index, which allows us to analyze DNA to measure a child's genetic potential. Today, we can estimate a child's adult height, how far they will go in school, and their weight as an adult—all from a cheek swab, finger prick, or vial of saliva. Dalton Conley and other researchers are using this new science to shed light on the ways in which genes shape our world, influencing how each person both creates and responds to the environment around them.

In The Politics Industry, Katherine Gehl and Michael Porter ingeniously apply the tools of business analysis - and Porter's distinctive Five Forces framework - to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change - a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws.

In Higher Animals, New Yorker science writer Michael Specter explores how MRNA vaccines have transformed the scientific landscape and helped spark a biotechnology revolution. Biology is information, and increasingly, that means digital information. We need to think of biology the way we think about computer code, only instead of bits and bytes, we use the genetic letters: ACGT. The widely-used mRNA COVID vaccines offer the most immediate example of this groundbreaking moment in medical and scientific history.

Blending personal history, gender politics, philosophy, and literary theory into a luminescent treatise on writing, love, and loss, Things I Don't Want to Know is Deborah Levy's witty response to George Orwell's influential essay "Why I Write." Orwell identified four reasons he was driven to hammer at his typewriter - political purpose, historical impulse, sheer egoism, and aesthetic enthusiasm - and Levy's work riffs on these same commitments from a female writer's perspective.

Recognizing the power of the new and trying to understand and promote the conditions that make it possible, the Greeks were the first to write about innovation and even the first to record a word for forging something new. In short, the Greeks "invented" innovation itself - and they still have a great deal to teach us about it. How to Innovate is an engaging introduction to key ideas about - and examples of - innovation and creative thinking from ancient Greece. Armand D'Angour provides lively new translations of selections from Aristotle, Diodorus, and Athenaeus.

Bunk traces the history of the hoax as a peculiarly American phenomenon, examining what motivates hucksters and makes the rest of us so gullible. Disturbingly, Young finds that fakery is woven from stereotype and suspicion, race being the most insidious American hoax of all. He chronicles how Barnum came to fame by displaying figures like Joice Heth, a black woman whom he pretended was the 161-year-old nursemaid to George Washington.

Worried that old age will inevitably mean losing your libido, your health, and possibly your marbles too? Well, Cicero has some good news for you. In How to Grow Old, the great Roman orator and statesman eloquently describes how you can make the second half of life the best part of all - and why you might discover that reading and gardening are actually far more pleasurable than sex ever was.

Can jokes win a hostile room, a hopeless argument, or even an election? You bet they can, according to Cicero, and he knew what he was talking about. One of Rome's greatest politicians, speakers, and lawyers, Cicero was also reputedly one of antiquity's funniest people. After he was elected commander-in-chief and head of state, his enemies even started calling him "the stand-up Consul". How to Tell a Joke provides a lively new translation of Cicero's essential writing on humor alongside that of the later Roman orator and educator Quintilian.

First published in 1999, American Higher Education in the Twenty-First Century offered a comprehensive introduction to the central issues facing American colleges and universities. This thoroughly revised edition brings the classic volume up to date. The contributors have rewritten every chapter to address major changes in higher education, including the rise of organized social movements, the problem of income inequality and stratification, and the growth of for-profit and distance education.

Aristotle's Nicomachean Ethics is one of the greatest guides to human flourishing ever written, but its length and style have left many readers languishing. How to Flourish is a colloquial new translation by Susan Sauve Meyer that makes Aristotle's timeless insights about how to lead a good life more engaging and accessible than ever before.

During the final three years of the Obama administration, Richard Stengel, the former editor of Time magazine and an Under Secretary of State, was the single person in government tasked with unpacking, disproving, and combating both ISIS's messaging and Russian disinformation. Then, in 2016, as the presidential election unfolded, Stengel watched as Donald Trump used disinformation himself, weaponizing the grievances of Americans who felt overlooked. In fact, Stengel quickly came to see how all three players had used the same playbook: ISIS sought to make Islam great again....

In Callings, StoryCorps founder Dave Isay presents unforgettable stories from people doing what they love. Some are paid well for their work, others not at all; some found their paths at very young ages, others later in life; many overcame great odds or upturned their lives in order to pursue what matters to them. Many of these stories have never been published or broadcast by StoryCorps until now.

The best and the brightest use advisors and experts. Whether in business, sports, entertainment, academia, or politics—expert help is a fundamental enabler of success. That means that the demand for expert advice will grow and the competition will increase for such help. This isn't a matter of "certificates" and "universities," it's a matter of specific skill and behavioral sets that create a trusting bond and reliance. Trusted advisors are beyond coaches—they are comprehensive resources and supporters.

The clash between Israel and Palestine has been one of the most emotionally engaging causes of modern times. Prophets Without Honor tells the story of the attempts to solve the conflict and examines the reasons for its resilience. Shlomo Ben-Ami, who participated at a high level in the July 2000 Camp David peace talks that almost led to a historic deal, uses his insider experience to illuminate the specific factors that impede a solution to the conflict.

With vivid story-telling, extensive historical research, and on-the-ground reporting, Ghattas dispels accepted truths about a region she calls home. She explores how Sunni Saudi Arabia and Shia Iran, once allies and twin pillars of US strategy in the region, became mortal enemies after 1979. She shows how they used and distorted religion in a competition that went well beyond geopolitics. Feeding intolerance, suppressing cultural expression, and encouraging sectarian violence from Egypt to Pakistan, the war for cultural supremacy led to many events.