Science Research

Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.

From early childhood, Dr. Hannah Mumby has loved wildlife, especially elephants. Her first wild elephant sighting at 24 changed the course of her life. Since then, she has devoted herself to studying these incredible animals and educating humanity about them. Hannah's field work has taken her around the world, where she has studied many elephant groups, including both orphaned elephants and the solitary elephant males. These remarkable animals have so much to teach us, Mumby argues, and Elephants takes listeners into their world as never before.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.

This book gives listeners access to the wide world of sex-specific medical issues as they play out in the research labs and doctor’s offices—and how women pay the price, with a close look at the impact that has on minority populations. It has been challenging to get individual researchers and practitioners to accept this, as well as research and medical institutions and manufacturers of medications and devices. The journey towards equal treatment and the understanding of sex and gender differences in prevention, diagnosis, and treatment is still unfolding.

Two books in one - use the power of analytics and probability to discover what your target customers are thinking and how to use that as an edge in identifying solutions and strategies to help you move forward. Includes: Analytics and Probability.

A critical assessment of medical research, first published in 1977.

Note: If you already bought SFS1 science fiction short stories, don't buy this. A scientist develops a way to look into your past lives, but some groups decide use this beyond simple research. Will his legacy be one of scientific achievement, or only destruction?

Unlock the mysteries of the sky with "Investigating UFOs," a captivating exploration that takes you deep into the heart of one of humanity's most intriguing phenomena. Delve into the intricacies of UFO investigations and discover what lies beyond the myths that have fascinated and perplexed generations. Beginning with a foundation in the history of noteworthy sightings, "Investigating UFOs" guides you through the nuanced world of UFO research. Learn how science rises to the challenge with meticulous methods, applying hypothesis formation, evidence gathering, and peer review to make sense of...

As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations - from traditional businesses to tech start-ups - direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways.

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers.

This boxed set includes Alpha Wolf, Lone Wolf, Rabid Wolf and Bad Wolf.

Step into a new era of well-being with herbal and natural remedies that offer proven solutions to your health challenges without the hassles of modern pharmaceuticals. Transform Your Tomorrow, Today: Discover the secrets of herbal and natural remedies and step into a healthier life without delays!

UPDATE- After receiving a lot of positive feedback, we are released an updated edition with more information and minor corrections. All the best! A book on cracking the CSIR-UGC National Eligibility Test for Research Assistantship and Lectureship in India. This book covers 51 tips on preparation, book-choices, online materials and last minute tips for the examination. Most tips have sub-tips for greater clarification, including 'Unlucky 13 bad habits an aspirant should never have', '12- A dozen pro-tips' and memorization techniques. For each of the sections in the syllabus, there is a short...

“I am opposed to heart disease and cancer the way one is opposed to sin.” With that as her battle cry, health activist and philanthropist Mary Woodard Lasker had a singular goal: saving lives by increasing medical research. Together with her husband, advertising genius Albert, they created the Lasker Foundation, bestowing the Lasker Awards. But the real increase in medical research funding occurred when Mary discovered a revolutionary source: the federal government. “I’m just a catalytic agent,” she would insist, while she tirelessly lobbied Congress and presidents alike.

In the past century, average life expectancies have nearly doubled, and today, for the first time in human history, many people have a realistic chance of living to 80 or beyond. As life expectancy increases, Americans need accurate, scientifically grounded information so that they can take full responsibility for their own latter years. In The Art and Science of Aging Well, Mark E. Williams, MD, discusses the remarkable advances that medical science has made in the field of aging and the steps that people may take to enhance their lives as they age.

When it comes to science, Charlie seems to know everything. He hopes to fix the world someday, using his gift to help the sick. But science and medicine are about a lot more than books and labs. A chance to study with a world-famous scientist leads Charlie to an unexpected education- an education about money, sex, power, and politics. Will Charlie and his idealism survive? Dr. Vanessa Carter had all the promise in the world. She was going to cure cancer. But her life changed when she fell in love with a popular postdoc, and she hitched her wagon to a star. That was years ago, and even the ...

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

We evolved for a particular environment, but our rapid social advances and mushrooming populations have created a bewildering new world. On the timescale of this dizzying change, evolution has effectively stopped, and we must rely on what has gotten us this far. By retracing the path that our distant ancestors took to get here, we can understand the stunning abilities and glaring weaknesses which we have inherited.

With over 130 unique, ready-to-use prompts confidentially designed for the legal industry, this book is your exclusive guide to integrating AI into your legal practice. Each concealed prompt is tailored to classified situations you might face in your profession and can be customized to align with your specific, secretive needs.