Science Research

At thirty-seven, Dr. Stephanie Cacioppo was content to be single. She was fulfilled by her work on the neuroscience of romantic love—how finding and growing with a partner literally reshapes our brains. That was, until she met the foremost neuroscientist of loneliness. A whirlwind romance led to marriage, to sharing an office at the University of Chicago. After seven years of being inseparable at work and home, she lost her beloved husband following a devastating battle with cancer.

Pax, the audacious street rat turned mage, leads his eclectic crew into the heart of the Northern Purge—a wilderness expedition teeming with monsters and political adversaries. They develop their forbidden elemental powers in a race to gain power before their adversaries can destroy them. A frantic search unearths the ancient light mage headquarters, a trove full of treasures and fraught with dangers.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

Engaging users is essential to every area of online business... Discover everything you need to know to make sure that happens. Are you considering a career in UX design? Or maybe you collaborate with UX designers and don’t fully understand what it is they do…It’s a field that flummoxes many people because it’s such a fast-growing industry, and if you have no background in design, it can seem like an intimidating field to break into.

This guide provides critical help to anyone interested in neuromarketing research. It covers basic neuroscience principles as well as a clear and simple description of the pros and cons of each research method currently used to collect neurophysiological data to assess the effectiveness of marketing stimuli. Unlike a traditional textbook, this guide is written by a foremost researcher in neuromarketing and media psychology. Not only do you get the practical information you expect but you will also learn a very successful persuasion theory recently introduced by the author in a new book ...

At the age of 27, Whitney Dafoe was forced to give up his life as a photographer who traveled the world. Bit by bit a mysterious illness stole away the pieces of his life: First, it took the strength of his legs, then his voice, and his ability to eat. The Puzzle Solver follows several years in which he desperately sought answers. Whitney's father, Ron Davis, PhD, a world-class geneticist at Stanford University whose legendary research helped crack the code of DNA, suddenly changed the course of his career in a race against time to cure his son's debilitating condition.

How can a blind person learn to see with her tongue or a deaf person learn to hear with his skin? What does a baby born without a nose tell us about our sensory machinery? Might we someday control a robot with our thoughts? And what does any of this have to do with why we dream? The answers to these questions are not right in front of our eyes; they're right behind our eyes. This book is not simply about what the brain is but what it does. Covering decades of research to the present day, Livewired also presents new findings from Eagleman's own research.

One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Encounters at the Heart of the World concerns the Mandan Indians, iconic Plains people whose teeming, busy towns on the upper Missouri River were, for centuries, at the center of the North American universe. We know of them mostly because Lewis and Clark spent the winter of 1804-1805 with them, but why don't we know more? Who were they really? In this extraordinary book, Elizabeth A. Fenn retrieves their history by piecing together important new discoveries in archaeology, anthropology, geology, climatology, epidemiology, and nutritional science.

5X Best-Selling & Award-Winning Author and Podcaster; Leadership, HR, Innovation, Future of Work, & Culture Global Thought Leader; Chair/Professor of Organizational Leadership; Change/OD/HR/Social Impact Consultant; Ranked in the top 20 of global researchers in the following topic areas - "Future of Work," "Global Leadership," "Organizational Development, "Public Service Motivation," and "Social Impact" (Google Scholar); ScholarGPS has ranked him the #18 scholar in the world for job satisfaction research. The Art and Science of Organizational Leadership provides actionable frameworks to ...

"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.

An audacious street rat, Pax scrambles to develop powerful and forbidden magic before his enemies can capture and ruin him. A monstrous beast, capable of shattering the city's defenses, is coming. Panic ensues, and the capital mobilizes for war, pushing Pax's strategic abilities to their limits. With time running out, the corrupt ruling families of the Astan Empire will stop at nothing to track down and extinguish any hint of rebellion. Pax races to strengthen his crew and navigate new alliances as the stakes skyrocket.

Sinner is the story of Marsuvees Black, a force of raw evil who speaks with wicked persuasion that is far more destructive than swords or guns. Beware all who stand in his way. It's also the story of Billy Rediger and Darcy Lange, two unsuspecting survivors of a research project gone bad, who discover that they are perhaps the two most powerful souls in the land. Listen to them or pay a terrible price. And it's the story of Johnny Drake, the one who comes out of the desert and leads the 3,000. Follow him and die.

Robert P. Jones, CEO of the Public Religion Research Institute (PRRI), challenges us to grasp the profound political and cultural consequences of a new reality - that America is no longer a majority white Christian nation.

This audiobook explains the divine female principle as the source of creation - both metaphysically and physically; the feminine dual nature of Isis with Nephthys; the relationship (and oneness) of the female and male principles; the numerology of Isis and Osiris; Isis’ role as the Virgin Mother; explanation of about 20 female deities as the manifestations of the feminine attributes; the role of Isis’ ideology throughout the world; the allegory of Isis, Osiris, and Horus; and much more. This book will fill both the mind with comprehensive information as well as the heart.

A compelling argument - masterfully researched and brilliantly articulated - that despite increasing prosperity for most of Earth’s inhabitants and an explosion of goods overall, consumption of natural resources such as metals, water, and timber has begun to decline. Best-selling author and codirector of the MIT Initiative on the Digital Economy Andrew McAfee says there’s a new reason for optimism: We’re past the point of "peak stuff" - from here on out, it'll take fewer resources to make things and fewer dollars to lead a comfortable life.

The aim of this book is to critically revisit the roots of the global participatory research movement and its practical elaboration in the Indian context. It explores early theoretical, conceptual and methodological innovations of participatory research and revisits its relevance in current development and political contexts. It explores the work of PRIA in participatory research and draws on writings of 17 renowned researchers, educationists and practitioners, who are close associates of PRIA.The book provides a historical perspective of participatory research as a critique of monopolistic...

Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress.