Science Research

This book is a scientific expedition to research and explore the enterprise-grade big data appliances with blended OLTP and OLAP capabilities. Enterprise database systems with the aid of big data analytics create an intelligent ecosystem by taming and wrangling the data coming from extreme-disparate sources of structured and unstructured channels with massive parallelization techniques to discover, visualize, predict, and action the patterns and trends of mashups of big data.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

If you want to understand how the mind talks to the rest of the body, you must first grasp how the brain works and how it creates a two-way dialogue. This audiobook is a brief introduction to that subject, while providing sufficient information so that you can understand the role that the mind/ brain plays in directing physical health.

This is a two-book bundle related to blockchain and data analytics! Included in this bundle: Blockchain: Innovative and Modern Financial Framework That Will Revolutionize the Next Digital Economy with Blockchain Technology and Data Analytics: Practical Data Analysis and Statistical Guide to Transform and Evolve Any Business: Leveraging the Power of Data Analytics, Data Science, and Predictive Analytics for Beginners.

Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.

A trailblazing scientist made famous by her favorite primates, Jane Goodall will forever be linked with the chimpanzees that she's studied for over 50 years. A pioneer in scientific research, she revolutionized longstanding views about chimps, forest conservation, and women in scientific fields. This Up Close biography tells the story of how a demure young woman from London went to Africa and changed the world.

Meet the 2024 Nobel Laureates! “NOBEL LAUREATES 2024: The Winners and Their Contributions Simply Explained” provides a straightforward look at the individuals who were honored with the Nobel Prize in 2024. Their contributions are detailed in a clear and engaging manner. This book takes you through the diverse fields of Physics, Chemistry, Medicine, Literature, Peace, and Economic Sciences, and describes how the winner(s) in each category made strides in their respective domains. The 2024 laureates have pushed the boundaries of knowledge across multiple fields, reshaping our ...

Believers is a scientist's answer to attacks on faith by some well-meaning scientists and philosophers. It is a firm rebuke of the "Four Horsemen" - Richard Dawkins, Daniel Dennett, Sam Harris, and Christopher Hitchens - known for writing about religion as something irrational and ultimately harmful. Anthropologist Melvin Konner explores the psychology, development, brain science, evolution, and even genetics of the varied religious impulses we experience as a species.

In June 1960, Alzada Kistner and her husband, David, a promising entomologist, left their 18-month-old daughter in the care of relatives and began what was to be a four month scientific expedition in the Belgian Congo. Three weeks after their arrival, the country was gripped by a violent revolution, trapping the Kistners in its midst. Despite having to face numerous life-threatening situations, the Kistners were not to be dissuaded.

Embark on a riveting journey through the extraordinary life of Marie Curie, the groundbreaking physicist and chemist whose pioneering work in radioactivity transformed science and contributed immeasurably to human progress. Marie Curie was not only the first woman to win a Nobel Prize but also the first person ever to win two in different scientific fields. This compelling biography explores Curie’s relentless pursuit of knowledge, her revolutionary discoveries, and the personal sacrifices she made in the name of science. What You Will Learn Curie’s Early Life and Education: Discover ...

Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in 40 countries. That relentless upward climb has left women feeling stressed out, time starved, and overburdened.

In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

Curious about AI but unsure where to start? Feeling overwhelmed by the rapid pace of AI advancements and left behind with every new trend? You’re not alone. Many aspiring innovators and entrepreneurs share your concerns—seeking a way to leverage AI for productivity and creativity without diving into technical complexities or compromising their values. Conversational Brilliance with ChatGPT is your definitive guide to mastering AI with confidence and ease. This book demystifies artificial intelligence, showing you how to seamlessly integrate it into your life and work.

In the past century, average life expectancies have nearly doubled, and today, for the first time in human history, many people have a realistic chance of living to 80 or beyond. As life expectancy increases, Americans need accurate, scientifically grounded information so that they can take full responsibility for their own latter years. In The Art and Science of Aging Well, Mark E. Williams, MD, discusses the remarkable advances that medical science has made in the field of aging and the steps that people may take to enhance their lives as they age.

The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry, overrun with steroids, human growth hormone injections, and bio-identical hormones, all promoted as cures for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy to celebrity enthusiasts like Oprah.

Every 69 seconds, someone is diagnosed with Alzheimer's disease. Of the top 10 killers, it is the only disease for which there is no cure or treatment. For most people, there is nothing that they can do to fight back. But one family is doing all they can. The DeMoe family has the most devastating form of the disease that there is: early onset Alzheimer's, an inherited genetic mutation that causes the disease in 100 percent of cases, and has a 50 percent chance of being passed onto the next generation.

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.

The lifeblood of any free society is persuasion: changing other people's minds to enable real change. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. People increasingly write each other off instead of seeking to win each other over. In The Persuaders best-selling author Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarisation.

Political Research Design and the Science of Politics offers listeners detailed information about the basic principles and nuances of developing empirical research design procedures to predict and describe political phenomena. In chronicling the predominant approaches used in empirical political research, the strengths and limitations of various research strategies are contrasted. Major controversies in contemporary political science are discussed.