Science Research

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

At the age of 27, Whitney Dafoe was forced to give up his life as a photographer who traveled the world. Bit by bit a mysterious illness stole away the pieces of his life: First, it took the strength of his legs, then his voice, and his ability to eat. The Puzzle Solver follows several years in which he desperately sought answers. Whitney's father, Ron Davis, PhD, a world-class geneticist at Stanford University whose legendary research helped crack the code of DNA, suddenly changed the course of his career in a race against time to cure his son's debilitating condition.

In a research hangar in Virginia, a Unit 51 team studies an ancient but long-dormant virus that can transform human physiology - and turn it into something else.... In the Amazon rain forest, a newly evolving life form known as Subject Z acquires the ability to think conceptually, build elaborate traps, create new carriers - and spawn a new race....

One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.

In a secluded research institute at the cutting edge of science and technology, a team of brilliant minds is embarking on an unprecedented journey into the depths of human behavior. Their creation, the Human Algorithm, is designed to decode the patterns of thought, emotion, and action, mapping the intricate landscapes of the human mind with unparalleled precision. But as the algorithm evolves, it begins to do more than just observe—it engages, influences, and ultimately, questions. The story follows a diverse group of participants, each grappling with their own personal struggles, as they...

Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress.

For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected - and unplanned - ways, but also how we create personality in the first place, communicate it to others, and interpret the world around us.

In May 2020, the publication of a scientific paper on the rejuvenation of rats shook the foundations of the community that studies the possibility of undoing aging. An average epigenetic rejuvenation of 54% of the animals was reported in the article, in addition to the reversal of dozens of biochemical markers of old rats to values typical of young rats. The main developer of the treatment that led to these results was Dr. Harold Katcher, author of The Illusion of Knowledge. The reception of the specialized scientific community to the experiment was shock, with the phrase "it's too good to ...

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Jackson is a Bounty Hunter... ...a Bimbo Bounty Hunter Just talking to a woman makes her lose IQ points, and that's his business! Jackson serves an elite clientele, using his alpha-male powers to turn his bounties into willing, hot and fertile bimbos. This time his target is Katherine Jones, soon to be a former ice queen and dismissive damsel! His goal is to alter her personality, making her the most gorgeous, fit, hottie, willing and able to please his client! Will Katherine enjoy her new role as Bimbo Katie? Well, of course she will!

He was described as one of the only persons smarter than Einstein, by no less than Eugene Wigner, a Nobel-Prize winning physicist, who knew both of them well. He was a polymath who spoke multiple languages and possessed an extraordinary intellect. He could perform complex mathematical calculations in his head, recite entire books verbatim after a single reading, and engage in advanced scientific discussions even as a child. He made groundbreaking contributions to mathematics, physics, economics, and computer science, notably developing the Monte Carlo method for nuclear reactor simulations ...

Dive into a world where the elegance of dressage clashes with the cutting edge of science in Amy Simone's Dressage Divided, the thrilling third book in the Dressage Maverick Series!Clary Voss, inheritor of the prestigious Spurs of Grace, lives by the tenets of precision, control, and classical equestrian art, dedicated to her father's enduring legacy. But the serene calm of her meticulously crafted sanctuary is shattered by Ben Jackson's revolutionary proposal: to bring horse cloning technology to Spurs of Grace in partnership with Texas A&M.Imagine preserving champion bloodlines for ...

From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

Embrace the Change for a Greener Tomorrow You wake up one morning to an unusually warm breeze, and for a moment, you pause. The signs of climate change seem to be all around you, from the erratic weather patterns to the growing chatter in your community about sustainability. You’re not alone in this feeling; many of us grapple with the pressing realities of our changing environment. This book is here to help you make sense of it all. As you read on, you’ll not only discover the vital facts about climate change but also the practical steps you can take to make a meaningful difference. ...

This guide provides critical help to anyone interested in neuromarketing research. It covers basic neuroscience principles as well as a clear and simple description of the pros and cons of each research method currently used to collect neurophysiological data to assess the effectiveness of marketing stimuli. Unlike a traditional textbook, this guide is written by a foremost researcher in neuromarketing and media psychology. Not only do you get the practical information you expect but you will also learn a very successful persuasion theory recently introduced by the author in a new book ...

Who is Sam Sulek—and why is the internet obsessed with his curls, calories, and silence? Calories, Curls, and Controversy dives into the phenomenon of a man who broke every influencer rule and became the most watched lifter on social media. With no motivational speeches, no flashy edits, and no desire to explain himself, Sulek has amassed millions of views with nothing but raw gym footage, candy-fueled bulks, and emotionless reps. This book explores the full scope of his impact—from his Ohio diving days to becoming the “dead-eyed” face of the algorithm’s favorite lifter. Every ...

Extraterrestrials finally show their faces. Can one investigator use their technology to stop WWIII from destroying humanity? Dallas, 2072. Jack Slater has been piecing together evidence of alien visits for years. So as the head of a fully funded UFO research team, he’s excited to give an interview to a cute journalist about his unusual job. But when a real-life spaceship appears outside his window and beams in a powerful probe, only his split-second action saves them from an unknown threat. Believing the vessel may have been trying to issue a warning, Jack searches for more clues to the ...

In this updated edition, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the listener on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further—showing the methods and details behind asking questions—from the words themselves to the interviewer's actions and how they influence an interview.