Small Development

Local SEO for Small Business Owners is a guide for local entrepreneurs who would like to learn and understand the best local search engine optimization (SEO) strategies - on-page SEO and off-page SEO and how to market their products and services with Google. Nowadays, when it looks like everybody is competitive and vying for the top spot on search engine rankings and customers’ wish lists, devising an SEO blueprint that stands out is the foregone conclusion. Remember, you want to be better than your competitors!

For years, Walmart and Amazon operated in separate spheres—one a massive brick-and-mortar retailer, the other an online giant. But in 2016, Walmart aggressively moved into the world of e-commerce, while Amazon made big bets in physical retail. The resulting rivalry is a bare-knuckle power struggle as each titan tries to outmaneuver the other to become the biggest omnichannel retailer in the world. As the two megacorporations have consolidated power, troubling consequences have also emerged.

At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership - all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent - for their very survival.

Running a business involves a constant learning curve. And that applies whether you’re a rookie entrepreneur just starting out with a great idea for a new business or a more established small business owner with a quickly growing business that needs to expand. When it comes to running a business, knowing your numbers is one of the most important things you need to know. Without a good grasp of financial terms, you could be operating a glorified hobby and not a real business. Also, financing your business is probably a top concern of yours.

Discover how to start and scale your business from 0 to 6-7 figures even if you’re a beginner entrepreneur…plus get the tax savings secrets CEOs pay top dollar for.

Turn your Ideas into Profit by Starting a Thriving Business in South Africa Do you have a brilliant idea and the drive to succeed—but feel stuck on where to begin? Whether you're dreaming of launching a shop, starting a home-based business, building an online store, or developing something completely new, this book is your step-by-step guide to turning your vision into reality. Starting a business in South Africa can feel overwhelming. From navigating confusing regulations and registering your business to finding funding and attracting customers—it’s easy to feel lost. That’s ...

Foodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs. The Food Truck Handbook offers step-by-step advice on achieving your mobile food mogul dreams.

¿Te has fijado en que algunas personas parecen conseguir todo aquello que desean sin apenas esfuerzo? ¿No estás contento con la vida que «te ha tocado vivir»? ¿Te gustaría dejar de esperar a que las cosas pasen y tener el poder de hacer que sucedan? Admitir que no somos la persona que siempre soñamos ser no es fácil. Sin embargo, es el primer paso para lograrlo. Pero... ¿Realmente podemos convertirnos en esa persona que anhelamos? ¿Acaso no es ya demasiado tarde para cambiar? ¡En absoluto!

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.

A design process presents a series of steps, but in real life, it rarely plays out this neatly. Navigating Ambiguity underscores how the creative process isn’t formulaic. This book shows you how to surrender control by being adaptable, curious, and unbiased as well as resourceful, tenacious, and courageous.

Do you want to improve your communication capabilities but don't know where to start? If yes, then this book on How to Talk to Anyone is perfect for you! How to Talk to Anyone: Master Small Talk, Improve your Social Skills, and Build Meaningful Relationships will be your full, one-stop guide in improving your communication abilities. If you're struggling with communicating or connecting with others, don’t fret! You have the power to change. It is never too late to focus on improving yourself. The first step is to arm yourself with the right information.

Through a series of cult commandments, Jody reveals how you can change how people feel about you and your brand, and why some brands effortlessly attract a devoted following while others struggle on the sidelines.

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

It may seem like becoming a smooth, charismatic communicator is easier said than done. But believe it or not, with the proper guidance, targeted tools, and tips, you can develop the necessary skills and harness the power of words in any scenario! Written with people like you in mind, How to Talk to Anyone and Everyone helps you rediscover the lost art of masterful communication to not only effortlessly break the ice with people around you but also effectively break down the barriers to better relationships, more confidence, and life-long success!

Learn everything you need to start the business you’ve always dreamed of! This comprehensive, step-by-step guide walks the listener through everything an aspiring small business owner needs to know before getting started. It’s not as easy as just hanging up an “Open” sign and letting the money roll in! Planning every step of your business and being aware of all the questions, demands, and challenges you will face will make the difference between just opening up shop and actually running a successful business.

Have you ever wanted to start a vending machine business in your spare time? This book is a quick start guide to help even the busiest people go out and get started in the vending business. From where to buy machines, finding locations, and collecting cash flow, you will find everything you need to know in order to get started and begin your own vending machine side hustle business!

With more than 1 million copies in circulation, it remains the best-selling family business book of all time. Much of its success is owed to the deeply original message about the dangers of gifting an operating business to family. It offers business owners and their family a proven process for building wealth and protecting family relationships by exploring whether the business should be sold inside or outside the family. Every Family's Business includes 12 questions to help guide this emotional transition.

In this audiobook, you'll find practical, step-by-step advice to turn those clever thoughts into a successful reality. Avoid the pitfalls others have fallen into and focus on what matters: launching and growing your business on a firm foundation. LLC Guide for Small Businesses is your manual for getting it right from the start, so you won't look back one day and say, "If I had only known."

This transformative bundle is your key to unlocking the secrets of authentic communication, confidently navigating any social setting, and becoming a charismatic people magnet.

The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar for Dummies, 2nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers. Every step of the way, Running a Bar for Dummies, 2nd Edition is a reference you can count on.