Science Research

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

The Secret Commonwealth of Elves, Fauns & Fairies is an extraordinary journey into the hidden folklore and mysticism of Scotland’s magical realms. Written by Reverend Robert Kirk in the late 17th century, this classic text dives into the secret lives of supernatural beings said to inhabit the Highlands—elves, fauns, fairies, and other mysterious entities that coexisted with humanity just beyond the visible world. Kirk’s observations capture the beliefs, sightings, and stories of these entities, revealing a world rich with wonder, superstition, and spiritual insights.

In a research hangar in Virginia, a Unit 51 team studies an ancient but long-dormant virus that can transform human physiology - and turn it into something else.... In the Amazon rain forest, a newly evolving life form known as Subject Z acquires the ability to think conceptually, build elaborate traps, create new carriers - and spawn a new race....

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

A long life in a healthy, vigorous, youthful body has always been one of humanity's greatest dreams. Recent progress in genetic manipulations and calorie-restricted diets in laboratory animals hold forth the promise that someday science will enable us to exert total control over our own biological aging.

In a secluded research institute at the cutting edge of science and technology, a team of brilliant minds is embarking on an unprecedented journey into the depths of human behavior. Their creation, the Human Algorithm, is designed to decode the patterns of thought, emotion, and action, mapping the intricate landscapes of the human mind with unparalleled precision. But as the algorithm evolves, it begins to do more than just observe—it engages, influences, and ultimately, questions. The story follows a diverse group of participants, each grappling with their own personal struggles, as they...

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

The aim of this book is to critically revisit the roots of the global participatory research movement and its practical elaboration in the Indian context. It explores early theoretical, conceptual and methodological innovations of participatory research and revisits its relevance in current development and political contexts. It explores the work of PRIA in participatory research and draws on writings of 17 renowned researchers, educationists and practitioners, who are close associates of PRIA.The book provides a historical perspective of participatory research as a critique of monopolistic...

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Pax and his friends are trapped in a deadly game, posing as empire loyalists in a double life secretly supporting the rebellion. Under the scrutiny of the empire’s elite, they collect crucial intel and perfect their formidable taming magic. But their deception is a precarious tightrope walk. When their cover is blown, Pax and his crew must escape with their crucial magic to the rebel headquarters.

In this updated edition, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the listener on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further—showing the methods and details behind asking questions—from the words themselves to the interviewer's actions and how they influence an interview.

We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms - big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the "curse of bigness" can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself.

Once a brilliant scientist, Griffin has been gradually consumed by his research. When he finally achieves his goal, the final result is his departure from humanity. He feels no remorse in using his invisibility to gratify his increasing desires. As he gradually loses his mind, it is hard to determine if it is a result of his chemical concoction, or just a continuation of his moral decline.

Contains the complete text of Albert Pikes never-before-published esoteric study of the symbols of Blue Lodge Degrees. Subjects include "The Compasses and the Square", "The Weapons and Blows of the Assassins", "The Three Grips", "The Substitute for the Masters Word", "The 47th Problem of Euclid", "The Truth", "Is the Cable-tow a Symbol?", "Corner Stones", "The Ladder of Jacob", "Tubal Cain", "Shibboleth", and "Solomon and Hiram".

Engaging users is essential to every area of online business... Discover everything you need to know to make sure that happens. Are you considering a career in UX design? Or maybe you collaborate with UX designers and don’t fully understand what it is they do…It’s a field that flummoxes many people because it’s such a fast-growing industry, and if you have no background in design, it can seem like an intimidating field to break into.

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

He was described as one of the only persons smarter than Einstein, by no less than Eugene Wigner, a Nobel-Prize winning physicist, who knew both of them well. He was a polymath who spoke multiple languages and possessed an extraordinary intellect. He could perform complex mathematical calculations in his head, recite entire books verbatim after a single reading, and engage in advanced scientific discussions even as a child. He made groundbreaking contributions to mathematics, physics, economics, and computer science, notably developing the Monte Carlo method for nuclear reactor simulations ...

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

What does it actually mean to be rational? Not Hollywood-style "rational", where you forsake all human feeling to embrace Cold Hard Logic, but where you make good decisions, even when it's hard; where you reason well, even in the face of massive uncertainty; where you recognize and make full use of your fuzzy intuitions and emotions, rather than trying to discard them. In Rationality: From AI to Zombies, Eliezer Yudkowsky explains the science underlying human irrationality with a mix of fables, argumentative essays, and personal vignettes.

Sandy Glass, a charismatic publicity-seeking oncologist, and Marion Mendelssohn, a pure, exacting scientist, are codirectors of a lab at the Philpott Institute dedicated to cancer research and desperately in need of a grant. Both mentors and supervisors of their young postdoctoral proteges, Glass and Mendelssohn demand dedication and obedience in a competitive environment where funding is scarce and results elusive.