Science Methodology

The classic book that shaped the field of public relations and modern media. In his seminal work, Edward Bernays, the pioneering mind behind modern public relations, unravels the intricate mechanisms of mass persuasion and the subtle art of influencing public opinion. First published in 1928, this original edition remains a critical text for understanding the foundations and ethical implications of propaganda.

Exploring Jung’s concept of the Shadow, the unconscious parts of our self that contradict the image of the self we hope to project, Why Good People Do Bad Things guides you through all the ways in which many of our seemingly unexplainable behaviors are manifestations of the Shadow. In addition to its presence in our personal lives, Hollis looks at the larger picture of the Shadow at work in our culture. Accepting and examining the Shadow as part of one’s self, Hollis suggests, is the first step toward wholeness.

The central motif running through this thought-provoking book is Jung's most misunderstood concept, synchronicity. By deftly meshing his interpretation of synchronicity with key concepts in quantum physics and Middle Way Buddhism, Victor Mansfield brings fresh insight to our understanding of synchronicity.

Americans are a "positive" people—cheerful, optimistic, and upbeat: this is our reputation as well as our self-image. But more than a temperament, being positive, we are told, is the key to success and prosperity. In this utterly original take on the American frame of mind, Barbara Ehrenreich traces the strange career of our sunny outlook from its origins as a marginal nineteenth-century healing technique to its enshrinement as a dominant, almost mandatory, cultural attitude.

Are you living the life you thought you always wanted but feel that something is still missing? Do you think you should be happier than you are, considering all that you have? Have you achieved your professional or personal goals but still feel racked with insecurities, anxiety, or depression...and can't figure out why? Psychiatrist Anna Yusim knows just how you feel. Not only has she struggled with these feelings herself, but she has also worked with patients who have expressed the same bewildering concern.

This book has compiled four months of practice. You can learn the basics of this fascinating art with ease and detail through this book. The reason is that people have been left unaware of the secrets of ancient practices, Because of that, Tantra is popular among people, but People are feel that shouldn't be done. But in truth, the Tantra is to practice or practices. It means the means of learning a thing. But when Western culture became aware of these things, they misinterpreted it as a misunderstanding, because they had misunderstood it, without knowing the realities of the underlying ...

On any given night, there are over 643,000 homeless people residing in shelters and on the streets across America. What can we do to help? Listen for more.

Viktor Frankl is known to millions of listeners as a psychotherapist who has transcended his field in his search for answers to the ultimate questions of life, death, and suffering. Man's Search for Ultimate Meaning explores the sometimes unconscious basic human desire for inspiration or revelation and illustrates how life can offer profound meaning at every turn.

Blunt, shocking, and sometimes profane, this exciting audiobook blasts self-help and feel-good remedies to expose the lies with which we imprison ourselves. It talks straight, hard, and true to the heart of the human condition, pulling no punches. It gives us simple yet revolutionary tools to break out of our minds and into a direct and immediate perception of exactly where we are - then shows us how we can together create a world that works for everyone.

The conventional view of grieving - encapsulated by the famous five stages of grief: denial, anger, bargaining, depression, and acceptance - is defined by a mourning process that we can only hope to accept and endure. In The Other Side of Sadness, psychologist and emotions expert George Bonanno argues otherwise. Our inborn emotions - anger and denial, but also relief and joy - help us deal effectively with loss. To expect or require only grief-stricken behavior from the bereaved does them harm.

Are you struggling to guide the children in your life to become kind, responsible, respectful, and successful people? Do you want to avoid coercive methods and instead use effective, evidence-based, respectful guidance techniques? Responding effectively to a child's challenging behaviors is an art informed by science. Like artists need to learn techniques before creating masterpieces, parents, teachers, and therapists can develop their skills to help children thrive.

Why is the genome of a salamander 40 times larger than that of a human? Why does the avocado tree produce a million flowers and only a hundred fruits? Why, in short, is there so much waste in nature? In this lively and wide-ranging meditation on the curious accidents and unexpected detours on the path of life, Daniel Milo argues that we ask these questions because we’ve embraced a faulty conception of how evolution - and human society - really works.

Using a mix of psychology, science, self-help, and a decade of groundbreaking research, Dr. Piers Steel, internationally recognized as the foremost authority on procrastination, explains why procrastination is dangerously on the rise and tells us how to overcome the destructive patterns that affect our health and happiness to create more positive lives.

Jacques Lacan was one of the most important psychoanalysts ever to have lived. Building upon the work of Sigmund Freud, he sought to refine Freudian insights with the use of linguistics and mathematics, arguing that "the structure of unconscious is like a language." He is widely misunderstood and often unfairly dismissed as impenetrable. In this clear, wide-ranging primer, Lionel Bailly demonstrates how Lacan’s ideas are still vitally relevant to contemporary issues of mental health treatment. Including coverage of developments in Lacanian psychoanalysis since his death, this is the perfect introduction to the great modern theorist.

This groundbreaking book provides a comprehensive overview of the anatomy of racial trauma and the debilitating hidden wounds associated with it. Racially sensitive trauma-informed interventions and strategies that centralize race and racial oppression in every facet of the therapeutic process and relationship are meticulously highlighted, making this a must-listen resource for all practicing and aspiring clinicians.

Expand Your Horizons: The Mandela Effect takes you on a journey into one of the most captivating mysteries of modern times—shared false memories that challenge our understanding of truth, memory, and reality itself. Why do millions of people vividly recall events that seem to have never happened? Is the Mandela Effect simply a glitch in how our minds reconstruct the past, or does it reveal something deeper—an interconnectedness between consciousness, alternate dimensions, and the very fabric of existence?

From the millions-strong audiences of Oprah and The Secret to the mass-media ministries of evangelical figures like Joel Osteen and T. D. Jakes, to the motivational bestsellers and New Age seminars to the twelve-step programs and support groups of the recovery movement and to the rise of positive psychology and stress-reduction therapies, this idea - to think positively - is metaphysics morphed into mass belief. This is the biography of that belief.

Welsh-born psychoanalyst Ernest Jones was Sigmund Freud's closest associate and most fervent disciple. Clever, self-confident and intensely ambitious, Jones promoted psychoanalysis as a kind of secular religion. Meanwhile, his intimate friend Wilfred Trotter—a celebrated surgeon who saved the life of George V, and who took on Freud as a patient during his London exile—refused to yield to the seductions of the new Freudianism. A quintessentially English figure, Trotter was unimpressed by slick medical careerists, distrusted grand theories and lacked pomposity and self-regard.

Map of the Soul: 7 is a capstone of a three-album project intended to reveal the inner landscape of the human soul that is packed with rich symbolism and woven together with BTS’s signature sound and moves. Starting with the lyrics, this book launches into a deep, engaging examination of the album in the light of the psychology of Swiss psychiatrist Carl Jung. The many layers of meaning embedded in the number 7 are brought to light, along with several fundamental concepts of Jungian psychology.

In Man for Himself, Erich Fromm examines the confusion of modern women and men who, because they lack faith in any principle by which life ought to be guided, become the helpless prey forces both within and without. From the broad, interdisciplinary perspective that marks Fromm's distinguished oeuvre, he shows that psychology cannot divorce itself from the problems of philosophy and ethics, and that human nature cannot be understood without understanding the values and moral conflicts that confront us all.