Science Research

Two books in one - use the power of analytics and probability to discover what your target customers are thinking and how to use that as an edge in identifying solutions and strategies to help you move forward. Includes: Analytics and Probability.

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers.

From intelligence to emotion, for centuries science has told us that men and women are fundamentally different. But this is not the whole story. Shedding light on controversial research and investigating the ferocious gender wars in biology, psychology and anthropology, Angela Saini takes listeners on an eye-opening journey to uncover how women are being rediscovered. She explores what these revelations mean for us as individuals and as a society, revealing an alternative view of science in which women are included rather than excluded.

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.

SPOOKED A group of Sasquatch Researchers head out on a huge expedition.They take along state of the art equipment with the intentions to prove Bigfoot's existence. The first stop is a placed known as Toms Mountain.Here the team encounters a family of Sasquatch that want them out of the area. The research team manages to collect some evidence but ultimately decide to continue their expedition and venture to other locations. During the expedition they have several more encounters and face many dangerous in their quest to gather undeniable evidence of sasquatch.

Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

Note: If you already bought SFS1 science fiction short stories, don't buy this. A scientist develops a way to look into your past lives, but some groups decide use this beyond simple research. Will his legacy be one of scientific achievement, or only destruction?

Did you know that humans have only been able to study five percent of the universe? The other 95 percent of our universe is invisible! There are several parts of the universe that we haven't seen yet, as light from there hasn't reached us yet! If the mechanisms of space pique your interest, you have come to the right place.

“I am opposed to heart disease and cancer the way one is opposed to sin.” With that as her battle cry, health activist and philanthropist Mary Woodard Lasker had a singular goal: saving lives by increasing medical research. Together with her husband, advertising genius Albert, they created the Lasker Foundation, bestowing the Lasker Awards. But the real increase in medical research funding occurred when Mary discovered a revolutionary source: the federal government. “I’m just a catalytic agent,” she would insist, while she tirelessly lobbied Congress and presidents alike.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Unlock the mysteries of the sky with "Investigating UFOs," a captivating exploration that takes you deep into the heart of one of humanity's most intriguing phenomena. Delve into the intricacies of UFO investigations and discover what lies beyond the myths that have fascinated and perplexed generations. Beginning with a foundation in the history of noteworthy sightings, "Investigating UFOs" guides you through the nuanced world of UFO research. Learn how science rises to the challenge with meticulous methods, applying hypothesis formation, evidence gathering, and peer review to make sense of...

UPDATE- After receiving a lot of positive feedback, we are released an updated edition with more information and minor corrections. All the best! A book on cracking the CSIR-UGC National Eligibility Test for Research Assistantship and Lectureship in India. This book covers 51 tips on preparation, book-choices, online materials and last minute tips for the examination. Most tips have sub-tips for greater clarification, including 'Unlucky 13 bad habits an aspirant should never have', '12- A dozen pro-tips' and memorization techniques. For each of the sections in the syllabus, there is a short...

Big Message Big Mission is part of the Women Innovators series published by Women Innovators Publishing and features 9 unique and diverse stories from women who have created a life and career based on a big message and bigger mission. Through an interview process, each woman was asked to define why she started her mission and how she can expand her message through this book.

In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world. Characteristically brilliant and timely, Renaissance Nation is a thrilling account of Ireland’s vertiginous rise and a timely exploration of its conflicted present, where stark decisions await the next generation of would-be revolutionaries.

When it comes to science, Charlie seems to know everything. He hopes to fix the world someday, using his gift to help the sick. But science and medicine are about a lot more than books and labs. A chance to study with a world-famous scientist leads Charlie to an unexpected education- an education about money, sex, power, and politics. Will Charlie and his idealism survive? Dr. Vanessa Carter had all the promise in the world. She was going to cure cancer. But her life changed when she fell in love with a popular postdoc, and she hitched her wagon to a star. That was years ago, and even the ...

Pax, the audacious street rat turned mage, leads his eclectic crew into the heart of the Northern Purge—a wilderness expedition teeming with monsters and political adversaries. They develop their forbidden elemental powers in a race to gain power before their adversaries can destroy them. A frantic search unearths the ancient light mage headquarters, a trove full of treasures and fraught with dangers.

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior.

As more of us live longer, the fear of an old age devastated by brain diseases like dementia is growing. Many people are already facing the challenges posed by these progressive and terminal conditions, whether in person or because they are caring for loved ones. Dementia is now the fifth most common cause of death across the world. It is a small wonder that understanding, preventing, and finally curing these illnesses is now a global priority.

Purpose of the Book: Train Your Brain for a Healthier and Happier Life I have written this book to inspire you to discover the remarkable potential of your brain and mind with simple yet powerful words in a storytelling and conversational style. With over five decades of research and experimentation in cognitive science, as well as collaboration with leading experts in neuroscience, psychiatry, endocrinology, and metabolic health, I have crafted this book to share a holistic approach to enhancing mental performance, cognitive reserves, and well-being. The human brain is a dynamic, adaptive ...