Science Research

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

Soccer Coaching: The Science of Soccer Analytics takes readers on an immersive journey into the world of soccer analytics, where data and technology collide with the passion and artistry of the beautiful game. This comprehensive guide is designed for soccer enthusiasts, coaches, players, and analysts alike, providing a thorough exploration of the methodologies, applications, and future trends in soccer analytics. Discover how data-driven insights can revolutionize player performance evaluation, tactical analysis, and injury prevention. From understanding the intricacies of tracking data to ...

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.

We evolved for a particular environment, but our rapid social advances and mushrooming populations have created a bewildering new world. On the timescale of this dizzying change, evolution has effectively stopped, and we must rely on what has gotten us this far. By retracing the path that our distant ancestors took to get here, we can understand the stunning abilities and glaring weaknesses which we have inherited.

Step into a new era of well-being with herbal and natural remedies that offer proven solutions to your health challenges without the hassles of modern pharmaceuticals. Transform Your Tomorrow, Today: Discover the secrets of herbal and natural remedies and step into a healthier life without delays!

As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations - from traditional businesses to tech start-ups - direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways.

He was described as one of the only person smarter than Einstein, by no less than Eugene Wigner, a Nobel-Prize winning physicist, who knew both of them well. He was a polymath who spoke multiple languages and possessed an extraordinary intellect. He could perform complex mathematical calculations in his head, recite entire books verbatim after a single reading, and engage in advanced scientific discussions even as a child. He made groundbreaking contributions to mathematics, physics, economics, and computer science, notably developing the Monte Carlo method for nuclear reactor simulations ...

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.

A practical guide to catfish farming Business.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.

There are demands for research activity in the biomedical sciences and the process of planning, funding, permissions, data acquisition, analysis, and writing of the research article often seems problematic for the new and often even for the experienced researcher. Many may also wonder what actually happens after the paper is submitted, how their work is handled through the editorial process, and what may influence the decision for acceptance or rejection. Thus, there are numerous issues in the many phases from idea to publication. The purpose of this book series is to guide you through the ...

There is much that we can neither predict nor control—but we can significantly improve our odds of favorable outcomes in both work and life. By developing an intuitive understanding of risk, chance, and uncertainty, we can harness the power of the randomness all around us to positively impact our lives.

Tales of My Ancestors is like watching the History Channel broadcast via "The Twilight Zone." It will take you on a journey through time with historical figures like Bat Masterson, Queen Elizabeth, General Dwight D. Eisenhower, Cochise, Saint Margaret of Scotland, and players from the last Chicago Cubs team to win a World Series. You'll be there to witness the Salem Witch Trials, the Civil War, the signing of the Magna Carta, and the first steps onto colonial American soil. You'll run into William the Conqueror and a pale horse of death, learn how Shakespeare might have been inspired to ...

How would you like to be given a new identity to live by and then removed from your sisters and brothers—never to be legally permitted to contact them again—even upon your deathbed? This is just one of many examples of red tape adoptees are forced to contend with. This book reveals the making of the current child welfare system. The pioneers who built and profited from the industry continue to deny adoptees access to documents that could lead them back to their families. This book protects you against adoption profiteers and traffickers who profess God is on their side.

Uncover the ultimate journey into the captivating world of Bigfoot with "Tracking Giants." This comprehensive eBook delves into the rich intersection of folklore, research, and digital communities, offering an unprecedented exploration of one of the most intriguing mysteries in the world. Begin your adventure with a look into the enduring fascination with Bigfoot and discover how digital platforms are breathing new life into this age-old enigma. Navigate through the landscape of Bigfoot research as you learn about the key organizations that spearhead these investigations. From their goals ...

Exploring the initial stages of psychedelic study in Europe and America, Thomas Hatsis offers a full history of the psychedelic-fueled revolution in healing and consciousness expansion that blossomed in the 1950s - the first “golden age” of psychedelic research. Revealing LSD as a “wonder child” rather than Albert Hofmann’s infamous “problem child”, the author focuses on the extensive studies with LSD that took place in the ’50s.

Believers is a scientist's answer to attacks on faith by some well-meaning scientists and philosophers. It is a firm rebuke of the "Four Horsemen" - Richard Dawkins, Daniel Dennett, Sam Harris, and Christopher Hitchens - known for writing about religion as something irrational and ultimately harmful. Anthropologist Melvin Konner explores the psychology, development, brain science, evolution, and even genetics of the varied religious impulses we experience as a species.

With over 130 unique, ready-to-use prompts confidentially designed for the legal industry, this book is your exclusive guide to integrating AI into your legal practice. Each concealed prompt is tailored to classified situations you might face in your profession and can be customized to align with your specific, secretive needs.