Science Research

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

What does it actually mean to be rational? Not Hollywood-style "rational", where you forsake all human feeling to embrace Cold Hard Logic, but where you make good decisions, even when it's hard; where you reason well, even in the face of massive uncertainty; where you recognize and make full use of your fuzzy intuitions and emotions, rather than trying to discard them. In Rationality: From AI to Zombies, Eliezer Yudkowsky explains the science underlying human irrationality with a mix of fables, argumentative essays, and personal vignettes.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Unlock the mysteries of crime-solving with the fascinating world of insects in "Entomology in Forensics." This eBook is your comprehensive guide to understanding how the tiny, enigmatic creatures contribute to the intricate field of forensic science. Begin your journey with an exploration of the history and evolution of forensic entomology, tracking the early use of insects in crime-solving and key milestones that have shaped the field. Learn about the pioneering figures whose work has been instrumental in forging the path of this unique scientific discipline. Dive deep into the biology and...

Pax, a cunning street rat without a class, navigates life in a city constantly threatened by monstrous beast waves. He's dedicated to keeping his crew safe and fed, especially after his family vanished without a trace. But when his best friend is captured, Pax risks it all—even his freedom—on the eve of the Awakening.

What if the key to unlocking your next level of muscle growth wasn’t another set, rep, or supplement—but a few agonizing seconds spent holding your muscle under deep stretch? Stretch to Grow redefines how advanced lifters, bodybuilders, and physique athletes approach hypertrophy. This isn’t about yoga poses or passive flexibility drills. It’s about intra-set stretching—applying sustained, loaded tension at the most painful, yet most anabolic, point of a lift. Used correctly, this method drives cellular swelling, myofibrillar remodeling, and sarcomere addition in a way that ...

The Researcher's Bible provides a short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, leisure, recreation, and tourism. It is an ideal supplement to a more detailed text on research methods and a guide to choose which research methods to use in a study. It also provides an explanation of different options for company owners and managers of organizations, who might want to do research or hire a research company to conduct a study for them.

Dive into a world where the elegance of dressage clashes with the cutting edge of science in Amy Simone's Dressage Divided, the thrilling third book in the Dressage Maverick Series!Clary Voss, inheritor of the prestigious Spurs of Grace, lives by the tenets of precision, control, and classical equestrian art, dedicated to her father's enduring legacy. But the serene calm of her meticulously crafted sanctuary is shattered by Ben Jackson's revolutionary proposal: to bring horse cloning technology to Spurs of Grace in partnership with Texas A&M.Imagine preserving champion bloodlines for ...

With an easy-to-understand approach, Cost Estimation: Methods and Tools provides comprehensive coverage of the quantitative techniques needed by professional cost estimators and for those wanting to learn about this vibrant career field. Featuring the underlying mathematical and analytical principles of cost estimation, the book focuses on the tools and methods used to predict the research and development, production, and operating and support costs for successful cost estimation in industrial, business, and manufacturing processes.

Written with the intent of creating an entry-level report concerning the core principles of the Law of One and Confederation philosophy in general, this book takes the listener through a discussion of Law of One principles such as unity, free will, love, light, and polarity. It then works with the Confederation version of the concept that each person has an energy body with seven chakras. It discusses this concept and its implications for the seeker, chakra by chakra. It turns the player into a Player!

From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side.

In a secluded research institute at the cutting edge of science and technology, a team of brilliant minds is embarking on an unprecedented journey into the depths of human behavior. Their creation, the Human Algorithm, is designed to decode the patterns of thought, emotion, and action, mapping the intricate landscapes of the human mind with unparalleled precision. But as the algorithm evolves, it begins to do more than just observe—it engages, influences, and ultimately, questions. The story follows a diverse group of participants, each grappling with their own personal struggles, as they...

This unique self-help guide equips undergraduates, postgraduate students, and early career researchers within the sciences with transferable communication skills that they can adapt and refer back to as they progress through their careers. This book facilitates clear and concise communication in both academic scenarios and the workplace. It covers settings ranging from job interviews, through conference presentations, to explaining your research to the general public.

A practical guide to catfish farming Business.

For decades, Sherry Turkle has shown how we remake ourselves in the mirror of our machines. Here, she illuminates our present search for authentic connection in a time of uncharted challenges. Growing up in postwar Brooklyn, Turkle searched for clues to her identity in a house filled with mysteries. She mastered the codes that governed her mother's secretive life. She learned never to ask about her absent scientist father—and never to use his name, her name. Before empathy became a way to find connection, it was her strategy for survival.

Sandy Glass, a charismatic publicity-seeking oncologist, and Marion Mendelssohn, a pure, exacting scientist, are codirectors of a lab at the Philpott Institute dedicated to cancer research and desperately in need of a grant. Both mentors and supervisors of their young postdoctoral proteges, Glass and Mendelssohn demand dedication and obedience in a competitive environment where funding is scarce and results elusive.

Citizen Science for Everyone: What It Is, Why It Matters, and How to Get Involved Today is your complete guide to joining the growing global movement that empowers everyday people to contribute meaningfully to scientific research. Whether you’re a curious beginner, an educator, a student, or simply passionate about making a difference, this book will show you how to participate in real science—no lab coat required. Explore the history and impact of citizen science, discover the tools and technologies that are transforming public engagement, and learn how to join projects near you or ...

Who is Sam Sulek—and why is the internet obsessed with his curls, calories, and silence? Calories, Curls, and Controversy dives into the phenomenon of a man who broke every influencer rule and became the most watched lifter on social media. With no motivational speeches, no flashy edits, and no desire to explain himself, Sulek has amassed millions of views with nothing but raw gym footage, candy-fueled bulks, and emotionless reps. This book explores the full scope of his impact—from his Ohio diving days to becoming the “dead-eyed” face of the algorithm’s favorite lifter. Every ...

Pax and his friends are trapped in a deadly game, posing as empire loyalists in a double life secretly supporting the rebellion. Under the scrutiny of the empire’s elite, they collect crucial intel and perfect their formidable taming magic. But their deception is a precarious tightrope walk. When their cover is blown, Pax and his crew must escape with their crucial magic to the rebel headquarters.

We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms - big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the "curse of bigness" can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself.