Social Development

Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the best-selling author, spent two years living among them, using the pseudonym Style to protect his real-life identity. The result is one of the most explosive and controversial books of the year.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.

Drawn from passages and scriptures Beth Moore brings to light in her New York Times best-selling book, So Long Insecurity, this short audio will prompt women to find their soul-deep security in God. Divided topically by common insecurities women face, The Promise of Security provides a portable boost of hope and confidence that will encourage women to continue on in their quest for soul-deep security.

This program is read by the author.

Marc Brackett is a professor in Yale University’s Child Study Center and founding director of the Yale Center for Emotional Intelligence. In his 25 years as an “emotion scientist”, he has developed a remarkably effective plan to improve the lives of children and adults - a blueprint for understanding our emotions and using them wisely so that they help, rather than hinder, our success and well-being. The core of his approach is a legacy from his childhood, from an astute uncle who gave him permission to feel.

When you react, the event controls you. When you respond, you’re in control. Verbal Judo is the classic guide to the martial art of the mind and mouth that can help you defuse confrontations and generate cooperation, whether you're talking to a boss, a spouse, or even a teenager. For more than a generation, Dr. George J. Thompson's essential handbook has taught people how to communicate more confidently and persuasively in any situation.

Brilliantly researched, impassioned, and accessible, Presence is filled with stories of individuals who learned how to flourish during the stressful moments that once terrified them. Every listener will learn how to approach their biggest challenges with confidence instead of dread, and to leave them with satisfaction instead of regret.

The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: “The impediment to action advances action. What stands in the way becomes the way.”

¿Por qué nos cuesta tanto poner límites? El miedo a perder el trabajo, la idea del amor romántico o el temor a ser excluidos de nuestro círculo social son algunas de las razones. Por ello nos cuesta tanto hacerlo y, cuando nos decidimos, sentimos culpa e incluso ansiedad. Lo cierto es que poner límites en las relaciones es tan necesario como ponerlos en una carretera: evita accidentes. Lo importante es saber cómo comunicar esos límites porque eso es lo que nos ayudará a mejorar nuestra relación con los demás y con nosotros mismos.

Kids are naturally curious, but when it comes to school it seems like their minds are turned off. Why is it that they can remember the smallest details from their favorite television programs, yet miss the most obvious questions on their history test? Cognitive scientist Dan Willingham has focused his acclaimed research on the biological and cognitive basis of learning and has a deep understanding of the daily challenges faced by classroom teachers.

Listening is harder than it looks - but it's the difference between business success and failure. Nothing causes bad decisions in organizations as often as poor listening. But Bernard Ferrari, adviser to some of the nation's most influential executives, believes that such missteps can be avoided and that the skills and habits of good listening can be developed and mastered. He offers a step-by-step process that will help you become an active listener, able to shape and focus any conversation.

En esta Píldora sobre Storytelling, se analiza una conferencia de Steve Jobs y de su mano vamos a descubrir cómo podemos utilizar el arte de contar historias para hacer más atractiva: una conferencia, un producto, una empresa, un curriculum, una clase, etc. Está demostrado que las historias llaman la atención, generan un gran índice de recuerdo y acercan a la persona que la transmite y la que la recibe. Es una de las herramientas que más nos puede ayudar a conseguir nuestros objetivos de comunicación.

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she describes how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset.

It turns out giving up your "right" to be offended can be one of the most freeing, healthy, simplifying, relaxing, refreshing, stress-relieving, encouraging things you can do. It's a radical, provocative idea: We're not entitled to get offended or stay angry. The idea of our own "righteous anger" is a myth. It is the number one problem in our societies today and, as Dallas Willard says, Christians have not been taught out of it. But what if Christians were the most unoffendable people on the planet?

From a renowned psychiatrist comes the first book to explore the otrovert personality—someone who feels like an outsider in any group, regardless of its members—revealing all the advantages of being an otrovert and ways they contribute to the world. The Gift of Not Belonging urges otroverts to embrace their unique gifts, and equips them with the knowledge and tools to thrive in a communal world.

With over 1 million social media followers who trust her no-nonsense, easy-to-understand Medicare and Social Security advice, Attorney Sylvia Gordon cuts through the confusion to help you make the right decisions the first time.

The coauthors of the New York Times best-selling Difficult Conversations take on the toughest topic of all: How we see ourselves. Douglas Stone and Sheila Heen have spent the past 15 years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice.

In her groundbreaking first book, Gender Born, Gender Made, Dr. Diane Ehrensaft coined the term gender creative to describe children whose unique gender expression or sense of identity is not defined by a checkbox on their birth certificate. Now, with The Gender Creative Child, she returns to guide parents and professionals through the rapidly changing cultural, medical, and legal landscape of gender and identity.

The Ultimate Guide to Dark Psychology and How to Analyze People is your definitive resource for mastering the subtle art of reading others and defending yourself against covert influence.

In Talk, Brooks shows why conversing a little more effectively can make a big difference in the quality of our close personal relationships as well as our professional success. Drawing on the new science of conversation, Brooks distills lessons that show how we can better understand, learn from, and delight each other.