Small Business Management

This guide will walk you step by step through all the essential phases of developing a results driven marketing plan. The marketing plan is a problem-solving document. Skilled problem solvers recognize that a big problem is usually the combination of several smaller problems. The best approach is to solve each of the smaller problems first, thereby dividing the big problem into manageable pieces. Your marketing plan should take the same approach. It should be a guide on which to base decisions and should ensure that everyone in your organization is working together to achieve the same goals...

"Maximizing Profits with Chatbots: A Small Business Guide to Setup and Benefits" is an essential resource for small business owners who want to harness the power of chatbots to improve customer service, streamline operations, and drive profits. This guide covers everything from understanding the different types of chatbots to setting up and optimizing them for your business. Learn how chatbots can provide 24/7 support, personalize customer interactions, and automate lead generation, all while saving costs and boosting efficiency.

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

Persuasiveness. Influence. A certain something that makes it impossible for people to say no. Call it what you will, some people have it. DJ Sbu certainly does. It’s the quality that has helped him evolve from an ambitious boy growing up on Tembisa's rough streets to a DJ, an entrepreneur, an author, a philanthropist, and a speaker who graces stages around the world. In The Art of Hustling, Sbu shares the secrets to cultivating this irresistible quality.

The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.

This book takes an entertaining approach to teaching practical strategies for success in everyday decision-making. Its 101 lessons can change your life by teaching you to see competition from a completely new perspective. The book is full of stories, jokes, and quotes based on strategic principles that go back 2,500 years to Sun Tzu's The Art of War.

Family Business Management provides an accessible overview of the core aspects of family business, with an international, practice-based perspective. Structured in four parts, the book covers key topics such as family firm goals, conflict management, human resources, strategy, financial management, family and business governance, and succession planning. A wide variety of cases and examples are used throughout the book to highlight cultural and institutional differences between family businesses in contrasting contexts.

How can we do employee engagement well during the coronavirus pandemic, Brexit, and huge economic uncertainty? How can we motivate every employee, including the increasing number of people working from home? Mastering Small Business Employee Engagement will change the way you manage your small business - for the better.

Author and entrepreneur Mick Spencer offers entrepreneurs an inspiring new road map to success - one that runs against nearly everything you've ever been taught about business. In this book, Spencer presents a solid case that analysis paralysis and endless "preparation" won't get you anywhere - you have to take that leap and do what you really want to do. He challenges you to get outside your comfort zone and, although intimidating, his approach forces you to learn "on the go" and focus on what you can do rather than what you can't.

No matter what you want to achieve in life, the secret to doing it is passion. For people to be happy, they need to find meaning in what they do and in the roles they play in their lives, careers, and communities. But it's not always easy to find our passions. Author Keith Abraham tells you how to ignite the passion in your life, as well as in the lives of your colleagues, employees, and associates. He includes in-depth research, easy-to-understand concepts, and inspirational stories to teach you how to find out what's meaningful to you and pursue it with passion and energy.

Business owners today are constantly faced with difficult challenges and eight of 10 new businesses will not survive the first five years. Competition is difficult and building a sustainable, profitable business is arguably the most challenging sport in all of business today. In The Ultimate Business Tune Up, Rich Allen combines the experiences of his father’s own small business, his personal experiences running and growing a business, and his learning from advising hundreds of small business owners into a powerful, step-by-step guide for small business owners everywhere.

In the United States, most people who own small businesses struggle daily to make ends meet. Two-thirds of businesses earn less than $25,000 a year. Thankfully, Susie Carder - entrepreneur and business coach to everyone from Steve Harvey to Paul Mitchell - has developed the ultimate formula for incredible success. But she didn't create it overnight. Susie Carder was at rock bottom financially during the Great Recession of 2008 when she was inspired to dig in and rebuild her fortune from the ground up.

Like many business owners, renowned politician and activist Stacey Abrams didn’t start a business because she dreamed of calling herself an entrepreneur. Her part-time post (and its $17,310 annual salary) as a member of the Georgia House of Representatives necessitated striking out on her own as a consultant—her first small business. Then, Stacey and her friend Lara Hodgson launched an infrastructure advisory firm—named Insomnia Consulting because they did their best thinking at 3:00 a.m.—and then another business, and then another.

This book serves as a comprehensive guide for property owners, landlords, and aspiring real estate investors on effectively managing rental properties to maximize profit and minimize hassles. It covers various aspects such as property selection, tenant screening, maintenance, legal considerations, rent collection, and fostering positive tenant relationships.

Do you want more? More hope, more joy, more fun and more fulfillment? Change is the essence of life; the biggest, most meaningful, and dramatic differences in our lives-and in our world-are really just the result of a series of small, seemingly insignificant changes. "Amazing changes can occur in the most surprisingly small amounts of time," says Allyson Lewis, author and senior executive at a major financial services firm.

A bold, useful, uncomplicated guide to mastering the three keys of business success: In this practical book, Dr. Howard Farran shows that running a business isn't all that complicated - if you're focusing on the right three areas: people, time, and money. People: maximizing the potential of employees, customers, and yourself. Time: mastering the efficiency that helps a business turn the biggest profit possible. Money: learning to love the numbers that function as the business's scorecard.

One learns from mistakes and this educational audibook for entrepreneurs introduces the ten most fundamental mistakes made by entrepreneurs every single day. These are mostly the same mistakes that are made repeatedly. Therefore, the aim of this audiobook is to educate how to prevent these mistakes or how to remedy them, especially to protect your assets from business risks.

Are you struggling to turn your small business dreams into reality? Do you feel stuck in a cycle of setbacks and disappointments? Have you ever wondered what separates successful entrepreneurs from those who never quite make it? In "Small Business Growth Strategies - Self-Made Millionaire Journey: From Failure to Success in Business," Nafeez shares his hard-earned wisdom and practical insights. He doesn't just tell you what to do; he shows you how to do it, step by step, drawing from his own experiences of both failure and triumph.

Target Funding is a strategic guide to funding opportunities aimed at specific types of businesses and business owners. You'll learn about all the options available to you - including conventional, alternative, and diversity funding - and how to access them based on your needs and your demographic, industry, location, and other variables.

With over half a million copies sold, Small Miracles opened the hearts of people all over the world with real life stories of remarkable coincidences.

Now, authors Yitta Halberstam and Judith Leventhal have assembled a collection of new stories, each recalling a coincidence that is moving, heartwarming, and inspirational.