Science Communication

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

How often do you walk away from a conversation feeling really heard? That it moved the people in it forward in some important way? You’re not alone. In his practice as a designer, Fred Dust began to approach conversations differently. After years of trying to broker communication between colleagues and clients, he came to believe there had to a way to design the art of conversation itself with intention and purpose, but still artful and playful.

Recent research suggests there are only six basic emotions. But if that makes you feel uneasy, suspicious, and maybe even a little bereft, The Book of Human Emotions is for you. In this unique book, you'll get to travel across the world and through time, learning how different cultures have articulated the human experience and picking up some fascinating new knowledge about yourself along the way.

In a world of iPhones and connectivity to social media and email, we are all in constant connection with one another. Then why are so many people feeling burned out, distant from colleagues, and abandoned by family and friends? In this new book from the best-selling author of Running with the Mind of Meditation, the Sakyong uses the basic principles of the Shambhala tradition - meditation and a sincere belief in the inherent wisdom, compassion, and courage of all beings - to help listeners to listen and speak more mindfully.

It's time to stop leaving love to chance. Time to stop being too shy to meet someone, wondering why a promising first date wound up going nowhere, or realizing too late that it happened with the wrong person anyway. Nicholas Boothman has a much better way. Drawing on his expertise in Neuro-Linguistic Programming (NLP), Boothman charts a three-step plan that will help anyone find the love of his or her life.

Great storytelling is making listeners care about your characters, the choices they make, and what happens to them. It's making your audience feel the tension and emotion of a situation right alongside your protagonist. And to tell a damn fine story, you need to understand why and how that caring happens. Using a mix of personal stories, pop fiction examples, and traditional storytelling terms, New York Times best-selling author Chuck Wendig will help you internalize the feel of powerful storytelling.

Even the most erudite among us use words like apocryphal, facetious, ironic, meteorite, moot, redundant, and unique incorrectly every day. Don’t be one of them. Using examples of misuse from leading newspapers, prominent public figures and famous writers, among others, language gurus Ross Petras and Kathryn Petras explain how to avoid these perilous pitfalls in the English language.

Surprising, charming, upsetting, enlightening, and ultimately hopeful - driven by the insight and humor of Salzman’s voice and by the intelligence, candor, and strength of his students, whose writing appears throughout the book - True Notebooks is itself a reward of the self-expression Mark Salzman teaches: a revelatory meditation on the process, power, and meaning of writing.

Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’ wise advice will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

The truth matters! New York Times best-selling author Mark Murphy returns with the latest science and techniques for delivering tough messages without causing anger or defensiveness.

Why Men Don't Have a Clue and Women Always Need More Shoes takes a look at some of the issues that have confused men and women for centuries. Using new findings on the brain, studies of social changes, evolutionary biology, and psychology, the Peases teach you how to make the most of your relationships, or at least begin to understand where your partner is coming from.

Do You Really Know HOW To Use Apologetics? Many people have this illusion that just knowing a few arguments is sufficient to practice Christian apologetis. They are wrong. Apologetics is 'defense' of Christian faith. Any 'defense' is a battle and every battle needs tools of defense and offense. Defense needs much practice. This eBook explains some of the essential strategies that one has to use when practicing Christian apologetics. In its 15th edition, more than 100,000 non Kindle copies have already reached worldwide.

When you speak, do people lean in? When they hear you, do others feel impressed, challenged, motivated or inspired? Through tested frameworks and instantly applicable techniques, How to Influence Anyone, Anywhere, Every Time shows you how to use your words and your body language to engage and persuade. With this handbook, you'll learn crucial communication skills for delivering with impact in any professional setting ? be it in the boardroom, your next sales meeting or interpersonal interactions. Master how to deliver your message with conviction, confidence and clarity.

Persuasion is a seductive and elusive skill to master and one that comes with tremendous power. Who wouldn't want to be able to talk anyone into doing anything they want? Well, there's good news about that. The good news is persuasion is something you can learn with the help of this book! The tips, tricks and techniques in this guide will serve as the perfect introduction to persuasion, and then you can start influencing everyone around you and exerting your new powers.

It’s a truth universally acknowledged that terrible apologies are the worst. We’ve all been on the receiving end, and oh, how they make us seethe. Horrible public apologies—excuse-laden, victim blame-y, weaselly statements—often go viral instantaneously, whether they’re from a celebrity, a politician, or a blogger. We all recognize bad apologies when we hear them. So why is it so hard to apologize well? How can we do better? How could they do better?

Is your relationship miserable? Do you long for the days when instead of going home to more stress, you are heading home to happiness and security? Imagine what it would be like to find buried treasure in your marriage. How would your life change if you discovered new joy, new happiness and new security that made you feel like you were living your dream life? This book is a treasure map for your relationship! It contains the seven most effective ways to move your relationship from misery to joy. It will show you not only where the treasure is buried, but how you can uncover it and add ...

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement - skills that are also effective in the workplace. By applying seven "magic" words in a business setting, David offers tools for effective and persuasive communication.

What does it mean to be an Alpha? What does it take? Men can identify an Alpha easily, but how do men become Alphas in the first place? It may seem like some men win the genetic lottery and some others are doomed to be Betas forever. That’s not true! Any man can be an Alpha, you included. In this audiobook, you will learn the five behavioral foundations that all Alpha men exhibit. The Alpha Male Code is filled with information about the behaviors of Alpha men, and tips on how to adopt those behaviors into your day-to-day life.

This is the origin story of the airwaves - the foundational technology of the communications age - as told through the 40-year friendship of an entrepreneurial industrialist and a brilliant inventor. David Sarnoff, the head of RCA and equal parts Steve Jobs, Jack Welch, and William Randolph Hearst, was the greatest supporter of his friend, Edwin Armstrong, developer of the first amplifier, the modern radio transmitter, and FM radio.