Social Business

People who are good at influencing and persuading know how to get things done. They turn crises into opportunities and opponents into allies, and they achieve much more by doing less. And the good news is that anyone can learn these skills.

It’s undeniable: women’s voices aren’t being heard - at work, at home, in every facet of their lives. The fault lies not with women, but in a culture that seeks to silence women’s voices. However, there are skills every woman can harness to understand her own voice and learn how to use it with confidence. Outspoken provides listeners with the insight, guidance, and encouragement they need to use their voice to successfully communicate in meetings, around the dinner table, and during future political debates.

Growth has been both an unspoken and an explicit aim of our individual and collective striving. It governs the lives of microorganisms and galaxies; it shapes the capabilities of our extraordinarily large brains and the fortunes of our economies. Growth is manifested in annual increments of continental crust, a rising gross domestic product, a child's growth chart, the spread of cancerous cells. In this magisterial book, Vaclav Smil offers systematic investigation of growth in nature and society, from tiny organisms to the trajectories of empires and civilizations.

Throughout his thirty years of work as a mindset expert and leadership coach, Erwin Raphael McManus has been obsessed with these questions: Why do some people succeed despite having all the odds stacked against them? How do others achieve the unthinkable, only to watch their lives slip away? Are there mental structures for failure and success?

Every day, you have an opportunity to use your voice to have a positive impact - at work or in your community. You can inspire and persuade your audience - or you can distract and put them to sleep. Nervous, rambling robotic - these presentation styles can ruin a talk on even the most critical topics. And with each weak performance, career prospects dim. To get ahead and make an impact, you need to deliver well-crafted messages with confidence and authenticity. You must sound as capable as you are.

The Art of Influence will make you think twice about everything you've ever learned about influence. As Chris Widener's inspiring story reveals, it's not something you "do" to other people but rather something that starts with how you shape and transform your own life.

In Difficult Conversations Don't Have to be Difficult, bestselling author Jon Gordon and veteran human resources professional and executive coach Amy P. Kelly deliver an inspiring new take on how to make tough workplace conversations an asset in building a stronger team and organization. The book, written as a business fable, follows Ruth, the CEO of a successful multinational company who has been instructed by her board to prepare her company for sale.

Possessing powerful communication skills is the single most effective lifehack you can use to skyrocket yourself to massive success in every area of your life. Without proper communication skills, you're going to be ineffective in your personal and business life. If you're tired of not knowing how to form (and keep) connections with new acquaintances, how to defuse tense situations or if want to learn how to get people to buy into your idea, then this book is for you.

In Smart People Should Build Things, this self-described "recovering lawyer" and entrepreneur weaves together a compelling narrative of success stories (including his own), offering observations about the flow of talent in the United States and explanations of why current trends are leading to economic distress and cultural decline. He also presents recommendations for both policy makers and job seekers to make entrepreneurship more realistic and achievable.

Robert B. Reich makes a powerful case for the expansion of America’s moral imagination. Rooting his argument in common sense and everyday reality, he demonstrates that a common good constitutes the very essence of any society or nation. Societies, he says, undergo virtuous cycles that reinforce the common good as well as vicious cycles that undermine it, one of which America has been experiencing for the past five decades. This process can and must be reversed.

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.

In his last book, Turn the Ship Around!, Marquet told the incredible story of abandoning command-and-control leadership on his submarine and empowering his crew to turn the worst performing submarine to the best performer in the fleet. Now, with Leadership is Language he gives businesspeople the tools they need to achieve such transformational leadership in their organizations.

A revolutionary and timely reconsideration of everything we know about power. Celebrated UC Berkeley psychologist Dr. Dacher Keltner argues that compassion and selflessness enable us to have the most influence over others, and the result is power as a force for good in the world.

Our planet is suffering from serious environmental problems: coastal flooding due to severe storms caused in part by atmospheric pollution, diminishing natural resources such as clean water, and so on. But while these problems plague planet Earth, two-thirds of our globe is ocean. The seas can be home to pioneers, seasteaders, who are willing to homestead the Blue Frontier. Oil platforms and cruise ships already inhabit the waters; now it's time to take the next step to full-fledged ocean civilizations.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

"The Social Media Consultant's Toolkit" is a comprehensive guide for anyone looking to build a successful social media consulting business. In today's digital age, social media plays a crucial role in the success of businesses, making social media consulting a high-demand field. This book provides essential resources and strategies to help you establish your brand, identify your target market, and create a strong social media strategy for your clients. The book starts with an introduction to social media consulting and its importance for businesses. It then covers the essential tools and ...

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

Are you a business owner that wants to use the massive power of social media to get more leads and sales? This book will share with you exactly how you can do that. Social media is huge and it's here to stay. If Facebook were a country, it would be the third largest in the world behind China and India. More adults watch Youtube videos than any other cable network. If you can harness the power of social media in your business, it's like literally winning a jackpot. Social media is part of a broader strategy we call Internet Marketing. It's just one to deliver content, and engage with people ...

An advocate may know what to say but is only effective when he or she knows how to be persuasive. Combining facts with know-how to persuade judges, juries, and arbitrators, the book teaches immediately useful techniques such as how to channel the initial adrenaline buzz, grab and hold the fact finder’s attention, gesture while speaking, speak in phrases, and polish the persuasive style. Based on 30 years of experience from coaching practitioners, this guide integrates cutting-edge discoveries in human factors, gesture studies, linguistics, neuroscience, and more.

A riveting saga in the history of rock ‘n’ roll: the decades-long rivalry between the two men who innovated the electric guitar’s amplified sound - Leo Fender and Les Paul - and their intense competition to convince rock stars like the Beatles, Jimi Hendrix, and Eric Clapton to play the instruments they built.