Social Behavior Psychology

En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los negocios, analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: el punto clave.

Everyone has secrets, and everyone is living a double life to some degree. The world is held up by lies; if everyone's secrets were to all be revealed tomorrow morning, civilization might collapse. To ascend the social hierarchies and achieve great power, you need to optimize and strategize rather than slogging and "working hard" every day of your life. This is counterproductive since it does not guarantee any beneficial results in the end. Nobody can succeed by following rules in the first place.

The art of reading people is much more of a science! You too can learn this skill, which will allow you to know what people are thinking without them saying a word, and even predict their behavioral patterns. Not a generic book on looking at facial expressions or trying to see if someone is lying. HOW TO SPEED READ PEOPLE isn’t about surface things. It’s about all the habits, tics, and ways of thinking that can show you someone’s intentions, personality, background, and goals. People are giving out signs all the time, you just have to know what to look for!

What teachers say to students—when they praise or discipline, give directions or ask questions, and introduce concepts or share stories—affects student learning and behavior. A slight change in intonation can also dramatically change how language feels for students. In What We Say and How We Say It Matter, Mike Anderson digs into the nuances of language in the classroom. This audiobook's many examples will help teachers examine their language habits and intentionally improve their classroom practice so their language matches and supports their goals.

How can I become part of the solution? In the wake of the social unrest of 2020 and growing calls for racial justice, many business leaders and ordinary citizens are asking that very question. This book provides a compass for all those seeking to begin the work of anti-racism. In The Conversation, Robert Livingston addresses three simple but profound questions: What is racism? Why should everyone be more concerned about it? What can we do to eradicate it?

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

Uncover the secret of human communication and master the art of speed reading people using body language analysis, personality traits, and proven psychological techniques! Learning the subtle art of speed reading people and figuring out their intent doesn't have to be difficult. In fact, it’s probably way easier than you think. You can become an expert on what makes human beings tick without spending years and tons of money getting a college degree in psychology.

Have you ever wondered how you can decode people's facial expressions? Are you interested in learning what different gestures and postures mean? Do you want to know how to detect lies and deceit? While you can’t read people’s minds, you can learn to read people like a book by observing and accurately interpreting their non-verbal cues. These skills are crucial if you wish to become a more effective communicator and gain insight into other people’s thoughts and feelings.

We entertain ourselves with modest risk - the scary movie, the party full of strangers, the weekend in Vegas. But when it comes to our careers, when self-identity and security hang in the balance, most of us don't like to play the odds very aggressively. While some of us are natural born thrill seekers, the majority of us are hardwired to avoid risk. But, Anne Kreamer argues, in the current workplace, that very avoidance could be putting us in a far more precarious position than we know.

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

"The Social Mind" is a comprehensive exploration of the intersection of psychology and social sciences. The book examines the ways in which human behavior and social phenomena are intertwined and how our understanding of psychology can be applied to solve social issues. The book is divided into three parts. Part One explores the basics of psychology and social sciences, providing readers with a foundational understanding of the two fields. Part Two delves deeper into the connection between psychology and social sciences, examining topics such as group behavior, conformity, social influence,...

At the heart of being human is the desire to belong. It can make us unspeakably vulnerable to the manipulations of others. Cult leaders prey on this desire, but so do many unscrupulous operators hiding in plain sight. Sarah Steel, the creator of the popular 'Let's Talk About Sects' podcast, has researched the cults you've heard of—and dozens you haven't. What strikes her most are not the differences between bizarre cult behaviour and 'normal' behaviour but the depressing similarities. Her work reveals that we are all susceptible to the power of cult dynamics.

Weaving together cutting-edge social science with riveting stories that take us from the front lines of the Volkswagen scandal to backstage at the Oscars, and from deep beneath the Gulf of Mexico to the top of Mount Everest, Chris Clearfield and András Tilcsik explain how the increasing complexity of our systems creates conditions ripe for failure and why our brains and teams can't keep up. They highlight the paradox of progress: Though modern systems have given us new capabilities, they've become vulnerable to surprising meltdowns - and even to corruption and misconduct.

In this audiobook entitled Mind Control Techniques, writer Jack Cooper investigates top to bottom the different kinds of mind control strategies, for example manipulation, misdirection, mesmerizing, influence, and the key to utilizing them to improve your regular day-to-day existence. Regardless of whether you admit to it or not, almost certainly you have likewise utilized mind control strategies with an end goal to accomplish a specific result.

Neste livro, o consagrado psicólogo Dan Ariely uniu forças com o comediante Jeff Kreisler para revelar como as emoções dominam nossa maneira de lidar com o dinheiro e para derrubar as mais consagradas—e equivocadas—premissas das finanças pessoais.

From the cranberry bogs of Massachusetts to the classrooms of Singapore and Finland, from tiny start-ups to global engineering firms and beloved American organizations like Ocean Spray, Eileen Fisher, Gore, and Boston Scientific, Heffernan discovers ways of living and working that foster creativity, spark innovation, reinforce our social fabric, and feel so much better than winning.

It’s not your imagination: We’re living in a time of moral decline. Publicly, we’re bombarded with reports of government leaders acting against the welfare of their constituents; companies prioritizing profits over health, safety, and our best interests; and technology posing risks to society with few or no repercussions for those responsible. Personally, we may be conflicted about how much privacy to afford our children on the internet; how to make informed choices about our purchases and the companies we buy from; or how to handle misconduct we witness at home and at work.

In Get People to Do What You Want, you'll find the practical answers to these questions and in the process, discover how to win people over. You will gain an upper hand in your interaction with others that translates into higher starting salaries, greater productivity, and better relationships in which you are never the victim. You'll learn about: one-on-one interaction, group dynamics, the projection of leadership, instinctual trust and mistrust of others, and other elements of human behavior that must be understood to win people over for more than a few moments.

After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.