Social Entrepreneurship

The experts say that America's best days are behind us, that mediocre long-term economic growth is baked in the cake, and that politically, socially, and racially, the United States will continue to tear itself apart. But David Smick - hedge fund strategist and author of the 2008 best seller The World Is Curved - argues that the experts are wrong.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

We all want to have our message heard. In Bang! Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak moment" to Herbal Essences' outrageous "Totally Organic Experience." Kaplan Thaler and Koval offer savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service.

Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.

Muchos emprendedores o dueños de negocio fracasan en su intento de conseguir una audiencia fiel que quiera comprarles. sus productos. Lo que sí han conseguido es perder mucho de su valioso tiempo y dinero creando anuncios de publicidad con ningún retorno de inversión, o subiendo publicaciones que nadie lee.

This critical account of the fair trade movement explores the vast gap between the rhetoric of fair trade and its practical results for poor countries, particularly those of Africa. In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. The growth in sales for fair trade products has been dramatic in recent years, but most of the benefit has accrued to the already wealthy merchandisers at the top of the value chain rather than to the poor producers at the bottom.

Traditionally, an entrepreneur develops a detailed plan, finds money to fund it, and then pursues it to its conclusion. But conditions can change drastically at any point - you can end up locked into a process based on now-obsolete assumptions. The lean startup is all about agility and flexibility. Its mantra is "build, measure, learn": create small, experimental initiatives, get real-world feedback on them quickly, and use that data to identify what works and discard what doesn't. And then test some more.

Emanuel Rosen pinpoints the products and services that benefit the most from buzz—a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services—and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers.

Would you like to learn proven tactics to make a blog profitable using the best practices in affiliate marketing and leveraging your content on social media? How blogging, affiliate marketing, and social media can work together to provide an income is the topic of this audiobook. Blogging a 6 Figure Business Strategy in 2020 offers clear and simple methods for creating, designing, and optimizing your blog for the greatest profit.

A personal brand is an association that occurs in the head of people when they mention the name of a business person. By whom do they represent him, how could they describe the strengths, weaknesses of a person, character, and everything else. A personal brand helps to stand out from competitors.

The new world of results-driven aid that could put an end to extreme poverty. Drawing on two decades covering global development as editor in chief of Devex, Raj Kumar explores how nontraditional models of philanthropy and aid are empowering the world’s poorest people to make progress.

From the president of EMILY's List, a playbook for women changing the world in politics, business, or any arena, with a foreword from Vice Presidential candidate Senator Kamala Harris. Run to Win is for all women who are looking to lead. Organized around the steps that EMILY's List coaches its candidates through (from deciding to run through celebrating victory), this book is full of essential lessons for any woman trying to succeed in a male-dominated field. Their arena is politics but their message is universal.

Have you been struggling with setting boundaries? Do you know how to be assertive in business? You may be lacking confidence, and this guide is for you. This audiobook offers strategies that will help you become a better version of yourself. It is time to shine and show your worth. The root of confidence and support starts with you, and this audiobook will show you how to access it. From this collection, you will learn how to be assertive, and make your point across, become a better speaker, and much more.

Aimed at emerging as well as established social entrepreneurs, for-profit leaders who want to introduce an element of social responsibility into their companies, and nonprofit organizations who want to increase their stability by generating income, The Art of Social Enterprise is the definitive guide to doing well while doing good.

Today, the pay gap between chief executive officers of major US firms and their workers is higher than ever before - depending on the method of calculation, CEOs get paid between 300 and 700 times more than the average worker. Such outsized pay is a relatively recent phenomenon, but despite all the outrage, few detractors truly understand the numerous factors that have contributed to the dizzying upward spiral in CEO compensation.

Pitman walks you through the how and why of social media. He gives you tips and an outline for starting a social media strategy and shows how to get your website up and running on a shoe-string budget. Then he shows you how email, blogging, Facebook, Google+, Twitter, LinkedIn, YouTube, and other social media tools fit into your strategy. He even shows you how to learn all these new tools and still stay sane.

This collection Includes the best books to help you learn, grow, and master your online marketing skills. You will change the way you market your business with what you will learn in the Social Media Marketing books. You will learn how to add additional revenue to your business with affiliate marketing secrets and dropshipping mastery, and you will discover tons of additional ways to create passive income for yourself in passive income ideas.

The surest way to retiring poor is working for money instead of getting money to work for you. Whether you have a 9-5 job or are self-employed, if you cannot put money to work for you in some way, your odds of working the rest of your life and perhaps retiring poor are very high. Moreover, if you work for money, you cannot really do everything you want to do whenever you want to do it since your income is directly connected to your efforts- if you stop working, it is only a matter of time before the income dries up.

Presenting a down-to-earth explanation of the basic principles of emotional intelligence, how to develop its basic skills, and their role in the lives of self-made multi-billionaires, this book will help you discover what it takes to succeed so that you can make way for a real change in your entrepreneurial career.

Ready to start your business? Need specifics on LLCs? Uncertain about the right business structure? Owning a Limited Liability Company (LLC) offers flexibility, easy establishment, and effective personal asset protection from business debts.