Science Communication

Livre audio incontournable pour développer une pensée critique plus affûtée ! Découvrez « Propaganda » du père fondateur des relations publiques Edward Bernays, classé parmi les personnes les plus influentes du XXe siècle. Sommes-nous vraiment libres de nos choix ? Qui détient le pouvoir de définir ce qui est à la mode ? Quelle est la frontière entre l'information honnête et la manipulation subtile ? En fin de compte, sommes-nous des acteurs actifs ou des marionnettes dans la construction de nos goûts ?

This audiobook captures tried and tested tools the author has used to win public speaking awards across countries and cultures in Asia and America. Combining elements of both neuroscience and dramatic arts, the author shows how to win hearts and minds with the hidden power of storytelling to sell ideas, products, and services.

While our civilization continues to advance, our capacity to live civilly - to appreciate our common humanity with empathy and humility - ironically dwindles daily. Even as we become more technologically connected, many of us feel increasingly disconnected and disengaged from each other. Civility Rules! offers an opportunity to learn about the history, substance, and significance of civility through the lens of George Washington’s “Rules of Civility”.

While we can’t see the brain, it sends signals to us and those around us. Just as the colors of a traffic light send drivers a signal to go, slow down, or stop, our brains signal to our emotions and affect our behavior toward others. In Signals, Cherilyn Orr introduces a common language and imagery to help everyone manage their emotions. Rooted in neuroscience and the Bible, this approach has been used around the world because its spans across all cultural contexts.

Conventional wisdom would have us believe that it is the size of your network that matters: how many people do you know? We're told to mix, mingle and connect. But social science research suggests otherwise. The quality and structure of our relationships have far greater impact on our personal and professional lives. Our relationships with friends, family, co-workers, neighbours and collaborators are by far our greatest asset. Yet, most people leave them to chance.

"The Science of Charisma" sets out to demystify this potent quality, moving beyond superficial observations to uncover the psychological, neurological, and sociological mechanisms that drive its effectiveness. This book offers a unique blend of scientific rigor and practical application, allowing you to understand the science behind charismatic interaction while simultaneously equipping you with the tools to enhance your own ability to connect with others.

Niccolò Machiavelli famously wrote, "There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success than to take the lead in the introduction of a new order of things." That's what this book is about - innovation far more audacious than a new way to find a restaurant or a smart phone you can wear on your wrist. Harvard professor Amy Edmondson and journalist Susan Salter Reynolds explore how to bring into being systems that transform human experience and make the world more livable and sustainable.

For seven years, Noomi Perez has been living a nightmare. She calls these episodes “shadows” and knows they are trying to hurt her, but no one believes her. They think the shadows are all in her head. After years of therapy, countless drug regimens, and a rotating cast of mental health specialists, Noomi knows that nothing can stop the shadows from finding her. But when a boy with iridescent eyes pulls her back from the edge during an attack of the shadows, Noomi realizes he knows something about the creatures that haunt and hunt her.

Words are powerful, life-changing tools. By focusing our attention on how we speak and think, we can change our lives for the better. The Power of the Spoken Word emphasizes the importance of affirmations to help listeners make the positive changes they've always wanted to make.

Use ChatGPT to go from minion to millionaire! This is 2 books in 1 that focus on how to use this revolutionary tool (ChatGPT generative AI) to make money and succeed in life.

The need for precise, actionable, real-time Business Intelligence (BI) lies at the heart of the role of Big Data in modern commerce. In turn, the art of Data Science lies at the nexus of Big Data and BI, providing the essential methods by which BI can be extracted from Big Data's great black mass of constantly flowing, unstructured information. This combination has a created a new profession: an elite and specialized class of highly-compensated professionals specially skilled at data cleaning, analysis, and visualization.

Unleash Your Inner Superhero: Hack the Quantum Code and Craft Your Future! Embark on a thrilling journey into the world of quantum computing, where the impossible becomes commonplace. Discover the amazing potential of this revolutionary technology and how it will transform our future. In this book, you will: Understand how things work in the quantum realm, and why you need to rethink all your assumptions. Explore the fascinating secrets of qubits and the algorithms that rewrite reality. Delve into the diverse career paths in this burgeoning field, from coding for mystical machines to ...

If you feel you are lacking in social skills, this bundle can help you overcome some of your shortcomings. Interacting with other people and making small talk is one of the things most people are having trouble doing. Small talk is a powerful yet underutilized tool that can go a long way if done gracefully. In this bundle, you will learn the techniques to gracefully jumpstart a conversation with anyone in any situation. Whether we like it or not, there’s no way we can escape small talk because it is part of everyday interactions.

In The Leap, bestselling author Ulrich Boser shows how the emerging research on trust can improve our lives, rebuild our economy, and strengthen society. As part of this engaging and deeply reported narrative, Boser visits a radio soap opera in Rwanda that aims to restore the country’s broken trust, profiles the man who brought honesty to one of the most corrupt cities in Latin America, and explains how a college dropout managed to con his way into American high society.

Wie gewinne ich ein Streitgespräch? Unter den deutschen Philosophen nimmt Arthur Schopenhauer (1788 - 1860) die Rolle eines Idealisten ein, der von Platon und Kant zu seiner eigenen Erkenntnistheorie fand. Wie man aus Streitgesprächen als Sieger hervorgeht, das ist das Kernthema des vorliegenden Werkes. Eristische Dialektik, das ist die Technik des Diskutierens, und mit seinen 38 rhetorischen Kunstgriffen, die Schopenhauer präsentiert, soll jede Debatte gewonnen werden können. Gefunden wurde das fertige Manuskript ohne Überschriften im Nachlass Schopenhauers.

What makes Henry David Thoreau's Walden one of the fundamental benchmarks in the canon of American literature and philosophy? What role has the book played in the development of modern thought, and what relevance does it have for today's reader? Noted scholar Daniel G. Payne (SUNY, Oneonta) ponders these and other questions, and in the course of his meditation considers Henry Thoreau's influences and inspirations along with his biases and priorities.

Industry leaders who read any of the three prior editions of Streetsense over the years (starting in 1986) often say it had a huge impact on their street careers. This fourth edition still addresses the triad of communication, safety, and control, but it also reflects the evolution of the emergency-care industry since the arrival of the millennium: Computers and cellphones, social media, active shooters, and much, much more. This audiobook offers emergency providers methods for managing all sorts of situations safely and effectively.

The Persecution of Core Values: How Hollywood, Rap Culture, Silicon Valley, & Social Media Are Destroying America is a book is about the current lack of core values that is plaguing our society due to the poor role models we are promoting. The culture that our social media has created is devoid of values. The system rewards outrageous acts over positivity. The worst part is no one is doing anything to fix it.

The pandemic is over, but its effects are still resonating across the country and they’re growing louder, not softer. Former journalist, Maggie Langton and ex-Enforcer and current fugitive from the government, Jim O’Reilly, are settling in to their new lives at the remote Hideaway Camp, a ranch camp in the northern Arizona wilderness. The garden is thriving as are the various children who have come to live with them and also call Hideaway home.

Remy Alexander wants justice. After narrowly escaping death at the hands of the Sector only to watch her world burn around her, she will defy everyone to find her revenge. Valerian Orlean wants truth. After learning what evils the Sector is truly capable of, he must confront his past in order to create a better future. In a world where deadly secrets lurk around every corner and the food you eat can enlighten or enslave you, Remy and Vale must walk the line between hope and hate, love and loss, violence and vengeance, in order to unite - or destroy - their world.