Science Research

Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.

Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and the citizenry fumes, the more things seem to remain the same. White House Burning looks squarely at the burgeoning national debt and proposes to defuse its threat to our well-being without forcing struggling middle-class families and the elderly into poverty.

If you want to understand how the mind talks to the rest of the body, you must first grasp how the brain works and how it creates a two-way dialogue. This audiobook is a brief introduction to that subject, while providing sufficient information so that you can understand the role that the mind/ brain plays in directing physical health.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.

This is a two-book bundle related to blockchain and data analytics! Included in this bundle: Blockchain: Innovative and Modern Financial Framework That Will Revolutionize the Next Digital Economy with Blockchain Technology and Data Analytics: Practical Data Analysis and Statistical Guide to Transform and Evolve Any Business: Leveraging the Power of Data Analytics, Data Science, and Predictive Analytics for Beginners.

Political Research Design and the Science of Politics offers listeners detailed information about the basic principles and nuances of developing empirical research design procedures to predict and describe political phenomena. In chronicling the predominant approaches used in empirical political research, the strengths and limitations of various research strategies are contrasted. Major controversies in contemporary political science are discussed.

A trailblazing scientist made famous by her favorite primates, Jane Goodall will forever be linked with the chimpanzees that she's studied for over 50 years. A pioneer in scientific research, she revolutionized longstanding views about chimps, forest conservation, and women in scientific fields. This Up Close biography tells the story of how a demure young woman from London went to Africa and changed the world.

Believers is a scientist's answer to attacks on faith by some well-meaning scientists and philosophers. It is a firm rebuke of the "Four Horsemen" - Richard Dawkins, Daniel Dennett, Sam Harris, and Christopher Hitchens - known for writing about religion as something irrational and ultimately harmful. Anthropologist Melvin Konner explores the psychology, development, brain science, evolution, and even genetics of the varied religious impulses we experience as a species.

In June 1960, Alzada Kistner and her husband, David, a promising entomologist, left their 18-month-old daughter in the care of relatives and began what was to be a four month scientific expedition in the Belgian Congo. Three weeks after their arrival, the country was gripped by a violent revolution, trapping the Kistners in its midst. Despite having to face numerous life-threatening situations, the Kistners were not to be dissuaded.

Embark on a riveting journey through the extraordinary life of Marie Curie, the groundbreaking physicist and chemist whose pioneering work in radioactivity transformed science and contributed immeasurably to human progress. Marie Curie was not only the first woman to win a Nobel Prize but also the first person ever to win two in different scientific fields. This compelling biography explores Curie’s relentless pursuit of knowledge, her revolutionary discoveries, and the personal sacrifices she made in the name of science. What You Will Learn Curie’s Early Life and Education: Discover ...

Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in 40 countries. That relentless upward climb has left women feeling stressed out, time starved, and overburdened.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

We all need to understand the issues surrounding the controversial topic of GMOs for the sake of our health, our families, and the security of the food chain of our planet. Our very future may depend on it. This first volume in a five book series is the introduction you've been looking for.

How would you like to be given a new identity to live by and then removed from your sisters and brothers—never to be legally permitted to contact them again—even upon your deathbed? This is just one of many examples of red tape adoptees are forced to contend with. This book reveals the making of the current child welfare system. The pioneers who built and profited from the industry continue to deny adoptees access to documents that could lead them back to their families. This book protects you against adoption profiteers and traffickers who profess God is on their side.

The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry, overrun with steroids, human growth hormone injections, and bio-identical hormones, all promoted as cures for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy to celebrity enthusiasts like Oprah.

Curious about AI but unsure where to start? Feeling overwhelmed by the rapid pace of AI advancements and left behind with every new trend? You’re not alone. Many aspiring innovators and entrepreneurs share your concerns—seeking a way to leverage AI for productivity and creativity without diving into technical complexities or compromising their values. Conversational Brilliance with ChatGPT is your definitive guide to mastering AI with confidence and ease. This book demystifies artificial intelligence, showing you how to seamlessly integrate it into your life and work.

Every 69 seconds, someone is diagnosed with Alzheimer's disease. Of the top 10 killers, it is the only disease for which there is no cure or treatment. For most people, there is nothing that they can do to fight back. But one family is doing all they can. The DeMoe family has the most devastating form of the disease that there is: early onset Alzheimer's, an inherited genetic mutation that causes the disease in 100 percent of cases, and has a 50 percent chance of being passed onto the next generation.

Ever wonder how we know what we know? Especially in medical research? How do we know that some diets are probably more healthful than others? How do we know that smoking is likely to cause lung cancer? You might be surprised to learn that it's not all about scientists doing experiments in labs. Much of what we know comes from population sciences. And epidemiology is the mother of all population health sciences! Nothing To Do With Skin is an introduction to the science of population epidemiology, written by a well known, award winning, senior epidemiologist. The book is written for the ...

How do we stay safe? Should we? What if our attempts are exposing us even more to the very risks we are avoiding? Would acceptance of danger make us more secure? Is there such a thing as foolproof? In Foolproof, Greg Ip presents a macro theory of human nature and disaster that explains how we can keep ourselves safe in our increasingly dangerous world.