Small Business Development

Cybersecurity for Entrepreneurs is your essential guide to understanding and defending your business from the ever-evolving landscape of online threats. Written specifically for small business owners and entrepreneurs, this book simplifies complex cybersecurity concepts and equips you with practical strategies to safeguard your operations, data, and reputation.

From a business standpoint, the laundromat business model is ideal. Why, may you ask? Think about it; you can run one of these without any employee if you choose to do so. But whether you buy or build an attended or unattended washateria, they both have their unique advantages. The laundromat business has been around for decades and has proved to be one of the very few recession-proof businesses. They are here to stay.

Tilman Fertitta, also known as the Billion Dollar Buyer, started his hospitality empire 30 years ago with just one restaurant. So he knows the challenges that business owners face, as well as the common pitfalls that cause them to go under. Over the years, he’s stayed true to the principles that helped him scale his business to what is believed to be the largest single-shareholder company in America, with more than four billion dollars in revenue. He’s also sole owner of the Houston Rockets. In Shut Up and Listen!, he shares the key insights that made it all possible.

Applying the Business Model Canvas: A Practical Guide for Small Businesses is a book that was written for the entrepreneur trying to come up with a workable new business model. It teaches entrepreneurs using the Socratic Method of asking and answering questions to complete each of the 13 building blocks of the Business Model Canvas and the Value Proposition Model. Through this process, the listener will be able to turn abstract ideas into a practical business model in no time.

Este libro contiene las estrategias de las jugadas que me llevaron de dormir en el piso de mi gimnasio, a ser dueño de una cartera de empresas que generan 200.000.000 de dólares al año en menos de una década. ¿Quieres saber cuál es la mayor diferencia entre esos dos periodos de tiempo? La cantidad de clientes potenciales que obtuve.

Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.

Volume II of the How to Become an e-Learning Freelancer series, “Marketing Yourself and Finding Great Clients,” is a guide to both the practical necessities and essential philosophies behind self-marketing. Whether it’s a step-by-step guide to creating a powerful portfolio, or advice on creating and sustaining client relationships, “Marketing Yourself and Finding Great Clients” is an indispensable resource for the modern e-Learning freelancer.

Having inspired generations of consultants and entrepreneurs around the world, the “Rock Star of Consulting” Alan Weiss returns with a revised and completely updated edition of his authoritative guide to consulting success.

Learn all the hazards before you invest and borrow hundreds of thousands of dollars to realize your small business dream of becoming a franchise owner in this helpful audio guide.

Do you own your business or does your business own you? After working with the country’s top financial advisors for decades, business development entrepreneur Shawn Sparks, has seen far too many financial advisors whose success has led to less freedom and joy overall. Raised on the idea that in financial services, production is the name of the game, these founders develop highly productive businesses but unfortunately, they are dependent on them. This leads to burnout, unhappiness, unfulfilled lives and unfulfilled missions.

Small talk isn’t getting us anywhere. What we need today more than ever is “Big Talk,” real conversations in which we dig deep into our souls and discuss intriguing topics that truly shape the world and impact our daily lives. Conversation is undoubtedly the most important part of a relationship, whether it’s business, personal, or spiritual. In Turning Small Talk into Big Talk, Jan Janura unpacks the simple, easy-to-apply method he’s used throughout his career to turn dinner parties and other gatherings into fun, interesting, sometimes life- and career-changing experiences.

No apology is needed for presenting this famous lecture very early in this series for perusal of business students. May we congratulate ourselves and our listeners on the privilege we have of using and studying Mr. Carnegie's words of practical wisdom.

50 Things to Know About Publishing an eBook on Smashwords will introduce you to the exciting world of eBook publishing on Smashwords, the world's largest distributor of indie books.

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, the father of guerrilla marketing Jay Conrad Levinson and coauthor Jeannie Levinson present fans and new guerrillas with the first book to deliver The Best of Guerrilla Marketing - a combination of the latest secrets, strategies, tactics, and tools from more than 25 top-selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking, and more - ultimately, making more money, while spending less.

If you want to know the truth about raising money for your business this book is for you. If you are having a tough time raising the money you want for your business this book is for you, too. If you are not sure where to go to get the kind of funding you need for your business this book is just what you need. After many years of helping businesses of various kinds raise the money they want, I have laid out in print all that you need to know about raising money for your start-up business!

Six-Figure Pet Business is a business success book for dog trainers, dog and cat groomers, dog day care owners, and other pet service providers. Learn how to create the foundation for success, ensure business success from the very start, remove the roadblocks to let financial success in, hire the right staff members, and more!

Penguin presents the audiobook edition of Company of One by Paul Jarvis, read by Sam Woolf. What if the real key to a richer and more fulfilling career was not to create and scale up a new business but rather to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? Suppose the better - and smarter - solution is simply to remain small? Company of One is a refreshing new approach centred on staying small and avoiding growth for any size business.

In Shark Tales, Barbara shares her hilarious stories about growing up, getting into trouble, failing miserably, and then starting over again. In each chapter, she comes back to one of her mom's unconventional lessons, and how it applies in the real world of business. Whatever your calling, the homespun lessons that work for Barbara will help you use what you've got to create success in your life.

Addressing diverse issues depends on improving your soft skills - such as time management, team-building, communication and listening, creative-thinking, and problem-solving. But this isn’t as easy as it may seem. Sue Ashford has the solution. In this timely book, she introduces Flexing - a technique individuals, teams, and entire organizations can use to learn, grow, and develop their skills and knowledge with every new project, work assignment, and problem. Flexing empowers you to embrace any challenge and adapt to any change, yielding valuable takeaways that ensure growth.

While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.