Small Development

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.

A start-up is a risky thing, but there is a better way. Three-time best-selling author David C. Barnett uses his decades of business ownership, management, and consulting experience to show you the lower-risk path to owning the business of your dreams. It’s not new. It may be less exciting. But your kids will get fed every day with this plan.

This quick guide is straightforward and jam-packed with information. It contains the exact steps thousands of others have followed to achieve their goals. Become the passive millionaire you were born to be.

For decades, statisticians, social scientists, psychologists, and economists (among them Nobel Prize winners) have spent massive amounts of precious time thinking about whether streaks actually exist. After all, a substantial number of decisions that we make in our everyday lives are quietly rooted in this one question: If something happened before, will it happen again? Is there such a thing as being in the zone? Can someone have a "hot hand"? Or is it simply a case of seeing patterns in randomness? Or, if streaks are possible, where can they be found?

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.

At more than a billion dollars, the mobile-food industry is enjoying more publicity and notoriety than ever before. Catering to a new generation of foodies looking for quick and unique specialties, the mobile-food business is booming with new opportunities for eager entrepreneurs like you. From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile-food business.

Even if your business is well-funded and has no urgent financing needs, it’s still important that you build up good business credit. You never know when you might need it, and it’s always handy to have access to extra funds so you can readily seize opportunities and get ahead of the competition. Even companies as big and profitable as Walmart are taking advantage of business credit – so should you!

In the book, The Daily Entrepreneur, we talk about the power of habit development and show how to use it to overcome your specific challenges. What makes this book different is it's organized according to obstacles that we all face on a daily basis.

In this latest offering from Tim Lyons, a renowned fitness pro, seasoned entrepreneur, and marketing expert, he takes you through mistakes gym owners make, distilling over 15 years of first-hand experience into a handy guide. With real-world examples and actionable advice, Lyons covers everything from location misses, mismanaging teams, blunders in marketing, all through to how gyms handle their clients. He provides practical insights on bouncing back from mistakes, optimizing operations, and building a strong community brand.

Does striking up a conversation with a stranger make your stomach do flip-flops? Do you dread the very thought of networking? Help is on the way with The Fine Art of Small Talk, the classic guide that's now revised for the modern era. Small talk is more than just chitchat; it's a valuable tool to help you climb the corporate ladder, widen your business and social circles, and boost your self-confidence. With practical advice and simple conversation 'cheat sheets,' this book offers easy-to-learn techniques that will allow you to feel comfortable in any type of social situation.

It is time to stop the busy work of constantly putting out fires. It’s time to Let Your Business Burn. Scott Beebe has helped liberate business owners around the world from the chaos of constantly putting out hundreds of petty fires and has equipped them to let their business burn. In Let Your Business Burn, Scott guides you through a story-filled, template-packed, step-by-step discovery of the foundational elements that every business needs to stop putting out fires and instead build a business that matters.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and nonprofit organization while securing her place as one of America's most sought after thought leaders.

In this entrepreneurial age, it's very tempting to leave your job to start your own business. Before you do, learn all you can from the best. World renowned best-selling author and business consultant Brian Tracy tells you about one of today's most needed skill sets, entrepreneurship, covering these important topics: myths of entrepreneurship, the best business choice for you, financing the business, shifting from employee mindset to entrepreneurial mindset, creating a realistic business plan, hiring the best and managing for success, and fueling your business growth.

Are you ready to double the profit in your salon business and cut your stress in half? This audiobook is for the salon owner who wants to create an amazing experience for their clients and run a successful business that leaves them the time, energy, and money they need to enjoy family, friends, and hobbies.

Maybe you’re trying to make new friends, get that job promotion, be a charismatic leader, or get lucky in love. Do you want to become more than just another one of the crowd? Effective communication verbally, physically, and online will open these doors for you. Through a series of engaging and practical exercises, you'll learn how to banter and build rapport with anyone you meet. You'll discover the secrets of confident body language, effective listening, and engaging storytelling.

Starting a creative company needn't cost you everything. If you agree, then you'll find wit and wisdom in this book for creative entrepreneurs. Author, artist, and graphic designer Patricia Arnold presents her best tips for starting a handmade business with this initial volume in her Creative Entrepreneur series. After starting a decade-old business with a shoestring budget and then founding a second business six years later, Patricia Arnold has a lot to say about building creative businesses from scratch.

I've spent years working as a business broker and consultant to buyers and sellers. It always frustrates me when sellers show up with problems in their businesses that could easily have been solved if they had sought some advice in the years leading up to the sale. This guide is a simple overview of the things you can do and the things you need to learn before you begin the process of selling your business.

Dirty Little Secrets of Family Business comes clean with much-needed info on nitty-gritty issues such as entitlement; letting employees go when they just aren’t working out; compensation; including your kids in the business; shareholder agreements; selecting the next leader; deciding whether to keep the business or sell it; exit strategies for outgoing leaders; money matters; succession planning; communication; conflict resolution; establishing an effective board; and transitioning to the next generation.

Have you ever considered creating your very own podcast? Podcast Launch will take you through the entire process, from step one to step done. These tutorials will make your podcast experience enjoyable and stress-free. Podcast Launch begins with identifying your podcast, followed by the equipment needed, recording and editing, intros and outros, tagging your MP3, uploading to a media host, embedding your MP3 onto your website, submitting your podcast to iTunes, Stitcher Radio, and Blackberry, launching your podcast the right way, and monetizing.