Small Business Development

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

Unleash the transformative power of retreats and turbocharge your business with The Retreat Leaders Playbook. This indispensable guide is packed with over a decade's worth of experience from a seasoned retreat host, who unveils the secret to designing, marketing, and executing truly transformational and profitable retreats.

Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more.

Most start-up origin stories are very different from the famous "unicorns" that have achieved valuations of greater than one billion dollars, from Facebook to Google to Uber. In The Unicorn's Shadow Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship.

Every human is born with multifarious potential. Why, then, do parents, schools, and employers insist that we restrict our many talents and interests - that we "specialize" in just one? Following a series of exchanges with the world's greatest historians, futurists, philosophers, and scientists, Waqas Ahmed has weaved together a narrative of history and a vision for the future that seeks to disrupt this prevailing system of unwarranted "hyper-specialization".

Unsliced is the resource for elevating your pizzeria - from managing staff to mindset, marketing, and everything in between. Industry leader Mike Bausch explains how to make your restaurant unique and in demand based on his 20 years of experience. You’ll learn how to build systems that will help you boost your sales and keep your sanity. And you’ll discover time-tested protocols that will protect you and your restaurant. It’s hard not to get discouraged in this business. But with the right perspective, smart systems, and hard work, your restaurant can thrive.

Imagine finding yourself sitting next to a self-made millionaire for eight hours on a long-haul international flight. Imagine that person was prepared to share with you the secrets of their success. For one lucky person this actually happened. Inspired by a true story, Millionaire Upgrade is the tale of one very experienced entrepreneur and one very lucky passenger.

Imagine being able to effortlessly chat with anyone, anywhere, without feeling anxious or stuck. You know, those moments when you're at a party, networking event, or even just meeting new people and you're racking your brain for something to say. It's like your mind goes blank and you're left standing there, awkwardly sipping your drink, wishing you could just disappear. We've all been there. But what if you could break free from those awkward silences and instead, navigate conversations with ease and confidence?

In this audiobook, you'll find practical, step-by-step advice to turn those clever thoughts into a successful reality. Avoid the pitfalls others have fallen into and focus on what matters: launching and growing your business on a firm foundation. LLC Guide for Small Businesses is your manual for getting it right from the start, so you won't look back one day and say, "If I had only known."

In the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills.

Starting with nothing more than a home-brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest-growing craft breweries. In this newly updated second edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business.

No matter how motivated and energetic you are - even if you're the greatest salesperson on the planet! - as a network marketer with limited time, there's only so much money you can make without great people to help you sell your products. Recruiting is the life force of any network marketing, multilevel marketing, or party plan business; it lifts the ceiling off your income, the key that will allow you to keep checks rolling in above and beyond what you can do yourself.

With more than 1 million copies in circulation, it remains the best-selling family business book of all time. Much of its success is owed to the deeply original message about the dangers of gifting an operating business to family. It offers business owners and their family a proven process for building wealth and protecting family relationships by exploring whether the business should be sold inside or outside the family. Every Family's Business includes 12 questions to help guide this emotional transition.

Going from small business to successful start-up to scalable growth takes more than just good luck, it takes a system. Over the last 34 years franchising consultant and growth expert Mark Siebert has been sought out by more than 70,000 executives looking to expanding their company. Out of those 70,000, only 5,000 had the right systems in place to go from successful to scalable.

Having inspired generations of consultants and entrepreneurs around the world, the “Rock Star of Consulting” Alan Weiss returns with a revised and completely updated edition of his authoritative guide to consulting success.

¿Quiere un libro que no solo le dé los conocimientos básicos de los fundamentos de la contabilidad, sino que también le proporcione valiosas formas de gestionar su negocio y sus finanzas como un profesional? Esta guía fácil de entender le proporcionará conceptos y métodos claros que le ayudarán a pensar como un contable y le enseñarán a ponerlos en práctica en su pequeña empresa.

In this landmark book, author Tony Caldwell takes you step-by-step through the thinking, mindset, skill sets, and checklists you need to launch and successfully operate an independent insurance agency. Utilizing his proven method, he not only challenges you to dream your vision so well you can articulate it, but he also provides the practical tools and expertise to help you grow while avoiding common pitfalls. Done the right way, your business will grow into a noble endeavor to benefit your community.

One big mistake people make when starting a business is to begin without actual knowledge of how the process works. This audiobook shows you the steps of forming a limited liability company and helps you discover the essentials of how to operate it successfully. Which business structure should you use? Should you form a limited liability company? What are the potential benefits of forming an LLC? These are questions that you need to find answers to in order to discover if the LLC business structure would work best for your business.

There are 20 million acres of lawns in North America. In their current form, these unproductive expanses of grass represent a significant financial and environmental cost. However, viewed through a different lens, they can also be seen as a tremendous source of opportunity. Access to land is a major barrier for many people who want to enter the agricultural sector, and urban and suburban yards have huge potential for would-be farmers wanting to become part of this growing movement.

Far from a dry listen, The Lean Law Firm is the first book published by the ABA to employ the novel to teach business lessons. Follow the engaging story of lawyer Carson Wright, who suddenly finds himself responsible for saving a small law firm, as his mentor Guy Chapman imparts the lean techniques that transformed his factory from the brink of bankruptcy to new heights of profitability. As you hear the The Lean Law Firm story unfold, you’ll see how your own firm is really just a system.