Science Research

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.

While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.

Pax, a cunning street rat without a class, navigates life in a city constantly threatened by monstrous beast waves. He's dedicated to keeping his crew safe and fed, especially after his family vanished without a trace. But when his best friend is captured, Pax risks it all—even his freedom—on the eve of the Awakening.

In May 2020, the publication of a scientific paper on the rejuvenation of rats shook the foundations of the community that studies the possibility of undoing aging. An average epigenetic rejuvenation of 54% of the animals was reported in the article, in addition to the reversal of dozens of biochemical markers of old rats to values typical of young rats. The main developer of the treatment that led to these results was Dr. Harold Katcher, author of The Illusion of Knowledge. The reception of the specialized scientific community to the experiment was shock, with the phrase "it's too good to ...

What does it actually mean to be rational? Not Hollywood-style "rational", where you forsake all human feeling to embrace Cold Hard Logic, but where you make good decisions, even when it's hard; where you reason well, even in the face of massive uncertainty; where you recognize and make full use of your fuzzy intuitions and emotions, rather than trying to discard them. In Rationality: From AI to Zombies, Eliezer Yudkowsky explains the science underlying human irrationality with a mix of fables, argumentative essays, and personal vignettes.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

Written with the intent of creating an entry-level report concerning the core principles of the Law of One and Confederation philosophy in general, this book takes the listener through a discussion of Law of One principles such as unity, free will, love, light, and polarity. It then works with the Confederation version of the concept that each person has an energy body with seven chakras. It discusses this concept and its implications for the seeker, chakra by chakra. It turns the player into a Player!

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

Unlock the mysteries of life after death and explore the enlightening discoveries of a private investigator's 15-year investigation. This book is a comprehensive resource answering 150 of the most crucial questions about what happens when we die. Now you can delve into the life-changing insights we learn from near-death experiences, after-death communications, spirit contact through mediums, past lives, past-life memories, past-life and between-lives regressions, out-of-body experiences, soul pre-birth planning, dream visitations, shared-death experiences, and so much more.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

In her groundbreaking and best-selling book Animals in Translation, Temple Grandin drew on her own experience with autism as well as her distinguished career as an animal scientist to deliver extraordinary insights into how animals think, act, and feel. Now she builds on those insights to show us how to give our animals the best and happiest life - on their terms, not ours. Animals Make Us Human is the culmination of almost thirty years of research, experimentation, and experience.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

In a research hangar in Virginia, a Unit 51 team studies an ancient but long-dormant virus that can transform human physiology - and turn it into something else.... In the Amazon rain forest, a newly evolving life form known as Subject Z acquires the ability to think conceptually, build elaborate traps, create new carriers - and spawn a new race....

Did you know that humans have only been able to study five percent of the universe? The other 95 percent of our universe is invisible! There are several parts of the universe that we haven't seen yet, as light from there hasn't reached us yet! If the mechanisms of space pique your interest, you have come to the right place.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

For generations, salespeople have possessed a well-defined reputation as being outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machines, they struggle with a secret fear of prospecting. Whether on the phone, in person, online, or in front of groups, initiating contact with prospective buyers causes discomfort and distress. So, they avoid it. Instead of making calls, they make excuses. It’s a costly trade-off.

In his eye-opening new book, Perv, the award-winning columnist and psychologist Jesse Bering argues that we are all sexual deviants on one level or another. As Bering takes us into the lives of a woman who falls madly in love with the Eiffel Tower, a young man addicted to seductive sneezes, and a pair of deeply affectionate identical twins, among others, he challenges us to move beyond our judgments and attitudes toward "deviant" sex and consider the alternative: What would happen if we rise above our fears and revulsions and accepted our true natures?

Once a brilliant scientist, Griffin has been gradually consumed by his research. When he finally achieves his goal, the final result is his departure from humanity. He feels no remorse in using his invisibility to gratify his increasing desires. As he gradually loses his mind, it is hard to determine if it is a result of his chemical concoction, or just a continuation of his moral decline.

From early childhood, Dr. Hannah Mumby has loved wildlife, especially elephants. Her first wild elephant sighting at 24 changed the course of her life. Since then, she has devoted herself to studying these incredible animals and educating humanity about them. Hannah's field work has taken her around the world, where she has studied many elephant groups, including both orphaned elephants and the solitary elephant males. These remarkable animals have so much to teach us, Mumby argues, and Elephants takes listeners into their world as never before.

Contains the complete text of Albert Pikes never-before-published esoteric study of the symbols of Blue Lodge Degrees. Subjects include "The Compasses and the Square", "The Weapons and Blows of the Assassins", "The Three Grips", "The Substitute for the Masters Word", "The 47th Problem of Euclid", "The Truth", "Is the Cable-tow a Symbol?", "Corner Stones", "The Ladder of Jacob", "Tubal Cain", "Shibboleth", and "Solomon and Hiram".