Small Business Development

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, the father of guerrilla marketing Jay Conrad Levinson and coauthor Jeannie Levinson present fans and new guerrillas with the first book to deliver The Best of Guerrilla Marketing - a combination of the latest secrets, strategies, tactics, and tools from more than 25 top-selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking, and more - ultimately, making more money, while spending less.

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.

Brave is a handbook for being more courageous. For busy people on the go, its short, focused chapters provide practical tools and empowering perspectives to help you build your "courage muscles" in your work, relationships, and life. Drawing on her background in business, psychology and coaching, author Margie Warrell will guide you in moving past the fears, doubts, and beliefs that keep you from making the changes, and taking the chances, you need to enjoy the fulfillment and success you desire.

As a teenager, real-estate broker Danny Morel felt he was destined to do great things. Even though he had to contend with a lackluster education system and lived on welfare in a single-parent home, he didn't let any of that hold him back. He had resilience - and now you can, too.

Kym Gold's mantra - "never settle for a no, always look for a yes" - is what led her to co-create True Religion Brand Jeans, a major retail clothing company that she sold for close to a billion dollars in 2013. In Gold Standard, she finally gives her side of the story of how the once fledgling jeans company that nobody wanted,went on to become a giant, revolutionizing player in the fashion industry.

An essential handbook for professionals and small business owners. This best seller has become a standard resource for those people looking for guidance on the actual words to use in a persuasive presentation.

The Entrepreneur's Edge is the ultimate guide for small business owners and entrepreneurs who want to harness the power of artificial intelligence, cybersecurity, and augmented/virtual reality to fuel growth and innovation. This all-in-one resource equips you with the knowledge and tools to navigate these transformative technologies with confidence.

This isn’t just a story about nails, wood, or construction—it’s about resilience, about swinging a hammer with grit and determination until you’ve built something unbreakable. I’m Ana, and my journey started under a leaking roof, my dad’s calloused hands guiding mine to patch our home. “We fix what’s ours,” he’d rumble, his voice a bedrock of motivation beneath the storm, and those words ignited a fire in me—a spark of perseverance that turned a broke twenty-two-year-old with a junkyard shed into a legacy of craftsmanship and empowerment. I didn’t plan to write a ...

Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available.

Learn all the hazards before you invest and borrow hundreds of thousands of dollars to realize your small business dream of becoming a franchise owner in this helpful audio guide.

From generating ideas to gaining your first paying customers, The 7 Day Startup is the bootstrapper's bible for launching your next product.

I’ve written this book because selling your business is quite possibly the biggest financial transaction of your entire life, and you’ve never done it before and will likely never do it again, and you really need to be smart about this. I recently did a quick study on the likelihood that a firm in a particular, narrow vertical would have a successful exit—defined as someone else purchasing, for real money, a majority of your firm’s equity.

How many times have you assumed that you knew somebody and what they were about, only to be completely blindsided when they behave in a way that contradicts everything you thought you knew? We often think we have a fair amount of ability in reading people until the moment when we’re proven wrong. Through a number of exercises and tutorial content, you'll find how to more effectively identify and interpret the behavior of others in order to more fully understand their motivations and intentions.

Are you an aspiring business owner looking to start your dream venture, but feel overwhelmed by the daunting legal formalities and confusing jargon? The LLC Beginner’s Guide is your one-stop resource to help you turn your entrepreneurial aspirations into reality.

Stressaholic explains the impact of chronic stress on the body, mind, and spirit, and shows how a simple shift in mindset can dramatically alter the body's response to stress. Stressaholic shows you how to win the war on stress without limiting your progress by creating an optimal performance pulse of stress and recovery for life. With easy-to-implement tips and real-world examples of individuals and organizations that have turned stress into sustainable drive, Stressaholic will guide you on your journey from exhaustion to enlightenment!

Robert Kelsey's What's Stopping You? has become a self-help classic. His What's Stopping You? books have helped thousands of people worldwide overcome their limiting beliefs and bash through their barriers to success. Now Robert is back to help us defeat the obstacles that stop us achieving more in our everyday lives. Many of us have the greatest of intentions but find ourselves procrastinating, which results in low attainment and frustrated ambitions.

Be Your Best Boss is the audiobook to help entrepreneurially minded professionals seize the opportunity offered by the current economic environment to begin a "second act" in their careers. This complete guide explores the full range of questions and concerns voiced by midcareer entrepreneurs, including: how to get started after a lifetime of having other bosses, risks and rewards of making the entrepreneurial leap, and the drawbacks to starting a business under the constraints of traditional start-up costs.

For years, consumers have been promised a simple, carefree digital future. We could live, work, learn, and play from the comforts of our homes, and have whatever we desire brought to our door with the flick of a finger. Instant communication would bring us together. Technological convenience would give us more time to focus on what really mattered. When the pandemic hit, that future transformed into the present, almost overnight. And the reviews aren't great.

Applying the Business Model Canvas: A Practical Guide for Small Businesses is a book that was written for the entrepreneur trying to come up with a workable new business model. It teaches entrepreneurs using the Socratic Method of asking and answering questions to complete each of the 13 building blocks of the Business Model Canvas and the Value Proposition Model. Through this process, the listener will be able to turn abstract ideas into a practical business model in no time.

Are you sick of your office job? Sick of office politics? Then consider working from home. Discover the benefits of working from home; types of work from home jobs; how to find work from home opportunities; important skills to learn; building your online portfolio; networking online; getting your first paid client; and much more.