Social Behavior Psychology

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.

We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.

What do influence people’s behavior? Why people think what they think, say what they say, do what they do? And what if you could analyze what’s behind their words and their actions? You could read them like an open book. You could influence them, even manipulate them. Don't worry, you're going to learn it. In this 3-books-in-1 guide, you’ll find all the answers you're looking for about people’s behavior and manipulation.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

We live in a gendered world, where we are ceaselessly bombarded by messages about sex and gender. On a daily basis, we face deeply ingrained beliefs that sex determines our skills and preferences, from toys and colors to career choice and salaries. But what does this constant gendering mean for our thoughts, decisions, and behavior? And what does it mean for our brains? Drawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that surround us from our earliest moments and shows how these messages mold our ideas of ourselves.

"إن السلوك البشري، في معظمه، معقدٌ وغامض. في بعض الحالات، يكون الأشخاص من حولنا حمقى. إن فهم السلوك الإنساني مهمة لا تنتهي أبدًا، وهو مسعى لا نهاية له لمعرفة ما يقبع وراء خيارات الشخص من أسباب. من السهل ومن الخطير أيضًا أن تقوم بتصنيف شخص يتصرف بطريقة مختلفة عنك كجاهل أو مخطئ أو حتى غبي. لكن عالم اليوم يتطلب فهمًا أكثر تطورًا نقوم على أساسه بتقييم الشخص وفق نقاط قوته وضعفه."

Mary Aiken is the world's leading expert in forensic cyberpsychology - a discipline that combines psychology, criminology, and technology to investigate the intersection where technology and human behavior meet. In this, her first book, Aiken has created a starting point for all future conversations about how the Internet is shaping development and behavior, societal norms and values, children, safety, security, and our perception of the world.

There are three primary steps to manipulation: analysis, manipulation, and persuasion. Methods of Manipulation: Use the Psychology of Persuasion to Analyze and Manipulate Human Behavior discusses each of these important steps in complete detail, providing you with all of the most essential and effective strategies from each one. You will not only be provided with the details on how to fulfill the steps but also be given real-life examples of sentences you can use and things you can do physically.

This groundbreaking book explores the revolution in psychotherapy that brought an understanding of the social nature of people's brains into a therapeutic context. Louis Cozolino is a master at synthesizing neuroscience and demonstrating how it applies to psychotherapy practice. Here, he argues that all forms of psychotherapy are successful to the extent to which they enhance change in relevant neural circuits.

The New York Times best-selling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our life and work. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients?

Most people traditionally train only the conventional aspects of their abilities, they focus on the technical skills of a task. However there is another layer, an emotional and behavioral set of factors which can really make the biggest impact on the results you can achieve. That is where neuro-linguistic programming comes in. NLP techniques are designed to help you tap into those top level mindsets when required. But most people aren't equipped with the right strategies or outlook on NLP to really make it work.

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

Lee a las personas con rapidez, descifra el lenguaje corporal, detecta mentiras y comprende la naturaleza humana.¿Es posible analizar a las personas sin que digan una palabra? Sí, lo es. Aprende cómo convertirte en un «lector de mentes» y forjar conexiones profundas.Cómo meterse en la cabeza de la gente sin que se den cuenta.Lee a las personas como un libro no es un libro normal sobre el lenguaje corporal de las expresiones faciales.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Robert Prechter proposes a new science called socionomics. It's the study of how humans interact and how that interaction determines the course of the economy, culture, and history.

If you want to discover how to detect when some people uses lies and manipulation, then pay attention. Two manuscripts in one audiobook: Part one of this audiobook helps you to understand what is meant by “psychological warfare” and how it affects you and the people you love. Part two of this audiobook will show you how Machiavellian people are adept at hiding the truth from you, and how they manipulate, persuade, and negotiate with other people.

Everyone will have their own methods of exerting control over other people. It will be dependent on the naturally powerful aspects they already have, along with the status that they hold in life. These tactics will become part of their personality and will be the way that they are naturally used to reacting to different situations. Remember to not let these signals cause paranoia. Doing something once does not mean they’re manipulative. Sometimes we might panic, and this could cause us to feel as though we need to do something quick to try and gain control over a situation.

From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....

En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los negocios, analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: el punto clave.