Small Development

It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master - all on a tighter budget than before. Don't get discouraged. Get scrappy!

The Little Way of Ruthie Leming follows Rod Dreher, a Philadelphia journalist, back to his hometown of St. Francisville, Louisiana (pop. 1,700) in the wake of his younger sister Ruthie's death. When she was diagnosed at age 40 with a virulent form of cancer in 2010, Dreher was moved by the way the community he had left behind rallied around his dying sister, a schoolteacher. He was also struck by the grace and courage with which his sister dealt with the disease that eventually took her life.

Start your own business with this step-by-step guide. Discover amazing tips for creating and developing your idea; quick and powerful questions regarding legal structures, so you can discover the best one for you; seven secrets that makes a remarkable brand; four powerful strategies for effective branded marketing; valuable insights into funding; and much more.

Great ideas, concepts, and initiatives seldom break through the sea of business mediocrity. As a senior international leader with more than 30 years of corporate experience, Hamish Thomson has discovered that true transformation and breakthrough comes from personal insight-derived not from intellect or technical mastery, but from experience and observation of real-life occurrences. It's Not Always Right to Be Right offers unique business and leadership insights, teachable models, and practical advice on what one needs to do differently to achieve desired results.

Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this audiobook offers a fascinating look at the world of business past and present. A perfect primer on the fundamental tenets of the subject, The Business Book sheds light on some of history's most important milestone developments and the key business strategies used by leading thinkers and gurus from Henry Ford to Steve Jobs.

Todos los emprendedores y empresarios quieren ser los mejores del mercado, pero lo cierto es que para los consumidores conseguir el mejor producto no es suficiente. En cambio, quienes se distinguen de los demás competidores siempre ganan. Esta guía de marketing, como ya es costumbre en los libros de Mike Michalowicz, ofrece un método simple de tres pasos con los que podrás posicionar tu negocio, atraer prospectos y convertir las oportunidades en ventas.

Inspired by that British (BBC) television program called The Great British Bake Off and love, more pet owners are making homemade treats for their furry companions. Fueled by the rapid spread of information on the internet, there is, what seems like, an unending array of pet recipes. It’s never been easier to treat Fido and King homemade artisan dog treats. And for those dog owners who haven’t yet jumped into baking for their pets but are more than willing to buy gourmet treats, some of the best options can be found at places often called pet bakeries.

Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business is for you.

A design process presents a series of steps, but in real life, it rarely plays out this neatly. Navigating Ambiguity underscores how the creative process isn’t formulaic. This book shows you how to surrender control by being adaptable, curious, and unbiased as well as resourceful, tenacious, and courageous.

A bold, useful, uncomplicated guide to mastering the three keys of business success: In this practical book, Dr. Howard Farran shows that running a business isn't all that complicated - if you're focusing on the right three areas: people, time, and money. People: maximizing the potential of employees, customers, and yourself. Time: mastering the efficiency that helps a business turn the biggest profit possible. Money: learning to love the numbers that function as the business's scorecard.

What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.

Do you long for a lucrative career free from the constraints of the nine-to-five work world while affording you and your family the lifestyle you dream of? In this fun, irreverent, and highly practical playbook, mascara millionaire and network marketing maven Shari Owen Brown gives you the insight and know-how you need to start and grow a successful career in direct sales. Through personal stories from Brown’s stellar career journey and examples of the remarkable women she has coached, she shows you how to establish a rock-solid foundation for your business.

Most people think of Walt Disney primarily as a visionary, but he was also a highly skilled marketer. In this unique book, maverick marketer Andrew Lock guides you through 17 success secrets from Walt and explains how your business can apply them to follow Walt Disney’s way. You’ll discover valuable lessons in sales, marketing, and customer service, as well as how to create memorable experiences that will cause customers to return to you, over and over again.

While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.

Small Animals is a riveting examination of the ways our culture of competitive, anxious, and judgmental parenting has profoundly altered the experiences of parents and children. In her signature style - by turns funny, penetrating, and always illuminating - which has dazzled millions of fans and been called "striking" by the New York Times Book Review and "beautiful" by the National Book Critics Circle, Brooks offers a provocative, compelling portrait of parenthood in America and calls us to examine what we most value in our relationships with our children and one another.

For years, consumers have been promised a simple, carefree digital future. We could live, work, learn, and play from the comforts of our homes, and have whatever we desire brought to our door with the flick of a finger. Instant communication would bring us together. Technological convenience would give us more time to focus on what really mattered. When the pandemic hit, that future transformed into the present, almost overnight. And the reviews aren't great.

People Operations explains how leaders at small- and medium-sized businesses can stop spending time on HR administration - "paperwork" - and start focusing on the "peoplework" that truly fuels employee growth and productivity. Authors Jay Fulcher, Kevin Marasco, and Tracy Cote provide listeners with a playbook for creating a massive competitive advantage by eliminating antiquated approaches to HR. The book takes a look at how work has changed and what companies need to do about it, and the new approach they must take to processes, systems, and best practices.

Have you ever thought about starting a business but don't know where to begin? Or, do you have a great product or service idea with limited resources to get it off the ground? Maybe you just want to be the boss and that's it? If you're just like how I was many years ago with tons of ambition and no clue where to start, then this is the book for you. I have designed a thorough step by step guide through actual experience which will teach you how to build your own business from the ground up or through buying a franchise.

> Enterprise Value walks you step-by-step through the most important challenge of your career. Peter Worrell, the CEO of Bigelow LLC, a renowned private business M&A advisory firm, has spent the last 30 years helping owner-managers make the right decisions for their futures. In this one-of-a-kind guide, he helps you overcome every challenge and make the wisest decisions about selling your company, while ensuring a positive and generative legacy.

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, the father of guerrilla marketing Jay Conrad Levinson and coauthor Jeannie Levinson present fans and new guerrillas with the first book to deliver The Best of Guerrilla Marketing - a combination of the latest secrets, strategies, tactics, and tools from more than 25 top-selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking, and more - ultimately, making more money, while spending less.