Small Business Leadership

Today, small and medium businesses are faced with daunting challenges: *Increasing global competition *An unprecedented array of media and technologies *New and evolving buyer expectations *Demand for real-time and relevant brand engagement To succeed in today's environment, effective strategies are needed. This book is for start-ups and established companies who want to grow their business. *Create winning approaches to the market *Avoid common pitfalls, saving time and money *Eliminate waste on unproductive approaches and tactics *Accelerate revenue growth and success Marketing For ...

For the first time ever, founder of Sprinkles Cupcakes, Candace Nelson, is sharing the recipe for success in her new book, Sweet Success. She will walk you through the steps she took to build a globally beloved brand, so you can do it too. Although she deals in frosting, there’s no sugarcoating here. Candace pushes back the kitchen door to reveal mistakes, misses, and lessons learned the hard way. Sweet Success dispels the myth that entrepreneurship is reserved for an elite few and is a must-have for anyone with a passion needing a place to start.

Owning a small business can be challenging enough even in the best of times. And when times get tough - whether the challenges are brought about by pandemics, recessions, or any other volatility, you need every tool sharpened and ready to go. You'll find them all in Your Small Business Boom, with the latest in entrepreneurial thinking from USA Today small-business columnist Steve Strauss. Packed with strategies, ideas, savvy tips, and noteworthy trends, it's an indispensable guide to rebuilding in a post-pandemic world - and thriving when the next crisis hits.

What does an executive director actually do? And how can you lead your organization to a stronger place? Nonprofit expert Erik Hanberg wrote The Little Book of Nonprofit Leadership to speak directly to executive directors of small (and very small) nonprofits who are asking these questions. EDs, especially at small nonprofits, tend to be dropped into the deep end of the pool with the expectation that they know how to swim. The Little Book of Nonprofit Leadership will be a welcome rescue line.

ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.

Are you a small or medium-sized business owner, executive, or entrepreneur ready to take your company to the next level? Mergers and acquisitions (M&A) might seem like a strategy reserved for large corporations, but in reality, they offer transformative growth opportunities for businesses of all sizes. In M&A for Small and Medium-Sized Enterprises, Michael Hofer, Ph.D., an expert with years of M&A experience, unveils the secrets of harnessing M&A to accelerate growth, expand into new markets, gain valuable expertise, and secure a stronger competitive position—all tailored to the unique ...

Most small business owners never achieve their goals because they do not know what to do or do not understand why they need to do it and/or cannot figure out how to do it. Running Your Small Business like a Pro is a commonsense guide for learning how to run your business as a professional enterprise. It provides you with a fundamental understanding of the challenges small businesses face with real-world solutions that drive results.

Blueprint to Business is the ultimate guide to becoming a successful entrepreneur. Best-selling author and CEO Mike Alden puts aside the rainbows and sunshine, gets real about what it takes to "make it", and gives you the real-world guidance you need to hear. Through anecdotes and advice, he shares his experiences along with those of other top founders and entrepreneurs to give you a realistic picture of what it takes to build a business. It's a bit of tough love, a healthy dose of reality, and a tremendously motivating guide to striking out on your own.

In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.

Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.

Start a successful business mid-life When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting road map for anyone age 50-plus looking to be their own boss and launch their dream business.

Developed for business professionals, The First Two Hours teaches you how to design your day, rather than be at the mercy of it. Using research on neuroscience, energy flow, and the body's natural rhythms, it divides the workday into manageable blocks and helps you determine when you are most resourceful, and therefore when you should complete your most demanding tasks.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.

Small business and legal expert Cliff Ennico has followed the equity crowdfunding story since its inception. Now, in The Crowdfunding Handbook, he explains the JOBS Act and translates the regulations into a clear set of do's and don'ts for entrepreneurs and small-business owners looking to get in early - and do things right.

Drawing upon their experience founding more than 30 companies, authors Lars Tvede and Mads Faurholt share their entrepreneurial wisdom and reveal the real-world techniques that lead to success. A simple step-by-step process will help you translate your ideas into effective business plans, raise the capital needed to start and grow your business, build a winning team, and leave the competition behind.

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn't, with scores of tips, hints, insider information, and secrets of success, but it's also a reliable, valuable, and insightful resource for established business owners who want to help their businesses to grow and succeed.

A lot of businesspeople talk about innovation, but few companies have achieved the level of truly transformative innovation as brilliantly - or as famously - as the legendary Mayo Clinic. Introducing Think Big, Start Small, Move Fast, the first innovation guide based on the proven, decade-long program that's made Mayo Clinic one of the most respected and successful organizations in the world.

The LLC Bible provides a clear and concise playbook which explains the positives and negatives of LLCs. You will receive expert advice on choosing members, creating your legal name, filing your Articles of Organization, as well as managing daily operations.