Science Research

By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.

When author Kate Strachnyi wanted to learn more about data science, she went straight to the source. In a series of more than twenty interviews, she asks leading data scientists questions about starting in the field and the future of the industry. With their stories, learn about the many different positions available for data scientists, the criteria recruiters look for when hiring, the best options for building your portfolio, the recruitment and interviewing process, the typical workday for a data scientist, the changing industry and its impact on other industries, the wide variety of ...

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.

Unlock muscle growth through recovery, not exhaustion. In Beyond the Pump, you’ll discover the radical, evidence-backed system pioneered by Mike Mentzer—an approach that shattered the myths of volume training and reshaped bodybuilding’s core assumptions. With surgical clarity and zero fluff, this book explains how growth actually happens after you leave the gym—and why most lifters interrupt it with chronic overtraining. Drawing on decades of clinical insight and real-world case studies, this no-nonsense guide exposes why muscles don’t read volume, how hormonal health collapses ...

Exploring the initial stages of psychedelic study in Europe and America, Thomas Hatsis offers a full history of the psychedelic-fueled revolution in healing and consciousness expansion that blossomed in the 1950s - the first “golden age” of psychedelic research. Revealing LSD as a “wonder child” rather than Albert Hofmann’s infamous “problem child”, the author focuses on the extensive studies with LSD that took place in the ’50s.

Step into a new era of well-being with herbal and natural remedies that offer proven solutions to your health challenges without the hassles of modern pharmaceuticals. Transform Your Tomorrow, Today: Discover the secrets of herbal and natural remedies and step into a healthier life without delays!

After the last shots of World War II were fired and the process of rebuilding Germany and Europe began, the Western Allies and the Soviet Union each tried to obtain the services of the Third Reich's leading scientists, especially those involved in rocketry, missile technology, and aerospace research.

Step into a world of sensory wonder and embrace the transformative power of nature with "Essence of Healing," your comprehensive guide to the art and science of aromatherapy. Journey through this soul-enriching eBook, where ancient wisdom meets modern wellness practices, crafting an experience that's as enlightening as it is grounding. Unlock the secrets held by essential oils as you explore their origins and dive deep into the intricacies of extraction and preservation. Each chapter unfolds layers of knowledge, offering a lavish exploration of aromatic botanicals—discover how the ...

In the past century, average life expectancies have nearly doubled, and today, for the first time in human history, many people have a realistic chance of living to 80 or beyond. As life expectancy increases, Americans need accurate, scientifically grounded information so that they can take full responsibility for their own latter years. In The Art and Science of Aging Well, Mark E. Williams, MD, discusses the remarkable advances that medical science has made in the field of aging and the steps that people may take to enhance their lives as they age.

Listen as descriptions of human physiology are illustrated in the eBook edition with 80 panel paintings by Philip James ROI. A viscous surface of pulped and washed colour interprets the intricate framework of muscles, arteries, bone and soft tissue, all infused with an internal dynamic of potent nervous energy. First published in 2001, the volume carried 80 colour plates of art works with descriptions of the location and function of portrayed parts.

The Researcher's Bible provides a short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, leisure, recreation, and tourism. It is an ideal supplement to a more detailed text on research methods and a guide to choose which research methods to use in a study. It also provides an explanation of different options for company owners and managers of organizations, who might want to do research or hire a research company to conduct a study for them.

Frankie finds that the bonobos she's studying are as complex as the humans she's working alongside. Their personalities are strong and distinct, and reigning over it all is Mama, the commanding, matriarchal leader of the group. Frankie comes to know the bonobos and to further develop her groundbreaking theory with the help of her research partner, a man with a complicated past and perhaps a place in her future. And then something changes everything, and the lines that divide them - between subject and scientist, between colleague and companion - begin to blur.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.

What’s Beneath the Red Dust Can Kill Deep beneath the Australian Outback, a forgotten bacteria lies dormant—forgotten by humanity and the ones who swore to remember it. Hidden for centuries, it’s about to resurface, and the world isn’t ready. Poppy Geordanis thought her new job as head chef at a remote research station would be a dream come true: a chance to escape family pressure, explore her culinary passion, and live off the grid. But twenty floors underground, her dream turns into a nightmare. When an armed mercenary force invades the station, Poppy is thrown into a deadly game ...

A trailblazing scientist made famous by her favorite primates, Jane Goodall will forever be linked with the chimpanzees that she's studied for over 50 years. A pioneer in scientific research, she revolutionized longstanding views about chimps, forest conservation, and women in scientific fields. This Up Close biography tells the story of how a demure young woman from London went to Africa and changed the world.

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

Armed with unprecedented access to Edison's workshop diaries, notebooks, and letters, Israel brings fresh insights into how the inventor's creative mind worked. For the first time, much attention is devoted to his early family life in Ohio and Michigan, where the young Edison honed his entrepreneurial sense and eye for innovation as a newsstand owner and editor of a weekly newspaper. These experiences underscore the inventor's later successes with new resonance and pathos.

Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and the citizenry fumes, the more things seem to remain the same. White House Burning looks squarely at the burgeoning national debt and proposes to defuse its threat to our well-being without forcing struggling middle-class families and the elderly into poverty.

This boxed set includes Alpha Wolf, Lone Wolf, Rabid Wolf and Bad Wolf.