Small Development

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.

Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."

Start Small, Stay Small is a step-by-step guide to launching a self-funded start-up. If you're a desktop, mobile, or web developer, this audiobook is your blueprint to getting your start-up off the ground with no outside investment.

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.

He started his career with almost nothing but his own imagination - and ever since he's been challenging conventional wisdom. In this extraordinary audio program Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or money - but only by you.

Developed for business professionals, The First Two Hours teaches you how to design your day, rather than be at the mercy of it. Using research on neuroscience, energy flow, and the body's natural rhythms, it divides the workday into manageable blocks and helps you determine when you are most resourceful, and therefore when you should complete your most demanding tasks.

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.

Small business and legal expert Cliff Ennico has followed the equity crowdfunding story since its inception. Now, in The Crowdfunding Handbook, he explains the JOBS Act and translates the regulations into a clear set of do's and don'ts for entrepreneurs and small-business owners looking to get in early - and do things right.

The age of the distributed team is upon us. Teams can now operate and collaborate from locations other than a central office, and events surrounding the 2020 COVID pandemic have thrown its practicality into sharp relief. Managing a team whose members are distributed across several locations requires a different mindset and will remain a must-have for all areas of business from this point forward. Building and Managing High-Performance Distributed Teams explains what the distributed teams concept means to the future of your company.

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.

What are the underlying handful of fundamentals that haven't changed for over a hundred years? From Harnish's famous "One-Page Strategic Plan" to his concise outline of eight practical actions you can take to strengthen your culture, this book is a compilation of best practices adapted from some of the best-run firms on the planet. Included is an instructive chapter co-authored by Rich Russakoff, revealing winning tactics to get banks to finance your business.

Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company.

It's a rainy day in Seattle, and on the third floor of First Guarantee Financial, people have stopped believing they can make a difference. To new manager Mary Jane Ramirez, the challenge of bringing life back to her unenthusiastic and unmotivated team seems impossible, until she discovers an incredibly successful workplace down the street where the employees are so alive and passionate that people stop just to watch them work!

In this accessible guide, nonprofit attorney Audrey K. Chisholm shares in plain English how to legally structure your nonprofit to avoid IRS trouble, lawsuits, financial scandals, and more. This book is perfect for anyone who wants to start a nonprofit or who already has a nonprofit and wants to make sure they're in compliance with the I.R.S. and the law. Nonprofit founders, board members, officers, employees, volunteers, donors, and community partners can all benefit from this text.

Unleash exceptional social and communication skills in just a few weeks, even with years of social anxiety. Struggle in social settings? Wish you could effortlessly master small talk and build connections? Our guide offers effective strategies and exercises to enhance your communication skills and boost your confidence.

Tackling the fundamental question asked by all taxpayers - How can I save on taxes? - attorney and CPA Mark J. Kohler empowers you to dismiss standard CPA viewpoints like "your tax payment is what it is" and "you just make too much money." Simplified through the mastery of storytelling, Kohler invites you to immerse yourself in the compelling tale of a typical family's tax awakening. Through their journey, you'll discover critical but underutilized tax strategies to achieve huge tax savings.

Discover the secret to mastering the art of small talk with powerful techniques used by extroverted social butterflies. A study published in the Journal of Social Psychology and Personality Science has linked small talk with improved brainpower and overall life satisfaction. Which means you can learn to break the ice, energize your brain cells, and greatly improve your quality of life. You can do this all without having to pretend to be someone you’re not.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

The sixth edition of Starting an Online Business: All-in-One For Dummies will teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business.

The emotional questions we face can define our lives. If you’re expecting an interaction to go wrong, that expectation can make it so. That’s spiraling down. But as esteemed Stanford psychologist Greg Walton shows, when we see these questions clearly, we can answer them well. Known to social psychologists as wise interventions, these shifts in perspective can help us chart new trajectories for our lives. They help us spiral up. This is ordinary magic: The ordinary experiences that help us set aside the ordinary worries of life to unleash extraordinary change.