Science Research

The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry, overrun with steroids, human growth hormone injections, and bio-identical hormones, all promoted as cures for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy to celebrity enthusiasts like Oprah.

In this essential and timely book, behavioral scientists Sanders and Hume demonstrate the astonishing reach of our social networks, and why we need to reclaim their power to effect positive change in our professional and private lives. The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier?

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

Hundreds of deadly miles stand between Kate and her sister fighting for her life back home. Kate fights through the desperate people and a terrain that becomes more treacherous by the day. No longer waiting to be rescued, Alisa braves the powerful cabal that has taken over their small town and risks her own life to protect the innocent. The sisters can’t give up. They won’t. No matter the cost.

Every 69 seconds, someone is diagnosed with Alzheimer's disease. Of the top 10 killers, it is the only disease for which there is no cure or treatment. For most people, there is nothing that they can do to fight back. But one family is doing all they can. The DeMoe family has the most devastating form of the disease that there is: early onset Alzheimer's, an inherited genetic mutation that causes the disease in 100 percent of cases, and has a 50 percent chance of being passed onto the next generation.

Political Research Design and the Science of Politics offers listeners detailed information about the basic principles and nuances of developing empirical research design procedures to predict and describe political phenomena. In chronicling the predominant approaches used in empirical political research, the strengths and limitations of various research strategies are contrasted. Major controversies in contemporary political science are discussed.

Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in 40 countries. That relentless upward climb has left women feeling stressed out, time starved, and overburdened.

Embark on a riveting journey through the extraordinary life of Marie Curie, the groundbreaking physicist and chemist whose pioneering work in radioactivity transformed science and contributed immeasurably to human progress. Marie Curie was not only the first woman to win a Nobel Prize but also the first person ever to win two in different scientific fields. This compelling biography explores Curie’s relentless pursuit of knowledge, her revolutionary discoveries, and the personal sacrifices she made in the name of science. What You Will Learn Curie’s Early Life and Education: Discover ...

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.

Now she returns with a bracing new novel, at once an intricate mystery and a rich human drama set in the high-stakes atmosphere of a prestigious research institute in Cambridge, Massachusetts.Sandy Glass, a charismatic publicity-seeking oncologist, and Marion Mendelssohn, a pure, exacting scientist, are codirectors of a lab at the Philpott Institute dedicated to cancer research and desperately in need of a grant.

How would you like to be given a new identity to live by and then removed from your sisters and brothers—never to be legally permitted to contact them again—even upon your deathbed? This is just one of many examples of red tape adoptees are forced to contend with. This book reveals the making of the current child welfare system. The pioneers who built and profited from the industry continue to deny adoptees access to documents that could lead them back to their families. This book protects you against adoption profiteers and traffickers who profess God is on their side.

As the former chief scientist of Express Scripts, a Fortune 25 health-care company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.

Ever wonder how we know what we know? Especially in medical research? How do we know that some diets are probably more healthful than others? How do we know that smoking is likely to cause lung cancer? You might be surprised to learn that it's not all about scientists doing experiments in labs. Much of what we know comes from population sciences. And epidemiology is the mother of all population health sciences! Nothing To Do With Skin is an introduction to the science of population epidemiology, written by a well known, award winning, senior epidemiologist. The book is written for the ...

We all need to understand the issues surrounding the controversial topic of GMOs for the sake of our health, our families, and the security of the food chain of our planet. Our very future may depend on it. This first volume in a five book series is the introduction you've been looking for.

Research One discovered, in suspended animation, a race of giants on the moon. Are they alive? Who are they? Where did they come from? Why were they experimenting with life on Earth?

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“Guide makes using AI seem easy” - Amazon Review “A Plotser’s Perfect Brainstorming Partner” - Amazon Review “Made me a romance writing AI ninja!” - Amazon Review Romance writers, take your romance writing to the next level with Artificial Intelligence and this guide from a USA Today Bestselling romance author of over 80+ romance novels. Hi, I’m author Rachelle Ayala, a prolific author and writing coach with my Romance In A Month method, and I’m here to lead you through the wonderful world of AI (Artificial Intelligence). I’ll show you the importance of prompting and how...

Have you ever wondered what the metaverse, the blockchain, cryptocurrencies, NFTs, DeFi, and virtual reality are? Do these words even mean anything to you? Are they likely to ever impact your life? Well, this is what this book sets out to explore.

This paper explores the research areas of Quantum Computing, and the real-life applications in which this new field of research can transform human lives on earth. We first introduce the idea of Quantum Computing and how it is different from traditional computing, then we highlight main application areas and use cases of quantum technologies that will enhance people life and turn many experiments that had never been feasible before into a handy undertaking. The purpose of this paper is to emphasize the importance of Quantum Computing as a research area and the promising life changing ...

The lifeblood of any free society is persuasion: changing other people's minds to enable real change. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. People increasingly write each other off instead of seeking to win each other over. In The Persuaders best-selling author Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarisation.

The concepts in Neurology of Suggestion series are key to human transformation. These concepts start with traditional direct hypnosis methods and indirect suggestion hypnotherapy then incorporates recent findings in mind/body health, modern neuroscience, artificial intelligence, and a touch of Tibetan Buddhism. Our goal was to find a comprehensive transformation technology that is logical, science-based, but easy to master quickly.